Oktopost

OCTOBER 29, 2020

With a huge spike in video content across social media and no signs of it slowing down, producing engaging thought leadership videos have become the latest trend for B2B marketers. Now, her company helps startups and B2B companies harness the power of video to dominate their market. Want to Catch Another Episode?

Video 104

Video Social Media Engagement B2B 104

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. Create authentic relationships with prospects. Personalize sales pitches and provide added value.

Tips 129

Tips Authentication LinkedIn Groups 129

Pam Moore

MAY 15, 2019

Influencer marketing is expected to be a $6.5 billion dollar industry in 2019. Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. Influencer marketing is not the same as earned media.

Influencer 109

Influencer Brands How To Marketing 109

BeingOptimist

FEBRUARY 9, 2021

Instagram has become one of the high potential platforms for marketers to promote their business. Small Businesses or new startups usually get into trouble to attract a targeted audience due to a lack of budgets for assertive marketing. Best Instagram Marketing Strategies For Small Businesses In 2021.

Small Business 92

Small Business Instagram Strategy Marketing 92

The Realtime Report

MAY 22, 2023

Social media marketing tools are necessary for any business to maintain a healthy public image and engage with customers. Push Notifications and Alerts Push notifications are a newer digital marketing channel that has shown to be a very efficient tool for user engagement, retention, and retargeting. They are not without obstacles.

Platform 91

Platform Engagement Loyalty API 91

Oktopost

MAY 4, 2022

Andrew Wood tackles the shift taking place in recruitment marketing. Watch the recording: Want to hear more from renowned B2B marketing leaders? As a buyers-market so to speak, with the employee poised as the savvy buyer, companies attempting to sell their exciting new roles have to work harder to attract and retain great employees.

Social Media 69

Social Media B2B Apple Authentication 69

Pam Moore

DECEMBER 26, 2019

Businesses of all sizes from solo-entrepreneurs, startups, small businesses to Fortune 50 brands often turn to social media and digital marketing agencies to help them develop a social media and digital marketing strategy. Many business leaders struggle with budget allocation for social media and digital marketing.

Questions 78

Questions Social Media Proposal Marketing 78

Pam Moore

NOVEMBER 29, 2017

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts?

Influencer 160

Influencer Training Marketing Small Business 160

Buffer Social

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. Include skills that are relevant to your industry and that align with your career goals.

LinkedIn 113

LinkedIn Tips Skills URL 113

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding.

Training 167

Training Communities Social Media Real Estate 167

Pixlee

JANUARY 12, 2022

Today’s generation of tech-savvy consumers is less receptive to traditional methods of advertising and marketing. So, how do you tap into that market with your brand? Members driving the marketing and sales efforts. Even with paid marketing, there’s no fast-track to community. The times have changed. Adopt a Social Cause.

Communities 52

Communities UGC Marketing Newsletter 52

Oktopost

OCTOBER 7, 2021

Watch the recording: Want to hear more from renowned marketing leaders? Julie has nearly a decade of cybersecurity marketing expertise. She has led full-stack marketing efforts for high-growth companies transitioning from start-up to exit. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

B2B 62

B2B Apple Journal Startup 62

Pam Moore

MAY 6, 2019

Influencer Marketing – Breaking Through the Noise. It's also not something you should run off and implement as a Random Act of Marketing (RAM) disconnected from your overall business goals, objectives and strategic marketing plan. Successful influencer marketing includes identifying and vetting the right influencer.

Influencer 60

Influencer Activities Content How To 60

Buffer Social

JUNE 16, 2022

Many professionals feel that unless they are employed in digital marketing, their online persona has little value to their career. It’s not just about making sure you’re not being a jerk online, but also about curating your voice so that the real you comes across visibly and authentically.

Social Media 118

Social Media How To LinkedIn Authentication 118

Pam Moore

AUGUST 7, 2018

Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. The goal is not to “do social media.”

Social Media 149

Social Media Training Startup Social Networking 149

Buffer Social

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. To do this, connect on LinkedIn with trusted friends, former colleagues, classmates, industry leaders, vendors, and other professionals.

LinkedIn 98

LinkedIn Brands Real Estate Small Business 98

Hootsuite

DECEMBER 12, 2023

Source: Jason Hawkins on LinkedIn Advocate for your business All your regular marketing still has its place, but committing to thought leadership content — meaning, you posting your insights on social media as an executive — can add quite a boost to your company’s strategy. right now). Not for execs on social media.

Social Media 112

Social Media Strategy HootSuite Sentiment 112

Your Escape From 9 to 5

JUNE 27, 2022

Secure login with strong authentication ?Keep Industry standard data center security for reliable access and storage ?Protect Hootsuite uses it as a marketing management software. Smaller startups, as well as solopreneurs use it, too! Choose between Professional, Business, Wrike for Marketers, and Enterprise.

Project 68

Project Software Collaboration HootSuite 68

Keyhole.co

SEPTEMBER 18, 2020

The coveted Twitter blue check is indeed a status symbol as it indicates that a profile is authentic. However, if your account is verified, the blue check is a mark of authenticity. Influencer marketing is pegged to be the next big thing in marketing. Build Your Reputation as an Industry Authority.

Twitter 97

Twitter Badge How To Authentication 97

Hootsuite

NOVEMBER 23, 2022

A UGC creator is someone who creates sponsored content that appears authentic but is designed to showcase a specific business or product. Creators usually film and narrate the content from their perspective, which gives it an authentic feel. It feels authentic. Instead, use industry- and product-related hashtags.

UGC 93

UGC Film Authentication Influencer 93

Buffer Social

NOVEMBER 12, 2021

“It's been a way for people to see me, see the work, see the authenticity, and then make a decision that they want to engage with this brand based off of what they’ve seen me post or share on LinkedIn,” she says. Latesha Byrd , CEO of talent development agency Perfeqta , has seen this firsthand.

LinkedIn 75

LinkedIn B2B Authentication Small Business 75

Social Media Marketing

APRIL 23, 2013

A roundup of relevant links affecting our industry. This week, I''ve expanded the sections a bit to include a section on content and content marketing. While it gets plenty of play as a buzzword, there''s actually much more to this area of the industry, and I thought it deserved its own section. These are those links.

Social Media 165

Social Media Tumblr Authentication comScore 165

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

Conversation 78

Conversation Template Templates Marketing 78

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. Prior to starting my own training and consulting agency, I spent 15+ years in corporate America working in startups to enterprise brands and focused mostly on enterprise technology, software, hardware and services. 2019 Content Marketing Editorial Calendar Template.

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. Prior to starting my own training and consulting agency, I spent 15+ years in corporate America working in startups to enterprise brands and focused mostly on enterprise technology, software, hardware and services. 2019 Content Marketing Editorial Calendar Template.

Eventful 90

Eventful Tips Training Authentication 90

Pam Moore

AUGUST 7, 2018

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? A list of random acts of marketing doesn't count. You are guilty of random acts of marketing every day and you know it.

Social Media 112

Social Media How To Training Industry 112

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. The digital marketing arena has given rise to an unprecedented number of options available to consumers. Your KPIs need to align with your strategic marketing goals to be useful.

Engagement 90

Engagement How To Metrics Loyalty 90

Convince & Convert

MARCH 9, 2016

Rebekah’s company, AirPR, is a PRTech company that provides, data, insights, and analytic solutions for the constantly developing PR industry, bringing actionable insights to all. You have to really focus on the core values, the authentic person or statement behind something. Rebekah Iliff Twitter: @rebekahiliff. Jimmy Wayne.

Analytics 60

Analytics Influencer Marketing Hotels 60

Buffer Social

MARCH 29, 2023

This is who we’re talking about and who brands are seeking to create authentic-looking content consistently. People now look out for authentic, lo-fi content that doesn’t look over-produced because that’s what creators they follow are doing – and, thus, what the algorithms on different platforms favor.

UGC 87

UGC Film How To Skills 87

Later

MARCH 30, 2020

We wanted to take our best time to post analysis further, so with the help of influencer marketing platform Fohr, we discovered the global best times to post for PST, EST, GMT, and AEDT! Video is one of the best tools in a marketer’s toolbox, and thankfully Instagram has made video marketing more accessible for small businesses!

Statistics 67

Statistics Social Media Marketing Instagram 67

Sprout Social

APRIL 26, 2022

As HubSpot’s Director of Executive Communications Hannah Fleishman puts it, “The reality is, an executive’s platform is one of the most powerful recruiting, marketing and sales tools a company has.”. Looking for some must-follow B2B startup CEOs. I’m talking “change the world” kinda companies. Any recommendations?

Strategy 85

Strategy How To Training ROI 85

Pam Moore

MARCH 14, 2019

If there is one thing I learned after working in my 15+ year career in corporate America managing product and brand for startups to some of the world's largest enterprise brands as well as the past 9 years running my agency, is that no product or tool is ever what their website says it is, period. It’s brilliantly simple.

Platform 60

Platform Marketing Training Hubspot 60

Ari Herzog

MAY 13, 2010

Dear Ari, We are regular readers of your blog and love your thoughts on marketing and branding. “Starting two years ago, IFA and ShowStoppers created a better way for industry leaders, innovators and startups to meet the press, on a global stage, and invented a new format in Germany that provides increased value for all exhibitors.

Examples 122

Examples Press Release Marketing Study 122

Pam Moore

AUGUST 7, 2018

Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. The goal is not to “do social media.”

Social Media 60

Social Media Training Startup Social Networking 60

Pam Moore

AUGUST 7, 2018

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? A list of random acts of marketing doesn't count. You are guilty of random acts of marketing every day and you know it.

Social Media 60

Social Media How To Training Industry 60

Pam Moore

MARCH 14, 2019

If there is one thing I learned after working in my 15+ year career in corporate America managing product and brand for startups to some of the world's largest enterprise brands as well as the past 9 years running my agency, is that no product or tool is ever what their website says it is, period. It’s brilliantly simple.

Platform 60

Platform Marketing Training Hubspot 60

The Realtime Report

SEPTEMBER 19, 2022

Women are not just entering the technology industry in higher numbers; we’re rebuilding it through entrepreneurship. A recent report shows that women-owned companies outperform the market, with their value increasing 143.6% Despite the charted growth, tech women continue to face industry challenges. Tiffany Pilgrim.

Startup 20

Startup Industry Compete B2B 20