Sprout Social

MARCH 20, 2023

According to the Sprout Social Content Benchmarks report , 52% of marketers cite changing content formats as a challenge when planning and scheduling posts. And it’s well within your reach to start using it in your video marketing strategy. The good news? This bite-sized content can supercharge your social strategy and brand awareness.

Buy 118

Buy Video How To Template 118

Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Let’s dig in.

Marketing 142

Marketing Class Skills Trends 142

Oktopost

FEBRUARY 10, 2022

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Watch the recording: Want to hear more from renowned marketing leaders on building community? Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community.

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B2B Communities Apple Hosting 116

Hootsuite

NOVEMBER 17, 2021

The number of likes your TikToks receive has a significant impact on the growth of your account—the number of followers, the views on each video, and even how much cash you can make if you’re monetizing your content. Here’s how to get more likes on TikTok. Continue reading if you want to know how to get free likes on TikTok.

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Tips How To Trends Posterous 122

Hootsuite

AUGUST 25, 2021

There’s a spontaneity and authenticity that comes with broadcasting live —after all, you’re uncut, unedited and uncensored! How to go live on TikTok. Here’s how to go live on TikTok if you have access to the platform’s live streaming capabilities. How to schedule a TikTok live event. How to go live on TikTok on a tablet.

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How To Hosting Eventful Report 137

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? Create helpful how-to guides and tutorials related to your industry. What about forums?

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Types Social Media Microblogging Overview 145

Postcron

JUNE 18, 2018

Make sure you know your target market and invest your time connecting with people on the social platforms where they are most active. For more tips on how to do this, check out our post on how to develop an effective social media marketing plan. How much is your time worth? Wait a minute, what about content?

Social Media 101

Social Media How To Hashtag Authentication 101

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

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Influencer Tools Marketing Software 113

Webbiquity SMM

NOVEMBER 2, 2021

Much of the social media advice online is about how to use specific apps to achieve your marketing goals on those particular platforms. That positive energy you feel can be infectious, and your network will be more likely to engage with you when you’re really excited about what you’re saying. Share How Someone Has Impacted You.

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Industry Social Media Tips Platform 235

Sprout Social

OCTOBER 14, 2020

Since ambassadors are truly unfiltered and authentic, they’re able to promote your products without being super sales-y about it. How is a social media brand ambassador different from an influencer? At a glance, influencer marketing campaigns and brand ambassador programs might seem identical. It’s a win-win.

Brands 144

Brands How To Hashtag Applications 144

Ignite Social Media

AUGUST 27, 2019

Cultivating UGC for your brand not only saves you time, energy and recourses but helps create brand advocacy by making it easy for your customers to share what they love about your brand to the world. 75% of users say that user-generated content makes messaging more authentic. Why UGC Works. We’re here to help !

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UGC Brands Authentication Banking 98

Sprout Social

NOVEMBER 12, 2023

Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. How do brands collaborate with influencers? Co-marketing is another option for partnership.

Collaboration 112

Collaboration Brands Fashion Sports 112

Hootsuite

AUGUST 15, 2022

Facebook Reels are a useful tool in every content creator’s marketing strategy. In this blog post, we’ll teach you everything you need to know about Facebook Reels, including how to make and share your short video content. They’re often used by content creators, marketers, and influencers. Reels on your Feed.

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Facebook How To HootSuite Instagram 98

Sprout Social

JULY 5, 2022

First, let’s uncover why building a YouTube marketing strategy is important. Yet, marketing efforts are mismatched, with only 35% of marketers planning to leverage the network. How-to video. By inviting your team to step in front of the camera, you will win over your audience with authenticity. How-to video.

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YouTube Video Authentication Education 131

Hootsuite

AUGUST 24, 2022

So you wanna get your TikTok videos on the For You page and rack up a bunch of followers, but you don’t know how to make your profile stand out? Bonus: TikTok’s biggest demographics, key things you need to know about the platform, and advice on how to make it work for you? How long can a TikTok bio be? Main character energy.

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Energy URL HootSuite Aggregator 114

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Indeed, if done right, ambassador marketing is a surefire way to drive sales and brand awareness. How to Get the Most Out of Ambassador Marketing .

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Indeed, if done right, ambassador marketing is a surefire way to drive sales and brand awareness. How to Get the Most Out of Ambassador Marketing .

UGC 52

UGC Marketing Influencer Authentication 52

Bare Feet Studios

SEPTEMBER 10, 2012

Before I launch into a discussion of just what the heck is “The Next New Thing: Tapping into Quantum Energy to Support Your Business Goals” I want to set the framework for my life’s experience. Though remember I was an aerobics instructor…not exactly the target market! Now we have the term: early adopter!

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Energy Class Exercises Course 76

Pixlee

OCTOBER 14, 2021

Why Invest in TikTok Marketing. Is TikTok worth investing time, energy, and resources into? Start by looking at your existing content and brainstorming how you can redesign it to match the TikTok style. This might look like: Educational videos (product tutorials, how-to videos, recipes, etc.). Funny skits.

Strategy 86

Strategy Brands UGC Apparel 86

Pam Moore

JUNE 9, 2019

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. To do this you must learn how to connect with humans in a real way. To do this you must learn how to connect with humans in a real way.

Brands 105

Brands Authentication Template Templates 105

Pixlee

DECEMBER 16, 2019

When Content Marketing Institute talked to businesses about their challenges and perspectives on digital marketing, they found that a lot of them saw the value in using influencers. Digital marketing professionals also considered them as a reasonable investment that increases web presence and helps to sell more.

Influencer 54

Influencer UGC Marketing Loyalty 54

Sprout Social

APRIL 21, 2020

Before publishing that Instagram post or chiming in on the conversation, here are three things social marketers should know about how their brands approach sustainability on social media. His grandfather was the one who passed down his love for the outdoors, teaching him how to paddle and fish.

Retail 104

Retail Trends Fashion Marketing 104

Sprout Social

APRIL 14, 2021

Who’s ready to finally learn how to cut an onion? Double down on influencer marketing and user-generated content. If you haven’t already dipped your toe into the influencer marketing pool, now is as good a time as any. TikTok didn’t invent influencer marketing. Wondering how to find TikTok trends in the first place?

Trends 145

Trends Influencer Strategy Hashtag 145

Sprout Social

FEBRUARY 27, 2023

But how do you create content around diversity that resonates and feels authentic? We spoke to marketers across industries to see what their brands are planning and what they’d like to see from their peers this Women’s History Month. Petersburg College, Women’s History Month is a source of energy and pride.

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Social Media Team Groups Groups 118

Postcron

JUNE 18, 2018

Make sure you know your target market and invest your time connecting with people on the social platforms where they are most active. For more tips on how to do this, check out our post on how to develop an effective social media marketing plan. How much is your time worth? Wait a minute, what about content?

Social Media 52

Social Media Hashtag How To Authentication 52

Pixlee

MARCH 24, 2021

Ambassador marketing has proven to be beneficial for businesses across a variety of different industries. . This marketing strategy is similar to the widely-popular realm of influencer marketing campaigns. Here’s why you should take advantage of this area of marketing. The world of advertising has changed in recent years.

Brands 56

Brands Marketing Apparel Influencer 56

Buffer Social

DECEMBER 17, 2018

When in doubt about your marketing strategy, turn to the social media experts. Social media marketing is becoming increasingly pivotal for businesses around the world. But where are marketers to go for reliable insights ? 13 social media experts share their biggest piece of marketing advice. Let’s dive in!

Social Media 110

Social Media Marketing Curata Influencer 110

Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. We asked 4 Black creatives to share their experiences and speak about the importance of diversity in influencer marketing. Here’s what they had to say: Why Brands Should Have Inclusive Influencer Marketing .

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Influencer Travel Marketing Instagram 65

Sprout Social

AUGUST 31, 2022

Create an authentic brand experience for your audience. The heart of social media is human connection, so it’s no surprise that audiences are seeking brand authenticity. According to the Sprout Social Index™ , 34% of consumers want to see authentic, less produced videos from brands on social.

Social Media Management 103

Social Media Management Organization Products Social Media 103

Absolute PA

JUNE 6, 2014

Read on to find out 4 of the most common fails and how to rectify them. It’s how authentic business relationships are formed, so if you’re not chit-chatting and having two-way conversations on Twitter ( that means replying and responding to tweets ), then what are you doing? But that’s okay…we all make mistakes!

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Twitter How To Proposal Metrics 98

Likeable

JULY 27, 2021

The unique energy of TikTok requires an equally unique approach to the content you are creating. All of this is done through brands staying authentic, personable, and positive. For example, during Pride Month , Levi’s posted a video about how to respect pronouns. How to respect pronouns each and every day with Yétúndé. ?

Brands 105

Brands Trends Energy Authentication 105

Buffer Social

OCTOBER 5, 2023

How Phill uses his understanding of consumer behavior to create compelling content When it comes to creating content that attracts and engages, Phill has a unique approach that sets him apart – curiosity about why we do what we do, also known as buyer psychology. "Not every opportunity is the right opportunity.

Collaboration 91

Collaboration Skills Authentication Communities 91

agora pulse

DECEMBER 17, 2019

That might mean cutting down on coffee or saying no to office treats or taking a fresh look at your marketing strategies. This isn’t bad news for marketers. I’ve heard marketers be very dismissive of the boomer generation with regards to their usage of social media. Check out these fun and achievable New Year’s resolutions.

Social Media 82

Social Media Authentication comScore Social Media Management 82

Convince & Convert

MARCH 9, 2016

Rebekah Iliff is a powerhouse of energy, savvy, and wisdom after years in the PR business. She loves pushing the envelope and shares her ideas today on how businesses can create measurable programs with trusted influencer campaigns. How to make your brand its own influencer. How to deeply trust your influencers.

Analytics 60

Analytics Influencer Marketing Hotels 60

Waxing UnLyrical

OCTOBER 31, 2016

Laura amazes me with her constant energy and inspires me with her boundless enthusiasm for not just what she does, but for how she constantly gives back to the communities she’s involved in (including being a Skimm’bassador, just like me!). And, you have to be your most authentic self in-person and online.

Authentication 100

Authentication Delicious Campaign Course 100

Ignite Social Media

JULY 6, 2016

Because UGC is the most authentic content available to brands. Las Vegas Convention & Visitors Authority used a continuous image to show a breathtaking photo that captures the energy & life of the Las Vegas strip. Using these photos in carousel ads helps make the ads even more impactful. Why does this work?

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UGC Authentication Cost Energy 110

Oktopost

AUGUST 4, 2023

They hold an incredibly high value for businesses, provided you understand how to showcase their enthusiasm in a way that feels authentic and done for the right reasons: by driving advocacy on social media. Utilizing the Right Advocate Marketing Platform Why Turn Your Employees into Advocates?

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ROI Real Estate Team Social Media 62