Pam Moore

JANUARY 14, 2019

As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? How do I know how much is too much? Authenticity. authentic — adj. not false or copied; genuine; real: an authentic antique. What do I share? Transparency.

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Pam Moore

JUNE 8, 2017

” To understand this, let's first dig into the definition of authenticity and transparency. Authenticity. authentic — adj. not false or copied; genuine; real: an authentic antique. Transparency is how much you share and authenticity is the truth of your words and actions. Transparency.

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Ignite Social Media

SEPTEMBER 25, 2023

Want the inside scoop on how to effectively leverage influencer marketing for your beauty brand? Over at our sister company Carusele, our influencer marketing experts just shared their top 15 tips for beauty brands looking to maximize their influencer marketing results. Want all the details?

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Sprout Social

FEBRUARY 14, 2023

Marketing professionals, from specialists to VP, agree it’s getting harder to reach your target audience with no ad spend to back it up. How advocacy can strengthen your social media strategy Social media algorithms are constantly evolving. As networks work those kinks out, marketers have to adapt.

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Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

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Audiense

AUGUST 23, 2022

The authenticity and genuine interactions between smaller influencers and their audiences generated a 4% engagement rate that reached 800,000 new potential customers. When Warby Parker was looking to turn granny glasses into the hot new thing, they used influencers to increase engagement, awareness, and interest.

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Sprout Social

APRIL 4, 2023

Ephemeral content allows you to engage with your audience on a more human level through more authentic, less produced content. Is it because they’re easier to create or do they contribute to the marketing goals of the brand? It builds authenticity Social media users prefer “real-life” content from brands on social media.

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Pixlee

JULY 19, 2021

One of the core social media marketing tactics businesses rely on is influencer marketing. By creating authentic relationships with individuals who hold sway over a large group of consumers on social media, brands can harness their target audiences in a way they’ll trust. Benefits of Using Influencers for Email Marketing.

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Later

JUNE 28, 2021

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? How Much Do Micro Influencers Cost? Table of Contents .

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Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. This, they hope, keeps it authentic. Listen Now . Holy Social!

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Oktopost

JANUARY 23, 2023

Catharina Sartori Mensak , Content Marketing Manager at Stahl is sharing her playbook on crafting humanlike, engaging content that is the opposite of boring. Cat unpacks tactical ways to make your content less boring and more authentic, even in highly regulated industries. the first step is being yourself! Love going Behind the Post?

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Ignite Social Media

SEPTEMBER 18, 2023

One of the most common questions we get from clients is how to create branded TikTok videos. So, we consulted members of our content production team to answer some of the most frequently asked questions about how to successfully create branded TikTok content. If you make consistently authentic content, your audience will find you.

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Pam Moore

JUNE 12, 2019

Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life. How I grew my following on Twitter to over 300,000 people.

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Webbiquity SMM

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

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Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

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Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

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Pam Moore

MAY 30, 2018

Personal Branding 101: The why, what and how of building your authentic personal brand that connects you with your ideal customer in a human way. . Leverage your personal brand for business: How and why to build your personal brand along side or as a face to your business brand. Need us to help train your team?

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Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. In this guide, we’ll show you how it’s done. What is word of mouth marketing, anyway?

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Convince & Convert

OCTOBER 8, 2021

You’ve probably heard it a million times already, but authenticity and relatability is EVERYTHING. It’s taking a lot more than just simple traditional marketing to speak to your audience. . Nano & Micro-influencers for DEI Marketing. Never Forget Authenticity . Want your brand to make its mark on society?

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Jon Loomer

NOVEMBER 11, 2021

An authentication code is sent to your email. Once you authenticate, you can move to the next step. The post How to Connect a Podcast to Your Facebook Page appeared first on Jon Loomer Digital. Back at your Facebook page, paste in your podcast’s RSS feed and click the “Add” button. What do you think?

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Oktopost

JANUARY 20, 2022

Watch the recording: Want to hear more from renowned marketing leaders on trust? In this episode, we’re getting radically transparent about one of the toughest challenges as a marketing leader and how to find that passionate balance. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

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The Realtime Report

JULY 29, 2021

How to Recapture the Attention. You can use email marketing as a means by which you can connect with lost customers. You can offer your lost customers some form of promotion on email marketing, such as a discount or access to a secret sale. of Lost Customers. Create Your Own Merchandise.

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Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. Use Two-Factor Authentication. Educate employees about potential fishing attacks, and enable two-factor authentication across the board. Limit Access to Accounts. Use Social Media Governance to Optimize Risk Management.

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Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Those who know how to do it, and do it well , will have an advantage over their competitors.

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Sprout Social

AUGUST 25, 2020

If you’re curious about marketing on Reddit, we totally understand why. How to increase your car’s value by $1B. Here’s the thing, though: marketing on Reddit is often an uphill battle for brands who don’t really “get” what the site is all about. The challenge of marketing on Reddit.

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Social Media with Romona

DECEMBER 2, 2020

Read to stay up-to-date on the best practices of social media marketing, email marketing, online marketing, affiliate marketing, and personal branding. The post Know Authentic Lottery Secrets appeared first on Social Media Workshops | Washington DC, Maryland & Virginia | Social Media How To's with Romona.

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Hootsuite

AUGUST 10, 2022

Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. These industry leaders are called KOLs, and they’re a valuable part of any modern social media marketing strategy. So, why contact a KOL for a social marketing partnership? What are KOLs? Let us count the ways: 1.

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Ignite Social Media

AUGUST 3, 2020

TikTok has had a myriad of security concerns since launching, and the announcement of Instagram Reels has many marketers wondering if it will be enough to replace the viral video app. How to Use Instagram Reels. This also allows for more opportunities to create video content, a particularly essential aspect of social media marketing.

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Oktopost

AUGUST 29, 2022

How marketers approach B2B social has drastically changed over the years, and our next guest Dani Sayag , Social Media Lead at Syte , has been through it all! Hot Topics: How to launch a successful B2B TikTok–Dani’s step-by-step recipe. Lastly, Dani wraps up the show with her greatest advice for starting a podcast!

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Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Learn how to identify your unique audience and niche here.

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Sprout Social

JANUARY 25, 2021

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. If you’re considering an influencer marketing program , you’ll have plenty of options.

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Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Can TikTok for B2B marketing unlock the same potential? We spoke with three B2B marketers who are experimenting with and finding success on TikTok. But first, why you need to try B2B marketing on TikTok. Published on Categories.

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Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

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Buffer Social

JANUARY 23, 2024

Here’s how to grow on Threads, with advice from Bufferoos doing just that.  Social Media Consultant Matt Navarra , a formerly avid tweeter, ditched X in favor of Threads several months back and ensured his X followers knew how to find him by amending his bio and handle.  ” 4. ” 6.

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Sprout Social

JUNE 29, 2023

No matter how you slice it, risk-taking has always been a hallmark of strong brand marketing. Keep reading to learn how to build the business case for creating more lo-fi content, and ways to integrate it into your social strategy. It was a massive risk, but one that paid off. What is lo-fi social media content?

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Oktopost

APRIL 28, 2022

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Watch the recording: Want to hear more from renowned B2B marketing leaders? Influencer marketing – some love it and others hate it. on Twitter, Lee dives into what marketing leaders need to know about influencer marketing in 2022.

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Pixlee

JANUARY 20, 2022

Among the many niches of influencer marketing , esports is one of the areas that’s gaining traction. Currently, the global esports market is valued at $1.08 Can Non-Endemic Entrepreneurial Brands Use Esports Influencer Marketing? If that is Gen-Z males aged 18-34, esports influencer marketing is your best bet.

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