Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins.

Examples 59

Examples Brands Sentiment Reputation 59

Buffer Social

MAY 30, 2023

Audiences gravitate towards authenticity and transparency – they love connecting or finding points of similarity and shared identity. Focus on catering to your niche and staying authentic first. Educate just as much as you entertain Short-form video gets a bad reputation as a format that encourages mindless scrolling.

Video 76

Video Film Meme Trends 76

Sprout Social

SEPTEMBER 2, 2020

This might not seem like breaking news, but it’s telling given Instagram’s reputation as a photo-centric network. The need to create social media video is universal, and Instagram has seriously stepped up their game in that department over the years. Instagram’s video formats are fair game for any brand.

Instagram 142

Instagram Video Brands Compete 142

Sprout Social

MARCH 8, 2019

If you have negative comments simply sitting around on a social site, you’re neglecting your online reputation. And unlike social media where customers might tag you when talking about you, these conversations tend to fly under the radar unless you’re explicitly seeking them out. Not a good look.

Reddit 98

Reddit Tumblr YouTube Review 98

Convince & Convert

SEPTEMBER 11, 2015

We’ll dive into the many benefits of executive involvement in social media, then give you seven Tweet Templates to give your executives a road map if social networks are uncharted territory for them. As BrandFog’s study concisely points out, “The ROI of social media is that you now exist.”. (highlight to tweet).

Loyalty 60

Loyalty Twitter Brands Sample 60

Social Media Strategies Summit

SEPTEMBER 26, 2023

So, if your marketing goals include optimizing your brand’s social media presence, here are the seven crucial considerations you have to make to produce winning content guaranteed to wow your potential customers. Creating content about your solutions is an excellent way to educate your audience.

Social Media 130

Social Media Brands Content UGC 130

Techipedia: Tamar Weinberg

JANUARY 28, 2010

This might be via power players on social networks (eg, this story is moving on Sphinn) or even national TV (Susan Boyle’s video was a recording of a popular TV show). Once it is authentically your truth, people will respond. Reply Andrew@BloggingGuide February 2, 2010 at 3:31 am All of these are great videos!

Video 236

Video Flash Mob YouTube MySpace 236

Keyhole.co

AUGUST 10, 2023

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. Share your expertise LinkedIn is like social media’s corporate environment—a place where every step is taken on purpose, except for the occasional coffee break.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. Share your expertise LinkedIn is like social media’s corporate environment—a place where every step is taken on purpose, except for the occasional coffee break.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Social Media Strategies Summit

AUGUST 26, 2022

If you look at how consumers choose what brands to buy, you’ll find that a large portion of their decision-making process has to do with authenticity and ESG factors (in addition to price and convenience, of course). Distributing content on Reddit makes for another excellent strategy for turning blogs into evergreen articles.

Loyalty 204

Loyalty Software Publishing SEO 204

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. Scott is entertaining and authentic – I’m looking forward to reading this one. Anonymous Jay – Thanks for the review.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

APRIL 13, 2010

People who have educated, inspired, engaged, supported us. People who have educated, inspire… [link] [link] kelvin lee The Best Advice Has No Shelf Life [link] [link] Jim Weldon The Best Advice Has No Shelf Life: Who Influenced You?All I also learned the lesson and critical importance of being authentic and transparent.

Social Media 113

Social Media Strategy Influencer Education 113

Sprout Social

SEPTEMBER 1, 2021

Social media share of voice metrics extract insights from authentic conversations that are happening on social media. This allows you to monitor your brand reputation and benchmark it against that of your competitors. This helps prepare you to quickly develop an appropriate response and manage your brand reputation.

SEO 143

SEO Social Media Metrics Sentiment 143

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Sprout Social

APRIL 3, 2020

This year alone, hacker groups have compromised the social media accounts of tech giants, national athletic leagues and streaming platforms. Social media security risks for businesses and organizations can’t be taken lightly. Leverage them to reduce social media security risks. Enable 2FA/MFA. LinkedIn: SMS code (text message).

Company 107

Company Social Media SMS Data 107

Hootsuite

APRIL 21, 2022

billion active users , Facebook is the most visited social media site worldwide. And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases. Is your brand voice funny or educational?

Strategy 100

Strategy Brands Facebook How To 100

Hootsuite

FEBRUARY 3, 2020

A social media policy is a comprehensive document that describes in detail how the company and its employees use social media. These policies are meant to protect a brand from legal risk, and maintain its reputation on social media. Think of them as an employee manual for social media best practices.

Guidelines 143

Guidelines Social Media Policies How To 143

Ignite Social Media

FEBRUARY 22, 2023

The concept of “edutainment” – a combination of education and entertainment – is rapidly growing, as social platforms prioritize this kind of posts. It’s time for brands, social media managers, and content creators to put life into their content by adding an ‘educating’ element to their social content.

Social Media 96

Social Media Social Media Management Influencer Trends 96

Hootsuite

MARCH 30, 2020

Social media and healthcare are a powerful combination. Social networks have become an important health resource, and not just for millenials. Nearly 90% of older adults have used social media to seek and share health information. It can be hard to know how to navigate the challenges of social media in healthcare.

Social Media 145

Social Media How To Exercises Guidelines 145

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133

Brands Message Boards Travel Forums 133

Pam Moore

MARCH 16, 2018

You earn a reputation for being who you are and the quality and service you deliver. You may have a solid reputation and trust factor offline but are finding it difficult to establish such online. We have numerous clients who we have met from one single tweet that inspired or educated them.

Brands 167

Brands Tips Engagement Training 167

Hootsuite

NOVEMBER 13, 2019

66% of surveyed Gen Zers believe that communities are created by causes and interests, not by economic backgrounds or educational levels.”. When it comes to gender equality, 77% of Gen Z say they feel more positively towards a brand when it promotes equality on social media. 71% said they’d like to see more diversity in advertising.

Marketing 111

Marketing Survey Mobile Trends 111

Hootsuite

JUNE 7, 2022

If you want to launch a product, connect with new customers or build your brand’s reputation, an Instagram campaign can help you achieve your goal. Here are five examples of the best Instagram social media campaigns. Skincare brand The Inkey List shares educational step-by-step tutorial Reels. Not sure how to get started?

Campaign 145

Campaign Instagram HootSuite UGC 145

Oktopost

JUNE 9, 2020

And the best part is, employee advocacy organically emerges from the bottom-up, where up to half of your employees already actively post company-related content , pictures or videos on social media. Employees can carry your company’s message with an authentic voice, which makes them a trustworthy source. Brand Amplification.

B2B 147

B2B Survey ROI Metrics 147

Buzz Marketing for Technology

JUNE 27, 2008

Wirth Professor in Learning Technologies at the Harvard Graduate School of Education. This raises numerous questions: How do we in higher education help students understand the differences between facts, opinions, and values—and how do we help them appreciate the interrelationships that create “meaning&# ? Chris Dede.

Web 2.0 182

Web 2.0 Review Wikipedia Construction 182

Rebekah Radice

APRIL 30, 2017

Credibility: build a reputation within in your industry? No matter your niche, you’ll need to focus on delivering educational and informative content. Content That Educates. Educational content can walk your prospects through the consideration process. Social Network Specific. Probably not.

Domain Name 144

Domain Name How To WordPress Meme 144

Kikolani

NOVEMBER 29, 2010

Her blog, She Geeks , covers education, mobile, social media, web, and technology. Fiona is a marketing media consultant for small businesses, helping them make money with marketing as well as with social media and web design solutions. Follow her @conniefoggles on Twitter. Cordiva Raven. Follow her @fionnd on Twitter.

Blogger 168

Blogger SEO Consultant WordPress 168

Laurel Papworth

JULY 23, 2010

On the other hand some of the grassroots, unsponsored stuff feels authentic and from a genuine need to connect and share cultural capital. This election is going to be hotly contested – by social media sites – for relevancy. Schools performance analysis Professor Stephen Lamb, Graduate School of Education.

Gov 2.0 86

Gov 2.0 Sites List Social Media 86

Techipedia: Tamar Weinberg

JULY 8, 2008

Reem Abeidoh , Social Media Strategist : A social media marketer provides strategic online recommendations based on the client’s business goals and intensive research. social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it). It’s not about any of the tools.

Social Media 163

Social Media Marketing Consultant Communities 163

Hootsuite

MAY 30, 2023

Think of social media marketing for lawyers as the same as sponsoring community events and golf tournaments. To get your name out there and build a local reputation. Improving trust and credibility Social media has a built-in trust maker: Reviews. Hello, is it social media you’re looking for? Why do you do that?

Social Media 80

Social Media HootSuite Template Templates 80

Rebekah Radice

APRIL 30, 2017

Credibility: build a reputation within in your industry? No matter your niche, you’ll need to focus on delivering educational and informative content. Content That Educates. Educational content can walk your prospects through the consideration process. Social Network Specific. Probably not.

Domain Name 60

Domain Name How To WordPress Meme 60

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

I see Lifehacker regularly sharing DIY content sourced from several blogs because the content is educational and enriching. I’d add authentic but it’s def. Reply Tamar Weinberg February 23, 2010 at 5:45 pm Yup — authenticity is probably a vital part of “passion.&# Great work.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

I am not suggesting that you aren’t “authentic&# just that I struggle with the concept of carrying multiple “personas&# and remaining authentic at the same time. I totally agree with Tamar that authenticity is the key Joel p.s. great article & great comments! What am I missing?

Twitter 205

Twitter Sports Microblogging HootSuite 205

ProBlogger

MARCH 15, 2015

By quoting live data points like the one below, Patel makes his post educational, interesting and highly readable. Make it a habit to cross reference posts on your blog in new posts that you write, and link to them – this increases visibility for old content and makes it more authentic from the point of view of a search engine.

Findability 20

Findability SEO Analysis Tumblr 20

Convince & Convert

FEBRUARY 9, 2010

That’s why it’s more important than ever for companies (in social media or otherwise) to embrace the truth. Now, authenticity and acknowledgement of shortcomings is an incredibly effective marketing and communications approach ( see Dominos, as I wrote about here ). It used to be that scandalous lies got talked about.

Social Media 119

Social Media Strategy Survey Social CRM 119

Diva Marketing Blog

FEBRUARY 1, 2010

Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web.

Social Media 81

Social Media Marketing Authentication Blogger 81

Convince & Convert

SEPTEMBER 15, 2010

If we want prospects to read about us and our products, we need to offer true value in a piece that either educates or entertains. SuzanneVara [link] How To Win the Social Game: Be Remarkable, and Remark-able | SocialSkillz.com [.] little of your creativity, and keep the principles of social networking in mind.

Social Media 166

Social Media Strategy Social CRM Consultant 166