Sprout Social

APRIL 21, 2020

And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. Insights gleaned from listening data can help brands better align with their younger audience’s environmental interests and create content related to relevant topics like upcycling and consignment.

Retail 99

Retail Trends Fashion Marketing 99

Sprout Social

JANUARY 29, 2024

They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. On the flip side, our data shows that X (formerly Twitter) has dropped down the list of preferred platforms. Our Pulse Survey data also reveals 42% of people expect to use more social networks in 2024.

Social Media 105

Social Media Strategy Exercises Retail 105

Ignite Social Media

FEBRUARY 9, 2022

With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social media mix. Make TikToks.” Followers: 49.8k.

Brands 121

Brands UGC Authentication Comparison 121

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. But at the end of the day, everyone is seeking brand authenticity. For example, a life insurance brand may want to appeal to both older and younger generations.

Brands 108

Brands How To Authentication Collaboration 108

Pixlee

JANUARY 30, 2020

Since taking effect in May of 2018, GDPR has amassed over €428 Billion in major fines for data breaches. Businesses are increasingly scrutinized on how they collect, store, secure, and share user data – and this impacts marketing teams very directly. How Does Consumer Data Privacy Affect Marketing?

Privacy 54

Privacy Data Widget Retail 54

Bill Hartzer

NOVEMBER 2, 2021

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

Telecommunications 218

Telecommunications Wireless Software Applications 218

Sherrilynne Starkie

AUGUST 29, 2018

In addition, Instagram has announced support for third-party authenticator apps has begun rolling out. Wayfair, an online homewares retailer, Jurassic World and fashion brand Coach are among the first brands to try it out. The workshops will cover data security, verification and fact checking and data journalism.

Content 170

Content Nielsen Marketing Badge 170

Sprout Social

NOVEMBER 29, 2021

Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. According to our data, 65% of participants have already made purchases directly through social media. Social commerce , on the other hand, is the next frontier.

Buy 140

Buy Brands Survey Apparel 140

Sprout Social

NOVEMBER 21, 2022

Fantastic Furniture is an Australian retailer that’s a favorite for furniture and bedding. Australian beauty retailer Mecca wanted to identify long-term, high-performing TikTok content that would authentically connect with their current and prospective audiences to increase their ROI. Case study: Fantastic Furniture .

Case Study 109

Case Study Marketing Directory Retail 109

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. What is review analysis?

Review 122

Review Brands How To Analysis 122

Sprout Social

MAY 4, 2021

In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. The Tiny Tassel , a retailer specializing in handmade jewelry, uses Facebook Shop features to create informative, Facebook-native product pages. The Tiny Tassel.

Retail 134

Retail Instagram Buy Social Media 134

Ignite Social Media

SEPTEMBER 14, 2020

The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. Additionally, Pinterest has recently shared some compelling data that shows how holiday 2020 is happening earlier than ever.

Social Media 163

Social Media Strategy Marketing Retail 163

Sprout Social

FEBRUARY 29, 2024

Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results. They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. And semantic search helps provide a contextual understanding of a query input by a user.

Patterns 112

Patterns Sentiment Analysis Proposal 112

The Realtime Report

MAY 22, 2023

EeCommerce E-commerce is one method for consumers to buy and sell goods in retail. Similarly, real-time engagement will enable businesses to meet customers and users where they are, with personalized interactions that feel authentic. A customer engagement platform is the command center for your business’s customer data and tools.

Platform 91

Platform Engagement Loyalty API 91

Tweaklibrary

MAY 15, 2024

Falling victim to a fake Samsung device can not only result in financial loss but also compromise your personal data and security. Samsung, one of the leading smartphone manufacturers, has implemented various measures to combat counterfeiting and help consumers identify authentic devices. So, how to know if Samsung is original or fake?

Authentication 22

Authentication How To Retail Software 22

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. It’s poised to do so in several ways such as data-driven product enhancements, personalized services and influencing consumer demand. Here is a closer look.

Sentiment 126

Sentiment Marketing Analysis Loyalty 126

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. Welcome To The Video Generation By Jason Katz. ” Click To Tweet. .”

Video 131

Video Retail Influencer YouTube 131

Pixlee

OCTOBER 27, 2021

As you gather your social media data and research influencers for your ecommerce marketing campaigns, you can’t discount the power of a few smaller influencers whose following is highly engaged over larger ones with less engaged audiences. Their audience wants to know, and it’s one way they gauge legitimacy. Chances are there’s more than one.

Influencer 75

Influencer Marketing Discount Retail 75

Sprout Social

MARCH 1, 2023

In a world where businesses increasingly rely on social data , creators can provide qualitative insights to complement the quantitative results you get from social listening. She started out sharing vegan recipes on social media and quickly garnered a following through her warmth and authenticity. Which campaigns were most successful?

Products 87

Products Team Focus Group Collaboration 87

Sprout Social

JUNE 26, 2023

AI tools not only help replace cumbersome processes with highly efficient workflows, they seamlessly analyze unstructured data to extract important business intelligence. Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 98

Sentiment Analysis Patterns Price 98

Sprout Social

FEBRUARY 26, 2024

According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors. Engaging with posts and comments in a way that feels genuine and authentic. You should respond to customers in a way that feels authentic to your brand.

Report 62

Report Atlassian Brands Sentiment 62

Buffer Social

JANUARY 25, 2022

The team will also be rolling out a robust retail education and sampling program and nurturing long-term paid partnerships with new brand ambassadors to make sure they’re sharing this value with as many potential customers as possible.

Small Business 91

Small Business Marketing Retail Education 91

Hootsuite

AUGUST 30, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. While these statistics weren’t isolated to only Gen Z, it’s fair to assume they are spending at least 24 hours per month on TikTok—the most conservative data estimate from the survey. population.

Statistics 102

Statistics Marketing HootSuite Study 102

Sprout Social

FEBRUARY 27, 2023

But how do you create content around diversity that resonates and feels authentic? Show your work If you’ve taken our advice and examined your commitment to and success with DEI initiatives, you probably have some data on hand. That data can be invaluable for your Women’s History Month content strategy.

Social Media 111

Social Media Team Groups Groups 111

Keyhole.co

JUNE 19, 2023

Authenticity and trust: UGC is perceived as more authentic and reliable than traditional marketing methods since it originates directly from users, not the companies trying to sell their products or services. They can effortlessly aggregate data from different social accounts and perform in-depth competitor analysis on one dashboard.

Social Media 52

Social Media UGC Content Loyalty 52

Pixlee

MAY 21, 2020

Kirkland’s uses UGC in their social channels as well as their blogs and inspiration pages to keep customers engaged when they can’t visit a retail location. According to data from Bluecore , every category has seen a lift in online purchases in April 2020. The Brands Using Paid Social Have Changed.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Sprout Social

JULY 30, 2020

Retail is an industry that has faced major disruptions during 2020 like store closures, production plant shutdowns and drops in sales. Connec+ , a full-service digital marketing and retail consultancy business, recognized that social media would be instrumental in filling communication gaps. Convince non-believers with social data.

Retail 116

Retail Groups Groups Social Media 116

Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? The key is to use Facebook groups as an authentic way of connecting with customers and not being outright salesy. How do you take your Facebook sales up a level? Meta Pixel.

Strategy 100

Strategy Brands Facebook How To 100

Hootsuite

JULY 6, 2022

It lays everything out in a way that makes it easy to make data-driven decisions. It makes their recommendations authentic, and their followers are more likely to have a shared interest. This data gives you valuable insight into where your strategy might be falling short. KPIs will give you actionable insights from your data.

Instagram 117

Instagram HootSuite UGC Influencer 117

Hootsuite

JULY 4, 2022

You can also find a ton of data about TikTok users in Hootsuite’s Digital Report series. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. 38% of TikTok users said a brand feels authentic when teaching them something. This video alone had 3.4

Questions 104

Questions Banking Insurance HootSuite 104

Convince & Convert

JUNE 20, 2017

For instance, if you are in retail, there is a whole new dimension of preparation you need to consider when creating video content. They want brands to be authentic in a way they can relate to. Once you solidify a reputation for authentic content that genuinely improves lives, conversions will be inevitable.

Conversation 162

Conversation Video Content How To 162

Sprout Social

APRIL 26, 2022

And with new data revealing that the majority of people expect CEOs to be the face of change at a company, strong executive communications are a must. This will help your leaders—and you—feel more comfortable and communicate more authentically. Data doesn’t lie. And put mechanisms in place to gather qualitative data.

Strategy 84

Strategy How To Training ROI 84

Sprout Social

NOVEMBER 17, 2022

Instagram Reel ideas for fashion and retail brands. Since retail and fashion brands are innately about showcasing products in an attractive way, using Reels for marketing feels natural. Customers are looking for brand authenticity on social, so relatable content resonates with many people. Share a fact to showcase your values.

Types 113

Types Instagram Brands Collaboration 113

Sprout Social

FEBRUARY 22, 2022

Social shopping makes it easier for consumers to buy your product and share authentic feedback all in one place. You’ll have better data about what works. Instagram’s focus on visual content naturally lends itself to a retail experience, which may be why 41% of consumers say they’re likely to buy from the platform.

Platform 101

Platform Tips Buy Instagram 101

Keyhole.co

NOVEMBER 18, 2021

Instead of relying on spreadsheets and screenshots from influencers, influencer marketing platform Keyhole helps brands measure and optimize influencer marketing campaigns with analytics data. APIs – Leverage CreatorIQ APIs to access data such as how many people are seeing your content. Pricing – Customized. . #4. Upfluence .

Influencer 124

Influencer Campaign Tools API 124

Buzz Marketing for Technology

OCTOBER 12, 2011

Marketers can no longer program consumers with advertising; instead, now your imperative is to attract people through unique content and authentic brand experiences. The next generation of retail is a blended in-store experience enhanced by digital technologies. Are you working to get in sync with your consumers?

Social Media 240

Social Media Marketing Compete Retail 240

Oktopost

DECEMBER 22, 2019

When you listen to your customer base, you can engage in ways that feel authentic instead of forced, increasing acquisitions and gaining valuable insights along the way. With over 750,000 users, Mention knows how to deliver the data and insights businesses need to grow. Google Trends.

Tools 116

Tools B2B Sentiment Notification 116