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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

The mark consists of a blue geometric design consisting of two loops, and the word META in black.”). Trademark number 97097363. Goods and Services Description.

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Brand experience: Why it matters and how to build one that works

Sprout Social

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions.

Brands 105
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How to Master Evergreen Content Marketing to Grow Your Business and Save Time

Pam Moore

Evergreen content is content that is timeless, sustainable and has a shelf life longer than the latest Facebook feature or favorite mobile application. How to tap into the power of industry influencers and leaders to curate evergreen content. How to easily curate content that has a long shelf life.

Content 60
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How to Manage Multiple Social Media Accounts for Business (or Clients)

Hootsuite

Having to manage multiple social networks using different apps is time-consuming and inefficient. Fortunately, there’s no need to open multiple social apps to manage multiple social media profiles. Centralizing all of your social media activities in one unified dashboard saves a ton of time.

HootSuite 145
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Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. While the networks add Story capabilities to their channels, the data from users showing increased interest follows suit. Source: Facebook.

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23 Simple Ways to Increase Facebook Engagement (Free Calculator)

Hootsuite

Calculate it on a post-by-post basis or for an entire campaign — for any social network. The vast majority of people use Facebook on their mobile devices—a whopping 98.3 If you’re running out of original content to post, content curation can be a great way to share quality, informative content that gets your audience excited.

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This Week in Social Media – 5/29/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.