Sprout Social

NOVEMBER 29, 2023

The platform wants its users to engage authentically and organically, so Instagram put together limits and penalties for tactics they see as potentially gaming their algorithm. Let’s talk about legalities—or at least, what abides by Instagram’s Community Guidelines —so your account doesn’t get penalized.

Instagram 115

Instagram Tools Strategy Hashtag 115

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. If you’re part of the black community, you should be focusing on the latter, as it’s less competitive and will yield results for you faster. It’ll determine your pillar topics, publishing frequency and approach to driving engagement.

SEO 154

SEO Social Media Strategy Hashtag 154

Ignite Social Media

MAY 25, 2021

Another obvious but worth the mention callout is to follow Instagram’s Community Guidelines. Okay, now that the obvious is out of the way, let’s quickly run through a summary of the content do’s and don’ts when creating and uploading Reels according to the algorithm: Do’s: Share authentic content, particularly using the Reels camera.

Instagram 172

Instagram Engagement Content Tips 172

Pixlee

JANUARY 12, 2022

Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers. With the consumer shift toward values like transparency, social responsibility, and customer focus, the rise of community-driven brands makes sense.

Communities 52

Communities UGC Marketing Newsletter 52

Social Media Strategies Summit

APRIL 11, 2024

84% of consumers say online communities directly impact how they feel about a business and whether they buy from and remain loyal to said organization. For example, if you check out Breaking Eighty , you’ll find that the business regularly publishes video versions of its most popular articles on YouTube. Source: twitch.tv

Social Media 225

Social Media Tips Marketing UGC 225

Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase.

Social Media 122

Social Media Survey Education Team 122

Sprout Social

SEPTEMBER 14, 2023

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

Strategy 123

Strategy Brands Content UGC 123

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. Plus, 34% prefer videos that are authentic and less produced.

Social Media 89

Social Media Content Airlines Authentication 89

Adam Sherk

MARCH 7, 2011

There were some interesting posts over the weekend from Steve Cheney and Robert Scoble on whether utilizing Facebook Comments kills or in fact increases user authenticity within on-site commenting. So is the system good for publishers? 10 Practical Twitter Tips for Publishers. I think it is.

Comments 132

Comments Publishing Facebook System 132

Pixlee

MAY 8, 2020

Digital brand communities were popular before 2020, but they’re gaining a more informal and authentic edge in 2020. This is why creating a digital community around your brand is now an essential approach in maintaining and growing your online presence, generating more leads, and growing your revenue.

Communities 54

Communities Brands Badge Focus Group 54

Sprout Social

AUGUST 31, 2023

Some skeptics wondered if it was an authentic gesture, or just a way to generate positive PR. We’re always looking back to plan ahead, and May presented an opportunity to do that without the pressure of publishing content. We used the pause as an opportunity to get a jump on planning for our June return and beyond. Our founder Leon L.

Team 118

Team Authentication Proposal Social Media 118

Sprout Social

OCTOBER 10, 2023

Our survey shows expanding brand reach to new audiences (68%), boosting engagement rates (50%) and enhancing brand authenticity and trust (47%) are considered to be the three most valuable benefits of influencer marketing. Sponsored content are social posts that brands pay influencers to create and publish on the creator’s account.

Examples 126

Examples Influencer Campaign Marketing 126

Sherrilynne Starkie

FEBRUARY 14, 2019

“Canadian Living has built that trust through authenticity, ingenuity, dedication to quality content and backing up what we say with what we do.”

Badge 150

Badge Fashion Travel Survey 150

Buffer Social

DECEMBER 19, 2023

Other times, trendy TikToks didn’t work because the trend wasn’t authentic enough to me and my brand. Interact with the community and your customers Some of my biggest wins on TikTok have come from really engaging with the community.  Either way, I move on to the next idea and keep trying.

Trends 95

Trends Authentication Video Film 95

Ignite Social Media

JULY 5, 2023

In the roundtable discussion embedded below, I was joined by Lisa Braziel, Drew Sykes and Taylor Glymph as we delved into key strategies to help your executive team build an authentic and effective personal brand. Once you’ve narrowed down the scope, then you can also work in little slivers of their personality or everyday life.

Social Media 91

Social Media How To Authentication Embedding 91

Hootsuite

JANUARY 13, 2022

User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. This behind-the-scenes content helps establish brand identity and works across social and ads to showcase authenticity. Takes authenticity to the next level.

UGC 145

UGC Content HootSuite Authentication 145

Ignite Social Media

JUNE 17, 2021

Does that mean every piece of content that’s published on your brand’s social channels is created only for social? Once you have a strategy, you need content to publish. Not exactly. Here’s a quick and dirty look at how to approach creating thumb-stopping social media content. Start with a Solid Strategy. Where can it come from?

Social Media 176

Social Media Content Guidelines Library 176

Buffer Social

JANUARY 10, 2024

Although the vision has changed as I gain more clarity on where I’m taking my brand, my perseverance and authenticity have kept me going.  I am trying to remain authentic and remember my ‘why’ Let’s talk about imposter syndrome and self-doubt. 

Travel 78

Travel Blogger Marketing Authentication 78

Sprout Social

JULY 5, 2022

It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities. Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. Your partners need to be authentic and have experience with your product.

YouTube 130

YouTube Video Authentication Education 130

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. Create authentic relationships with prospects. Personalize sales pitches and provide added value.

Tips 133

Tips Authentication LinkedIn Groups 133

Buffer Social

JANUARY 23, 2024

  The platform bears a striking resemblance to X, but fans are quick to point out the community-building focus. The ability to publish to Threads with Buffer is one of our most requested features to date, with more than 1,600 upvotes. Head of Communications and Content Hailley Griffis has loved connecting with other moms.

Team 103

Team How To Instagram Authentication 103

Ignite Social Media

JANUARY 14, 2021

Jesse Walker , Community Manager. In-authentic Brandstanding. Sara Trzemzalski , Community Manager. Publishing Excessive Amounts of Content. Meghan Hardy , Director, Community Management. Stephanie Purinton , Manager, Community Management. Celebrating Random, Made-up Holidays. It’s a personal peeve of mine.

Social Media 200

Social Media Marketing Trends Communities 200

Pixlee

JULY 21, 2021

This also shows site visitors a diverse range of customers, so they can more easily identify who they relate to through authentic content. People like to be celebrated and called out, especially by brand accounts with big communities. Have a Consistent Publishing Schedule. But how often should you publish? That depends.

Engagement 98

Engagement UGC Content Insurance 98

Pixlee

MAY 9, 2022

For example, if a competing brand has recently hired several new influencers and looks to be doubling down on user-generated content (UGC), they may be predicting a need for community-driven marketing on social. Invest in Community-Driven Marketing. Community isn’t just a buzzword in marketing.

UGC 75

UGC How To Compete Apparel 75

Buffer Social

SEPTEMBER 13, 2023

After all, an idea is only one part of a published piece of content. Relatability & authenticity : Viewers tend to engage more with genuine and relatable content. There’s no formula for authenticity – it’s a broad keyword that means different things depending on your goal for content creation.

YouTube 94

YouTube Video UGC Authentication 94

Hootsuite

MAY 1, 2023

Community management and customer service: Responding to comments and messages, routing customer service inquiries. Ad-hoc posting: Even the best-laid content plans are rarely perfect, so ad-hoc posting allows you to respond quickly to trends and publish timely content when necessary. Optimization : Making daily content adjustments.

Template 134

Template Templates Social Media Tips 134

Oktopost

DECEMBER 19, 2022

No other channel goes further in creating real relationships with your customers, and a community around your brand. Use Two-Factor Authentication. Educate employees about potential fishing attacks, and enable two-factor authentication across the board. Use Two-Factor Authentication. Limit Access to Accounts.

Social Media 125

Social Media How To Policies Authentication 125

Convince & Convert

JULY 14, 2021

Finally, allow you to publish timely social media updates (with relevant hashtags) even when there are no big holidays coming. You need to gradually build trust and a community of people who look forward to your updates. Instagram can be an effective marketing platform that will help you build brand trust and authenticity.

Instagram 217

Instagram Strategy Marketing Upcoming 217

Sprout Social

FEBRUARY 2, 2023

Even with solid success from these formats, Figo’s consistent posting cadence left space for new ideas, too–like their “Ask the Vet Tech” series, which amplifies their internal thought leadership and provides unique value to their community. What’s more important than going viral is finding and building a genuine community on social media.

Social Media 110

Social Media Insurance ROI Meme 110

Sprout Social

MARCH 20, 2023

Once you’ve published a variety of short-form videos, look at your data. With Sprout, you can schedule a video to publish on different platforms, like TikTok and Instagram Reels, at the same time. And on Instagram Reels, you can turn any Reel with three clips or more into a template—including your own, once you start publishing videos.

Buy 117

Buy Video How To Template 117

Pixlee

OCTOBER 20, 2021

Social media is no longer just for individuals to stay connected with friends across borders; brands use it to promote and launch their products, influencers use it to share content and build communities of loyal followers, and general users use it to shop, stay entertained, and learn about the world around them. Community Newsletters.

UGC 78

UGC Social Media Content Newsletter 78

Sprout Social

AUGUST 25, 2020

With billions of visits per month and 430+ million active users , the platform represents one of the most engaged communities online. In short, users publish content to Reddit in the form of links, photos or videos. Beyond Reddit’s front page, discussions are separated by individual communities known as “subreddits.”

Reddit 133

Reddit How To Marketing Banking 133

Oktopost

SEPTEMBER 28, 2020

For instance, audiences are skeptical of brand messaging that is not relevant, personalized or authentic. So when it comes to publishing on LinkedIn, what can marketers do better to pump life back into their LinkedIn presence? If they are hanging out in discussion forums and smaller niche communities, leverage those channels.

LinkedIn 107

LinkedIn B2B How To Metrics 107

agora pulse

NOVEMBER 15, 2019

Should your brand or agency publish memes? They have an air of authenticity. Instagram memes also tend to appear more authentic, inviting your followers to engage with something relatable. In contrast, publishing memes that resonate with your audience tends to provoke comments. They inspire tons of comments.

Meme 95

Meme Instagram Engagement Publishing 95

Sprout Social

MARCH 21, 2022

Guides are a collection of published posts featured on your Instagram profile. In 2020, Instagram introduced Guides as “…a way to more easily discover recommendations, tips and other content from your favorite creators, public figures, organizations and publishers on Instagram.”. That’s where Instagram Guides come in.

Examples 102

Examples Instagram How To Curation 102

Sprout Social

JUNE 21, 2022

Remember that viral marketing only works when it’s organic, authentic and totally unexpected. Authentic and relatable, creator content instantly defuses any sense of a sales pitch for brands. Their insights can help brands tap into trends and content types that speak to their communities. Descriptions. Hear us out!

Tips 105

Tips Brands How To Hashtag 105

Hootsuite

APRIL 6, 2022

If you’re building your own content calendar, make sure to fill in all the relevant information for each post, including: The date and platform you want the post to publish on. Once your calendar is complete, you can start building your content on TikTok and using the TikTok scheduler to publish it at the best time for your audience.

How To 128

How To Analytics Privacy Authentication 128