Ignite Social Media

MARCH 19, 2018

Along with that comes a direct line for consumers and fans to communicate with the brand, which can be a double-edged sword. On one hand, you can form relationships with your fans and hear feedback directly from them, serving almost as an instant focus group for the brand. Don’t Take Them Personally.

Comments 122

Comments Social Media Tips Authentication 122

Sprout Social

JANUARY 12, 2023

These guiding principles can also act as an “authenticity meter,” helping leaders make strategic decisions and employees and customers gauge whether the organization is living up to its stated values. Promote Open, Authentic Communication. Along with several other foundational elements (like mission , vision, story, voice , etc.),

Brands 130

Brands How To Authentication Exercises 130

Pixlee

APRIL 2, 2019

Rather than setting forth archaic tenets to build your marketing strategy, a new school of thought is both popular and successful for brands: craft your marketing strategy from community-driven marketing. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty.

Strategy 59

Strategy UGC Hotels Marketing 59

Audiense

FEBRUARY 15, 2018

Historically, market research has been based on the use of traditional methods that required large investments of time and money to carry out surveys, interviews, focus groups, etc. Influencers will be shortlisted based on authentic affinity between the influencer and their community along with their uniqueness.

ROI 74

ROI Data Cost Influencer 74

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Find opportunities for authentic engagement. Or just keep an eye on the conversation to understand the social communities where people talk about your brand.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Pam Moore

JULY 11, 2018

Those three words should be the foundation for how your brand looks, smells and tastes to your audiences and community. Focus on compelling, relevant value and content that inspires, enriches their life and makes them better. Choose colors, textures, words and engagement based on such. Then narrow it down to three words.

Apple 139

Apple Brands Tips Consultant 139

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. Through social media, you can find out what online communities your existing customers belong to. And don’t forget that your customers can spread the word for you to these communities. Get your face and name out there.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Convince & Convert

DECEMBER 7, 2023

Create targeted micro-campaigns that address these groups specifically. Authenticity & Relatability As consumers become increasingly discerning about brand intentions, a genuine commitment to diversity signals honesty and integrity. Desire for Authenticity : Gen Z and Millennials can often detect insincerity from a mile away.

Campaign 137

Campaign Marketing Authentication Loyalty 137

Pam Moore

APRIL 1, 2020

Those three words should be the foundation for how your brand looks, smells and tastes to your audiences and community. Focus on compelling, relevant value and content that inspires, enriches their life and makes them better. Choose colors, textures, words and engagement based on such. Then narrow it down to three words.

Apple 78

Apple Brands Tips Consultant 78

Convince & Convert

APRIL 1, 2010

Talk about an ad that’s chock full of truth and authenticity. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community. So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Techipedia: Tamar Weinberg

MARCH 12, 2009

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. I just think that the *active* cruise community is definitely a bit disappointed.

Brands 133

Brands Message Boards Travel Forums 133

ProBlogger

AUGUST 30, 2015

Community Management: Credit: Mick Russell. What small actions can you take to love and delight your community? Thanks to Tonya Grant from our Facebook community for that idea. Invite people from your email list to an informal focus group on the phone. This is more authentic then stock photos. Monetization.

Training 20

Training Eventful Tips Analytics 20

Buffer Social

JULY 27, 2023

Is it original and authentic? Jayde writes like she speaks on LinkedIn Jayde Powell is all too familiar with the struggle of needing to “fit in” on social media, but she’s stuck to her authentic voice, and it’s won her an audience of loyal followers. Authenticity is magnetic. How did it perform?

Content 76

Content How To Guidelines Research 76

Hootsuite

MAY 13, 2020

As someone who ran an unauthorized 2gether fan site on Geocities for three glorious, hormone-fuelled months in 2001, I know first-hand the joy of bringing the community together online. It’s time to get your fan community started. Here’s how to promote your business and reap the benefits of Facebook group marketing.

Groups 144

Groups Groups Engagement Facebook 144

Later

JUNE 11, 2021

And with a focused strategy, you can turn your brand’s Twitter account into a powerhouse for garnering leads and building an engaged community. Grow your community? Growing Twitter community by 15% YOY. Use this feature to discover conversations that are important to your community. Let’s get into it.

Twitter 86

Twitter How To Compete Hashtag 86

Sprout Social

JANUARY 20, 2021

Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. If you’ve done keyword research already, your findings can help you refine your Topic queries and add filters to dig deeper into conversations.

B2B 114

B2B Research Sentiment Marketing 114

agora pulse

APRIL 29, 2020

And so we like to call people in our community purpose-driven entrepreneurs, which means that you actually start with the end in mind. So, if you’re struggling to come up with creative ideas for social, start by looking at some practical things you can do regularly, like answering questions your community is asking.

YouTube 96

YouTube Strategy How To Video 96

Audiense

DECEMBER 19, 2016

If you’re going to grow something, it’s potentially worth using the power of the aggregate, reaching out to smaller and more engaged communities rather than a large volume of people.”. Why pay thousands on market research focus groups when many of the answers are already out there for you to glean from open data sources online? “As

Trends 60

Trends Marketing Forums Microsoft 60

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Market research is as important to most companies as the payroll department.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122