Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? One way is through brand advocacy. Is brand advocacy right for you?

Brands 129

Brands ROI Authentication UGC 129

Oktopost

MARCH 7, 2022

Social monitoring is the act of collecting the data centered around your brand, company, and products. Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it. Sentiment Analysis. Social listening, however, is what puts that data into perspective.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight.

Social Media 75

Social Media Banking Brands Sentiment 75

Keyhole.co

MARCH 30, 2023

You’ll be surprised to know that 93% of users admit that online reviews have impacted their buying decision. Improved customer service: By using brand monitoring tools , companies can quickly respond to any negative comments or complaints that customers may have. From the left navigation panel, select Sentiment.

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sherrilynne Starkie

FEBRUARY 13, 2018

Companies often call a consultant in because social media is not working. Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. A consultant should create quick, authentic, compelling videos.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Oktopost

APRIL 9, 2024

At any given time, most of your best prospects aren’t in the market to buy what you’re selling. Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments.

B2B 62

B2B Marketing ROI Hubspot 62

Keyhole.co

NOVEMBER 17, 2023

The company also put out a public apology via its social media platforms and announced that it would be reviewing its policies and conducting racial sensitivity training for employees. How did the company do this? The company responded right away and made it their business to fix the issue for the passenger.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

APRIL 26, 2022

And with new data revealing that the majority of people expect CEOs to be the face of change at a company, strong executive communications are a must. Executive communications can benefit both of these elements, your comms strategy as a whole and can even boost employee morale and company visibility. Any recommendations?

Strategy 87

Strategy How To Training ROI 87

Sprout Social

SEPTEMBER 14, 2023

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

Strategy 124

Strategy Brands Content UGC 124

Oktopost

JULY 4, 2022

Note: Be sure to look for a social media platform that includes sentiment analysis. While this sounds simple, it creates an interesting ripple effect for the rest of the company. People buy from people – not brands. Authenticity is the key to making your employer brand work on social media.

B2B 131

B2B Social Media Management Metrics Social Media 131

Sprout Social

AUGUST 10, 2022

Analyze consumer sentiment and brand health. Analyze consumer sentiment and brand perception. Avoid fake followers with authenticity filters. Influencer marketplaces are ideal for brands looking to buy influencers or packaged services. Use these influencer marketplaces to buy creator services: 9. Key features.

Influencer 113

Influencer Tools Marketing Software 113

Hootsuite

MAY 15, 2023

Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees. In a centralized corporation, the company owns all locations (or branches) and there is one chain of command. In contrast, an individual or another company owns each franchise company location.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Keyhole.co

JUNE 19, 2023

They are more likely to buy from and stay with brands that communicate with them on an open channel. Authenticity and trust: UGC is perceived as more authentic and reliable than traditional marketing methods since it originates directly from users, not the companies trying to sell their products or services.

Social Media 52

Social Media UGC Content Loyalty 52

Twist Image

JULY 28, 2011

There was a lot of public discourse on the matter and my general sentiment can be summed up like this: if certain companies within an industry are doing something that requires government intervention to get them to stop, there's a problem. They figure if someone else can do their bidding, it will seem authentic and real.

Buy 100

Buy Blogger Authentication Sentiment 100

Sprout Social

FEBRUARY 27, 2023

But how do you create content around diversity that resonates and feels authentic? Steph Hermanson Strategic Services Consultant, Sprout Social Women’s History Month is especially important for women holding positions that simply wouldn’t have been possible even 60 years ago, such as CEO at legacy companies like Carol B.

Social Media 118

Social Media Team Groups Groups 118

Hootsuite

JANUARY 22, 2020

Without an active presence, your company may be forgotten, lose customers to competition—or worse, look neglectful. Here are some of the aspects you should keep in mind: Sentiment. Sentiment is a good place to start. The more positive the experience, they more likely people will be to buy from you and recommend your business.

Social Media 145

Social Media HootSuite Template Templates 145

Convince & Convert

OCTOBER 30, 2017

Do you want to improve brand sentiment? Company Name. Use a listening tool to understand the demographics of the people talking about your brand, what gets them excited (positive sentiment), and what subjects are a little touchy (negative sentiment), so you when you publish your own content, it’s relevant and well-received.

Brands 193

Brands Sentiment Influencer Survey 193

Sprout Social

JUNE 27, 2023

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. Think about it—if you want to buy a product or service, the first thing you do is look up reviews to see what other customers are saying about it.

Review 128

Review Brands How To Analysis 128

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Customers like responsive brands, and more than three quarters of consumers are more likely to buy from brands they follow on social media. Oktopost specializes in social media management for B2B companies.

Tools 116

Tools B2B Sentiment Notification 116

Buffer Social

JUNE 22, 2023

Embrace authenticity in your content No one can share your story like you. Authenticity is especially relevant when copycat content is ubiquitous. A recent example she shared was a LinkedIn post after being laid off from her job in tech sales due to company restructuring. This is what they're offering me.

Social Media 78

Social Media Authentication YouTube LinkedIn 78

Keyhole.co

JANUARY 20, 2024

Instead of feeling salesy, content feels more authentic and organic. If, for example, you want your customers to buy an.ai Using the dashboard, you can track branded hashtags that are relevant to your company, product, or specific marketing campaign. A Facebook group essentially becomes free advertising.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

AUGUST 19, 2021

Social commerce is the buying and selling of goods or services directly within a social media platform. Ecommerce broadly encompasses the process of buying and selling goods online. Once shoppers find the item they like, they can purchase directly on Instagram fuss-free which encourages shoppers to buy. What is social commerce?

Examples 133

Examples Tips Patterns Instagram 133

Social Media Strategies Summit

OCTOBER 14, 2021

Caleb previously worked in the private sector at Edelman and Bain & Company and was the lead digital strategist for President Obama’s political advocacy group, OFA. Creative: Authentic messaging and perfect timing count for nothing without the right creative. “If Authenticity has been a big focus for NASDAQ.

Authentication 222

Authentication Brands Team Issues 222

Sprout Social

JUNE 23, 2021

But what if I told you there was a way to both validate and refute innovative ideas without diluting what makes them unique and authentic? Let me give you an example: Years ago, I was the social lead at my agency working for a major Mexican beer brand with legacy, authentic ties to surf culture and the surfer community.

Social Media 95

Social Media Focus Group Aggregator Research 95

Hootsuite

JULY 6, 2022

’ It means buying and selling goods, products, or services over the internet. It involves buying and selling over social media. Instagram commerce refers to just the buying and selling over Instagram. Shopping tags direct customers to buy products instantly from your website or the Instagram app.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

FEBRUARY 2, 2023

In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. The findings help Figo reinforce the value of social at their company and pulse-check brand health. Keep your videos as authentic as possible.

Social Media 110

Social Media Insurance ROI Meme 110

Pixlee

SEPTEMBER 29, 2020

The digital era has brought about a significant shift in how successful companies promote themselves. With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. Attending company events, social gatherings, and demonstrations.

Engagement 90

Engagement How To Metrics Loyalty 90

Sprout Social

APRIL 7, 2020

The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March. The conversation sentiment in March hit a high of 50% positive. There was also a 67% negative sentiment in conversations about consumers buying in bulk. And more people began chiming in.

Brands 115

Brands Sentiment Conversation Hashtag 115

Oktopost

JUNE 26, 2023

But, with the right buy-in from the beginning, the right management tools to streamline social media advocacy and reduce risk, and plenty of creativity, employee advocacy on social media can yield an incredible return on an investment that doesn’t drain your team’s limited resources each week. But that’s what’s on paper. It doesn’t have to.

Social Media 62

Social Media How To Reputation Analytics 62

Hootsuite

MAY 18, 2023

For brand partnerships, consider companies that have similar values to yours, or products that are complementary. Be authentic Short-form video content is all about authenticity. This sentiment isn’t limited to a particular locale, language or culture. more likely to buy something if a sponsored video is humorous.

Video 112

Video HootSuite How To UGC 112

Sprout Social

OCTOBER 18, 2018

Giving your staff free reign over their social media presence puts your entire company at risk. Yet, while Pew Research Center suggests that 74% of adults are on social media, it also indicates that 73% of companies lack a social media policy. What is a company social media policy? It’s time to fix the gap. PR management.

Policies 111

Policies Social Media Guidelines Privacy 111

Social Media Strategies Summit

FEBRUARY 27, 2020

At the same time, social media users have begun to shun overly curated and filtered views of life in favor of more authentic, in-the-moment content, often in the form of quick and easily digestible video clips. Not only is video production expensive and time-consuming, but the lifespan of a social video has continued to shrink.

Trends 182

Trends Social Media Instagram Platform 182

Convince & Convert

JULY 27, 2017

For one thing, they represent an important indicator of consumer sentiment. Companies would be wise to pay attention to the nature of consumer-to-consumer conversations surrounding their brands—particularly how emojis are used in those conversations. Someone interested in travel isn’t necessarily interested in buying a new car.

Tips 119

Tips Marketing Press Release Influencer 119

Razor Social

MAY 15, 2019

A social media influencer is someone who has access to a relevant audience that you want to get access to and can persuade that audience to take action based on their authenticity and influence. Brands typically tie influencer events to a product launch or some important company milestone. What is a social media influencer?

Influencer 104

Influencer Social Media How To Campaign 104

Convince & Convert

JULY 27, 2017

For one thing, they represent an important indicator of consumer sentiment. Companies would be wise to pay attention to the nature of consumer-to-consumer conversations surrounding their brands—particularly how emojis are used in those conversations. Someone interested in travel isn’t necessarily interested in buying a new car.

Tips 60

Tips Marketing Press Release Influencer 60