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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too.

B2B 259
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Employee advocacy stats to secure C-level buy-in

Sprout Social

Securing C-suite buy-in is essential to getting any new project off the ground. Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. And employees want to post about their companies. Take IT software company Ivanti.

Buy 92
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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. Brands integrating social proof into their marketing campaigns boost legitimacy and authenticity in their products and services. They also seek reviews of your offerings and company from impartial sources.

comScore 299
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58% of Social Media Users Don’t Ever Plan on Buying Influencer-Promoted Products

The Realtime Report

Plan on Buying Influencer-Promoted Products. have not and never intend to buy products through influencer promo codes, according to a new survey report from Visual Objects, a visual guide to finding and hiring the best creative firms. Dulay recommends aiming for authenticity and relevance in sponsored social media content.

Buy 91
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New Social Media Advertising Strategies for 2023

Webbiquity SMM

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. The success of live video initiatives makes it clear that consumers want to see the faces behind their favorite companies.

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10 Examples of Brands Leading the Way with NFTs

Social Media Strategies Summit

And while most US citizens aren’t currently ready to buy one, about one in 14 non-owners — equivalent to more than 16 million people — say they’d be likely to purchase in the next year. Budweiser: Make NFTs Easy to Buy. So if you love Adidas but don’t find non-fungible tokens appealing, you still have a tangible reason to buy one.

Examples 179
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Tech Predictions for 2023

The Realtime Report

Expect to see a wave of innovations emerge from bear market conditions in 2023, as companies double down on building strong, scalable solutions, especially by leveraging AI and blockchain. We will also see a wave of M&A across finance and technology as legacy financial firms absorb crypto companies weakened by market conditions.