Hootsuite

JULY 12, 2022

Owly got a serious makeover, we dialed our photography style up to 10, and we’re embracing our role as your guide to social. And all that strategy got us thinking about the relationship between social and brand identity. That’s a good thing—and it’s entirely because of social media. hot dog combo.

Brands 114

Brands HootSuite Module Meme 114

Pixlee

OCTOBER 24, 2018

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. Define your brand mission statement. Identify personas.

Authentication 42

Authentication Brands CSR Hotels 42

Pam Moore

MARCH 8, 2018

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. The truth is your brand is all of these things and more. The Living, Breathing, Human Brand.

Brands 167

Brands Training Policies Template 167

Pam Moore

MARCH 31, 2017

Do you have social media problems? . Overwhelmed with constantly changing social networks and technology? Unclear what social networks to focus on? Master and stay updated on all of the top social networks, technology and industry changes that matter most to your business!

Training 165

Training Social Media Brands Small Business 165

Sprout Social

OCTOBER 5, 2021

Waves of corporations have responded by making pledges to uphold eco-friendly, socially responsible, antiracist business practices. Despite more frequent business pledges, consumers remain skeptical– 52% believe brands that take stances on societal issues are just trying to drive sales. Responsive brands breed trust.

Brands 111

Brands Marketing Apparel Issues 111

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Social media copywriting varies greatly by industry and brand. What niches or subcultures does our brand resonate with?

Social Media 128

Social Media Template Templates Skills 128

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network.

B2B 137

B2B Brands Marketing How To 137

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. If the comments are positive, then your brand has won some free publicity that will win you new customers.

Examples 59

Examples Brands Sentiment Reputation 59

Oktopost

OCTOBER 26, 2023

For financial services firms, establishing a robust and trustworthy brand image is pivotal for sustained success. Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%).

Reputation 125

Reputation B2B Guidelines Policies 125

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. We spoke to several social selling experts to understand what it means and its value to salespeople. Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks.

Tips 133

Tips Authentication LinkedIn Groups 133

Ignite Social Media

APRIL 2, 2020

billion app installations and over 500 million monthly users, placing it ahead of other social networks such as Twitter, Snapchat, and Pinterest. We did some research and found that there are approximately 38M 16-24-year-old’s in the US, which means 76% of all 16-24 year old’s in the US can be found on the platform.

Marketing 217

Marketing Authentication Trends Feed 217

Pam Moore

JANUARY 14, 2020

Personal branding can not be ignored in 2020. Even if you are not a marketer and never want to be one, you have a personal brand regardless if you have consciously designed it or thought about it or not. Your Personal Brand is Made of Perceptions. Your personal brand is made up of perceptions of which we can't actually control.

Brands 78

Brands Training Template Templates 78

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Brands Marketing Influencer 78

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding.

Training 167

Training Communities Social Media Real Estate 167

Oktopost

JANUARY 31, 2024

We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. Both strategies are methods of building relationships on social media through your employees, but their goals and results are different. What is Employee Advocacy?

B2B 62

B2B Metrics Comparison Education 62

Pam Moore

MAY 15, 2019

Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. There are also agencies who claim to help brands big and small build relationships with an influencer marketing program. billion dollar industry in 2019.

Influencer 109

Influencer Brands How To Marketing 109

Sprout Social

JULY 21, 2022

To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. From social networking to video sharing and social messaging, there’s something for everyone (and every business). Types of social media. Social networking. Social messaging.

Types 145

Types Social Media Microblogging Overview 145

Pam Moore

JUNE 16, 2017

You invest time and money each week creating content, posting social network updates, engaging with your community, updating and enhancing your digital and web properties. The return on investment in social media is simply not there. You did your research on the social networks. You have taken the classes.

Social Media 167

Social Media Diagrams Training Communities 167

Pam Moore

SEPTEMBER 23, 2016

Learning how to connect with your audience in an authentic and human way can help you stand out from the crowd, rise above the noise and build a relationship with your audience and customers that only you can do. Shorten the sales cycle because you establish trust and an authentic relationship faster? Brand Humanization in a Nutshell.

Data 60

Data Social Media Brands Authentication 60

Social Media Strategies Summit

FEBRUARY 27, 2020

Despite this compelling number, brands have been a bit slow to embrace video as a medium. Not only is video production expensive and time-consuming, but the lifespan of a social video has continued to shrink. According to data from Pew Research , messaging apps dominated social networks in 2019. Source: Pinterest.

Trends 182

Trends Social Media Instagram Platform 182

Oktopost

APRIL 14, 2023

Social media has become a vital channel for businesses to connect with their customers and promote their brand. As the social media landscape continues to evolve, so do the challenges faced by social media managers in terms of content creation and management.

Social Media Management 62

Social Media Management Social Media Tools B2B 62

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. 74% of users say the app inspired them to discover more about a product or brand. Learn more here. Fourteen hours. TikTok generated around $4.6

Examples 142

Examples Campaign Tips UGC 142

Social Media Strategies Summit

NOVEMBER 7, 2018

It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. And the decision for a brand to invest in a new social media platform is a big one.

Platform 271

Platform Social Media Influencer Trends 271

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Do your research by signing up for a personal TikTok account and lurking around to see who’s using the platform and how. Is there an opportunity for you to do something different with your brand voice or style? Is my audience on the platform?

Questions 104

Questions Banking Insurance HootSuite 104

Pam Moore

FEBRUARY 23, 2020

?. Brands are feeling the weight of competition in a digital world that never shuts off. Our agency, Marketing Nutz has been helping entrepreneurs to Fortune 10 brands embrace digital change for the past 10 years. Brands must find ways to consistently connect with customers and key audiences in authentic and human ways.

Strategy 78

Strategy Marketing Authentication Consultant 78

Oktopost

APRIL 28, 2024

What’s the difference between thought leadership on social media vs. a cold email with similar content? A social media presence builds trust, humanizes you, and establishes your credibility and authenticity. Why is social media for sales a must-have? In fact, 56% of sales reps use social media to find new prospects.

Social Media 69

Social Media Tools B2B Team 69

Pam Moore

JUNE 23, 2019

Prior to starting my own training and consulting agency, I spent 15+ years in corporate America working in startups to enterprise brands and focused mostly on enterprise technology, software, hardware and services. Do your research! Start researching your audience long before the day of the event. How do they use social media?

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

Prior to starting my own training and consulting agency, I spent 15+ years in corporate America working in startups to enterprise brands and focused mostly on enterprise technology, software, hardware and services. Do your research! Start researching your audience long before the day of the event. How do they use social media?

Eventful 90

Eventful Tips Training Authentication 90

Sprout Social

FEBRUARY 7, 2023

Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. Keep reading for statistics on employee brand advocacy that will grab the attention of multiple leaders across your C-suite. And your internal team can curate the articles directly in Sprout.

Buy 95

Buy Curation Statistics Survey 95

Hootsuite

NOVEMBER 28, 2022

There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care. They can boost your visibility by: Showing off your products on social media.

Social Media 122

Social Media UGC How To HootSuite 122

Pam Moore

OCTOBER 6, 2016

Thought leadership is important for any person and brand wanting to establish themselves as a leader in a particular industry, niche, specific topic, trade or practice. Thought leadership is beneficial for both brands and humans. Decades ago it would take brands years to establish thought leadership. You will reap what you sow.

Social Media 167

Social Media How To B2B Authentication 167

Pam Moore

JANUARY 28, 2020

Your audiences and customers need to feel the heartbeat of your brand in every touch. It takes 6-7 brand touches for someone to remember a brand. It is the heart of where the digital brand magic happens! The main character in your brand story is NOT YOU! You are not the main character of your brand story.

Brands 78

Brands Training Sample Samples 78

Absolute PA

JULY 20, 2011

I recently asked my friend, Karen Haller, an Applied Colour Psychology Specialist, why the ‘Big 3′ social networks: Twitter, Facebook and LinkedIn use blue in their branding. Had branding colour been a consideration way back when the social network giants were a germ of an idea, or was it pot luck?

Social Media 102

Social Media Brands Social Networking LinkedIn 102

Absolute PA

JULY 20, 2011

I recently asked my friend, Karen Haller, an Applied Colour Psychology Specialist, why the ‘Big 3′ social networks: Twitter, Facebook and LinkedIn use blue in their branding. Had branding colour been a consideration way back when the social network giants were a germ of an idea, or was it pot luck?

Social Media 102

Social Media Brands Social Networking LinkedIn 102

Pam Moore

DECEMBER 19, 2017

2018 is going to be more challenging than ever for brands wanting to tap into the power of 1.37 The key is that they must research and understand their audience and ultimately continuously learn and optimize how they can leverage Facebook to find, inspire, connect with and help grow the lives and businesses of their dream customers.

Facebook 166

Facebook Marketing Training Template 166

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. The current buzzword for this practice is “employee advocacy,” or even “social selling.” They have no agenda.

Strategy 145

Strategy Social Media Marketing Consultant 145

Pam Moore

JANUARY 28, 2019

Plus, trying to keep up with the rate of innovation happening on the top social networks is a job in itself. The only guarantee we have in the digital and social landscape of today is change! Social networks such as Facebook has substantial control over how brands communicate with their customers and audience.

Social Media 113

Social Media Marketing How To Template 113