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Six Reasons to Practice Social Media Authenticity

Spin Sucks

The popularization of social media has created two very different environments. On one hand, social media has produced a world of  vast connectivity. Social media has offered people unconfined opportunities to tap into conversations that were once hidden. Social media has offered more power in the form of selection, engagement, and response.

Authentic Storytelling in an Age of Mass Marketing

Spin Sucks

Research from Media Dynamics, Inc. recently sat down with Ted Rubin , the most followed CMO on Twitter and one of the ‘Top 20 Social Media Power Influencers’ in the world, in a brand-new podcast series filmed by my team at Ph.Creative. The post Authentic Storytelling in an Age of Mass Marketing appeared first on Spin Sucks. By Bryan Adams. Community Over Network.

Three Things Threatening Authenticity

Spin Sucks

Public relations practitioners strive to develop authentic relationships; we want genuine and sincere romance with our tiered audiences, and we get there with engagement. The word “authentic” itself begs for definition. It was used in a variety of ways by a variety of practitioners when I launched an effort awhile back to  define public relations on my blog. Enter automation.

Six Reasons to Practice Social Media Authenticity

Spin Sucks

The popularization of social media has created two very different environments. On one hand, social media has produced a world of  vast connectivity. Social media has offered people unconfined opportunities to tap into conversations that were once hidden. Social media has offered more power in the form of selection, engagement, and response.

Don’t Be Authentic: Real Social Media Marketing Advice

Spin Sucks

Be Authentic. chorus of advisors and consultants that have beaten the authentic drum in recent years. It only takes a brief look at the world around us to realize we really don’t want to see authentic in social media. Before you jump back on the authentic bandwagon, consider what a real authentic social media presence would reflect.

Social Media Updates: May

yMarketingMatters

After the slow month of April, May seems to be back on track with every other fast-paced, exciting month in the world of social media. Now you can save targeting templates, restart or archive completed campaigns, increase ad limits on your campaigns and apply new social actions on sponsored content. Have a verified badge to let know the Page is authentic. Facebook.

4 Free Social Media Spring Cleaning Tools

Firebelly

Spring has sprung and it’s time to clean up your social media channels! For Blogs: HubSpot’s Website Grader. Simply enter your blog URL, click ‘Get Your Answer’ and the HubSpot Website Grader will give your blog a grade on a scale from 1-100. BONUS: You can enter any blog URL—making it a great tool for competitive analysis too.

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Moms Who Use Twitter Are More Likely to Find Recommendations Authentic (Infographic)

SocialTimes Twitter

Are brands doing enough to target #MomsOnTwitter? A new infographic from  Twitter Ads  and Column Five revealed why these social media users are important. According to the infographic, moms look to social platforms to receive support from family and friends, to find quick answers and deals from brands and to receive product recommendations from bloggers.

5 Ways Your Social Media Posts Improve Your SEO

Convince & Convert

Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. Social signals are a helpful factor in making that determination because they represent independent assessments of a page’s content. Social media engagement essentially provides Google with external validation of a page’s value.  And that makes sense.

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How to Create Authentic, Fact-Based, Hype-Free PR

Spin Sucks

Strategic PR programs obviously benefit from the power of social media and instant communications to help build image and reputation. But if not approached with authenticity and supported with facts, organizations can suffer the electronic version of bands of angry villagers carrying torches, and storming the castle to right some wrong and kill the monster. What do you think?

5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

Have you ever thought about the quality of the human connections you make via social media? Marketers must use the data and social media insights to connect in a more human way. Success in business utilizing social media and digital marketing requires both art and science. easy ways to use data and social insights to humanize your brand. iTunes.

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25 Social Media Pet Peeves – How Many Are You Doing?

SocMed Sean

A while back, I asked a fairly straight-forward question on my Facebook page : What is your social media pet peeve? The value, here, is to help each of us understand what irritates other people in the realm of social media. 25 social media pet peeves.  Spam and/or Phishing – via Twitter, LinkedIn email or any social media channel.

5 Social Media Tactics that need to be Trashed

Socially Sorted

Every Year there are predictions about Social Media Tactics, strategies and platforms that will be hot in the following year.  . But let’s spare a thought for the bad, annoying social media practices that are becoming all too common. . In this post, I share 5 Social Media Practices that annoy the heck out of me. Chances Image by Shutterstock.

Ultimate Guide to Social Media Marketing

Sprout Social

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks. Quick Stats 1.65

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching? Can social media ROI really be measured?

How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills. Marketing Social Media hiring social media

20 Creative Ways to Use Social Media for Storytelling

Buffer Social

But can we actually tell a story on social media? Is it possible to narrate a story with social media posts that are supposed to be short and sweet? It turns out there are many ways to use social media for storytelling! In this post, I’d love to share  20 actionable ways to use social media for storytelling. . Ready to dive in? Twitter.

Social Media Trends, Prospects, and Challenges in India

Mindjumpers

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. India is a mobile first country where 41% of total mobile users are active on social media. And it remains the fastest growing market for social networks in the world.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

This blog post isn’t about what happened. This is important because there are critical lessons here for all of us using social media for business. For those of us who are heavy social media users, it was easy to see how this probably happened. Things move very quickly in the world of social media. Headline from CNN. Confused? Targeted apology.

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Drastically Improve your Social Media Success

Peg Fitzpatrick

Can you drastically improve your social media success with one tip? Social media success isn’t gained by posting the most memes or SnapChat stories. Users should be self-aware that positive self-presentation is an important motivation in using social media, so it is to be expected that many users would only post positive things about themselves.

How to Partner With Social Media Influencers for the Holidays

Convince & Convert

Bloggers and social media influencers are essentially making them up as they go. Here are three types of social media influencers, and how you can partner up with them this holiday season. Curate UGC from your customers or influencers on your website or social networks. Their authenticity is what led them to vlogger stardom in the first place.

6 Proven Strategies for Successfully Promoting Content Across Social Media

Buffer Social

You’ve crafted the perfect blog post : Well-researched, SEO optimized, contains the ideal keyword ratio with trustworthy outbound and internal links, and it even has a nifty infographic that you spent hours to create. Social media managers and marketers know that sometimes even the most epic material requires love and hard work when it comes to promoting content across social media.

How I Fail At Social Media

Jason Yormark

Nobody is perfect right?  I’m certainly not, and that is also the case as it pertains to my social media usage and strategies.  I’d like to think I get a few things right of course, but I’m not without my failures and what better way then to parade them out into the open for all to see right? So with that, I’ve come up with my list of social media failures.  I’ve based this list mainly on my blog and some of the areas I’ve failed to improve upon. Social MediaThose are the ones that jump out at me these days.

How to Create a Social Media Presence That Says Hire Me

Peg Fitzpatrick

Whether you’re looking for a job, trying to connect with potential clients, or managing a small business, social media can be the key to getting hired. Learn how to create a social media presence that says “hire me!” Be consistent with your social media presence. Look at your daily networking on social media as little mini interviews.

How to Foster a Cohesive Social Media Brand

Pamorama

Are you using social media marketing to extend your brand’s reach? Twitter and Facebook are the most prominent social networks, but others like Pinterest , Google+ , LinkedIn , YouTube , and Instagram are very valuable channels as well. When Reasons Brand Cohesion is Critical in Social Media Marketing 1. Steps to Creating a Cohesive Social Media Brand 1.

Being Real: Social Media Marketing’s Not-so-Secret Weapon

Waxing UnLyrical

“Want to succeed in social media? Be authentic.” But the thing is, despite the fact that social media, and the adoption thereof, has come a long way, understanding how to capture one’s essence and distill it online still seems to stick in the craw of some folk and, particularly, businesses. Want to use a blog to show us how great you are?

3 Social Media Tips for a Successful Holiday Season

Katie Lance

This time of year truly offers so many opportunities to reach your audience in a personal, authentic and meaningful way. Today I want to share 3 ways you can find success this holiday season using social media intentionally. also recommend setting aside time to create images for your social media posts. A few of my favorite tools for this are the WordSwag app and Canva.com.

7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

Long before Facebook, Twitter, LinkedIn, Instagram and even blogs, people have been buying from people. Yet, why do people still hide behind social media logos and contact forms? It seems they either don’t understand or are afraid to come out from behind the social media corporate wall and show their true human side. If not, you should. Know Your Audience!

How to Show the World the True Rock Star You Are: 3 Social Media Bragging Techniques

Techipedia: Tamar Weinberg

As a good friend of mine says, “If you don’t brag with specificity, authenticity and passion, no one will ever know what a true rock star you are.” ” Social media is an ideal platform to carve out a niche and own your territory. This chain reaction is social proof at its best. Social proof, in action! Selling yourself is hard. Translation?

How to Boost Your Social Media ROI with Influencer Marketing

Simply Measured

Brands flock to social media channels to build relationships with their audiences. In In addition to offering massive reach, social media is a cost-effective marketing channel. The Social Marketer’s Guide to Social Media ROI Download. Influencer marketing can help brands build trust, authenticity, and awareness. https://t.co/l9G8KXMSvS

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Association Social Media: ASCD

SocialFish

Meet Tina Byland, ASCD’s Social Media Specialist! 1. My role as social media specialist sits on the communications team here at ASCD. The communications team at ASCD is responsible for the association’s traditional and social media outreach, as well as our press room at our Annual Conference and Exhibit Show and the association’s Annual Report. 2.

Increase Your Chances of Getting the Business

Spin Sucks

The Edelman Trust Barometer Surprise Four Types of Blog Posts Proven to Generate Organic Traffic. Agencies Communication a business model for creating value authenticity budgeting business proposals CEOs CMOs create value getting the business innovative ideas investment media relations new business pitch pr value return on investment social media engagement

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

This blog post isn’t about what happened. This is important because there are critical lessons here for all of us using social media for business. For those of us who are heavy social media users, it was easy to see how this probably happened. Things move very quickly in the world of social media. Headline from CNN. Confused? Targeted apology.

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10 Personal Branding Secrets to Use for Social Media

Sprout Social

Do your social media profiles scream promotion, promotion, promotion? If so, you could be missing out on the true personal branding power that social media holds. At its best, social media will allow you and your business to be seen and heard as an expert in your field. Promotion is only a small aspect of a social media strategy. https://t.co/YTWvjT7SIK

7 Steps to Build a Pinterest for Business Plan to Ignite Sales and ROI

Pam Moore

If you answer yes to this question then you have landed on the right blog post today! Pinterest is an amazing platform that surpassed more than 10 million users faster than any stand alone social network in history. Pinterest is different than some social networks though in that it requires both art and science even more so. Steps to Prioritize Social Networks for Business.

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How to Build Thought Leadership Using Social Media Without Bragging About Yourself 24/7

Pam Moore

Social media and digital marketing present phenomenal ways for brands and people to establish thought leadership far better than traditional methods. With social media we have an opportunity to not only BE the media, but also we can use our reach to serve business organizations and the humans within them who we want to build relationships with. Click To Tweet.

B2B 11

The 10 Golden Rules Successful Social Media Managers Live By

Buffer Social

I was a bit nervous before writing this post because there are so many possible  golden rules for social media managers. From golden rules like setting proper  social media goals to truly understanding consumer behavior and implementing that into your marketing strategy, this post could have taken on a variety of shapes and forms. Let’s go! 1. Communicate. Share.

Why Komen Was Destined to Clash with Social Media

SocialFish

This is a guest post by Kami Watson Huyse, CEO of Zoetica Media  and editor of the Communications Overtones blog. The considerable political and media prowess of Planned Parenthood, and some past concerns with Komen sealed the deal. One is the concept of Founder’s Syndrome, which was outlined elegantly in this post by Nell Edgington on Social Velocity. Enjoy.

11 Essential Elements of an Effective Social Media Business Plan

Rebekah Radice

Are you using social media to market your business , but struggling to create momentum? Would you like to make sense of each social network, clearly defining where and how to spend your time online? While there’s no one-size fits all solution, you can succeed with an effective social media business plan in place. Why Create a Social Media Business Plan?

How to Maintain Your Brand’s Authentic Voice

Convince & Convert

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. “The blog has always been our anchor. All of our assets live on that blog.”