There is one thing that will make or break someone’s ability to be successful in social media. And oftentimes, these offenders have no idea they’re guilty of some of the worst turn-offs on the social web. So, who are these social miscreants? Divas are pretty easy to spot in social media circles. Although a little bragging every now and then never hurt, social media shouldn’t be used as megaphone for sharing all of your positive traits. Social media hoarders have a complete mental hang-up with giving away anything of value. MORE >>

One of the mantras of Social Media advocates (of which I’m one) is the flatenning effect. guess what it means is that you don’t need a business card – Social Media gives you a direct line. They demand special treatment, special slots, and special time so that they don’t have to mingle with what they might as well call the ‘proletariat attendees’ They are very specific over who they will and won’t spend time with even though they profess a belief in a “flat&# Social Media landscape. The Leading Question. MORE >>

Authenticity is one of those qualities that is not easily defined. It would be more accurate to state that authenticity is defined by different people in different ways – at least that has been my observation. For quite some time we have been talking about authenticity here on the social networks. And this week at the annual convention of the National Speakers Association it was frequently mentioned by several of the keynote speakers – all of whom happen to view authenticity in very different ways. 1 – Emotional Authenticity. MORE >>

Ask just about anyone who does a fair amount of thinking about social media how to connect with customers today , and the content will most likely turn to compelling content. So when Codrut Turcanu, internet marketing strategist , reached out to let me know he was putting together a collaborative e-book featuring a batch of marketers and pro-blogging experts --  and asked me to contribute my thoughts on content, social media, micromarketing and even book marketing -- I responded with (something like) "hella yeah". Codrut's free e-book, Authentic Connections 2.0 MORE >>

More Blog Promotion Tips. Over the last few weeks, I’ve heard similar  from Pushing Social Readers. Unfortunately, the latest social gold rush has attracted its fair share of con artists. Here are five types of social media con artists to watch for: #1: One-Trick Ponies. Remember that most social media challenges are solved with a blend of tactics from many disciplines including direct marketing, conversion optimization, content creation, and others. For example, half of my Business Blogging Expert Guide covers email marketing tactics. MORE >>