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Authentic Storytelling in an Age of Mass Marketing

Spin Sucks

Research from Media Dynamics, Inc. recently sat down with Ted Rubin , the most followed CMO on Twitter and one of the ‘Top 20 Social Media Power Influencers’ in the world, in a brand-new podcast series filmed by my team at Ph.Creative. The post Authentic Storytelling in an Age of Mass Marketing appeared first on Spin Sucks. By Bryan Adams. Community Over Network.

Six Reasons to Practice Social Media Authenticity

Spin Sucks

The popularization of social media has created two very different environments. On one hand, social media has produced a world of  vast connectivity. Social media has offered people unconfined opportunities to tap into conversations that were once hidden. Social media has offered more power in the form of selection, engagement, and response.

Three Things Threatening Authenticity

Spin Sucks

Public relations practitioners strive to develop authentic relationships; we want genuine and sincere romance with our tiered audiences, and we get there with engagement. The word “authentic” itself begs for definition. It was used in a variety of ways by a variety of practitioners when I launched an effort awhile back to  define public relations on my blog. Enter automation.

Six Reasons to Practice Social Media Authenticity

Spin Sucks

The popularization of social media has created two very different environments. On one hand, social media has produced a world of  vast connectivity. Social media has offered people unconfined opportunities to tap into conversations that were once hidden. Social media has offered more power in the form of selection, engagement, and response.

Social Media Updates: May

yMarketingMatters

After the slow month of April, May seems to be back on track with every other fast-paced, exciting month in the world of social media. Now you can save targeting templates, restart or archive completed campaigns, increase ad limits on your campaigns and apply new social actions on sponsored content. Have a verified badge to let know the Page is authentic. Facebook.

4 Free Social Media Spring Cleaning Tools

Firebelly

Spring has sprung and it’s time to clean up your social media channels! For Blogs: HubSpot’s Website Grader. Simply enter your blog URL, click ‘Get Your Answer’ and the HubSpot Website Grader will give your blog a grade on a scale from 1-100. BONUS: You can enter any blog URL—making it a great tool for competitive analysis too.

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How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Achieving measurable social media ROI is very similar to teens and sex. It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream.

Outsourcing Social Media Management

yMarketingMatters

This is a permission-based re-post of latest blog from colleague Tom Treanor , Founder and President of Right Mix Marketing Inc., whom I have long respected for his sound and pragmatic social media and marketing advice and expertise. Definitely worthwhile subscribing to Right Mix Marketing blog , and following him on Facebook and Twitter !  Thank You, Tom. Is that bad?

How to Create Authentic, Fact-Based, Hype-Free PR

Spin Sucks

Strategic PR programs obviously benefit from the power of social media and instant communications to help build image and reputation. But if not approached with authenticity and supported with facts, organizations can suffer the electronic version of bands of angry villagers carrying torches, and storming the castle to right some wrong and kill the monster. What do you think?

Drastically Improve your Social Media Success

Peg Fitzpatrick

Can you drastically improve your social media success with one tip? Social media success isn’t gained by posting the most memes or SnapChat stories. Users should be self-aware that positive self-presentation is an important motivation in using social media, so it is to be expected that many users would only post positive things about themselves.

25 Social Media Pet Peeves – How Many Are You Doing?

SocMed Sean

A while back, I asked a fairly straight-forward question on my Facebook page : What is your social media pet peeve? The value, here, is to help each of us understand what irritates other people in the realm of social media. 25 social media pet peeves.  Spam and/or Phishing – via Twitter, LinkedIn email or any social media channel.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching? Can social media ROI really be measured?

6 Proven Strategies for Successfully Promoting Content Across Social Media

Buffer Social

You’ve crafted the perfect blog post : Well-researched, SEO optimized, contains the ideal keyword ratio with trustworthy outbound and internal links, and it even has a nifty infographic that you spent hours to create. Social media managers and marketers know that sometimes even the most epic material requires love and hard work when it comes to promoting content across social media.

Social Media Trends, Prospects, and Challenges in India

Mindjumpers

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. India is a mobile first country where 41% of total mobile users are active on social media. And it remains the fastest growing market for social networks in the world.

How to Partner With Social Media Influencers for the Holidays

Convince & Convert

Bloggers and social media influencers are essentially making them up as they go. Here are three types of social media influencers, and how you can partner up with them this holiday season. Curate UGC from your customers or influencers on your website or social networks. Their authenticity is what led them to vlogger stardom in the first place.

10 Personal Branding Secrets to Use for Social Media

Sprout Social

Do your social media profiles scream promotion, promotion, promotion? If so, you could be missing out on the true personal branding power that social media holds. At its best, social media will allow you and your business to be seen and heard as an expert in your field. Promotion is only a small aspect of a social media strategy. https://t.co/YTWvjT7SIK

Social Solute: 4 Brands on Social Media to Admire This Year

Ignite Social Media

While we know there is much more to come in the next half of 2016, we want to take a moment to salute brands who are doing a killer job so far on social media. Not only is the company’s entire feed aesthetically pleasing and wanderlust-inducing, but it follows many channel-specific social best practices. Was it an effective use of social? Airbnb. Disney Pixar. Red Bull.

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How to Create a Social Media Presence That Says Hire Me

Peg Fitzpatrick

Whether you’re looking for a job, trying to connect with potential clients, or managing a small business, social media can be the key to getting hired. Learn how to create a social media presence that says “hire me!” Be consistent with your social media presence. Look at your daily networking on social media as little mini interviews.

Increase Your Chances of Getting the Business

Spin Sucks

The Edelman Trust Barometer Surprise Four Types of Blog Posts Proven to Generate Organic Traffic. Agencies Communication a business model for creating value authenticity budgeting business proposals CEOs CMOs create value getting the business innovative ideas investment media relations new business pitch pr value return on investment social media engagement

Association Social Media: ASCD

SocialFish

Meet Tina Byland, ASCD’s Social Media Specialist! 1. My role as social media specialist sits on the communications team here at ASCD. The communications team at ASCD is responsible for the association’s traditional and social media outreach, as well as our press room at our Annual Conference and Exhibit Show and the association’s Annual Report. 2.

How to Foster a Cohesive Social Media Brand

Pamorama

Are you using social media marketing to extend your brand’s reach? Twitter and Facebook are the most prominent social networks, but others like Pinterest , Google+ , LinkedIn , YouTube , and Instagram are very valuable channels as well. When Reasons Brand Cohesion is Critical in Social Media Marketing 1. Steps to Creating a Cohesive Social Media Brand 1.

How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills. Marketing Social Media hiring social media

How to Maintain Your Brand’s Authentic Voice

Convince & Convert

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. “The blog has always been our anchor. All of our assets live on that blog.”

Blogging and Privacy: How to Blog Authentically Without Losing Your Voice

ProBlogger

Laura Tremaine’s blog is called Hollywood Housewife because she is just that – married to a movie producer and living in LA. She is a gifted writer with an interesting story to tell, and I have no doubt you’ll take away lots to think about if you’ve ever been concerned about laying out your life on the internet in blog form. _. Blog Beginnings. General

The 10 Golden Rules Successful Social Media Managers Live By

Buffer Social

I was a bit nervous before writing this post because there are so many possible  golden rules for social media managers. From golden rules like setting proper  social media goals to truly understanding consumer behavior and implementing that into your marketing strategy, this post could have taken on a variety of shapes and forms. Let’s go! 1. Communicate. Share.

Why Komen Was Destined to Clash with Social Media

SocialFish

This is a guest post by Kami Watson Huyse, CEO of Zoetica Media  and editor of the Communications Overtones blog. The considerable political and media prowess of Planned Parenthood, and some past concerns with Komen sealed the deal. One is the concept of Founder’s Syndrome, which was outlined elegantly in this post by Nell Edgington on Social Velocity. Enjoy.

How I Fail At Social Media

Jason Yormark

Nobody is perfect right?  I’m certainly not, and that is also the case as it pertains to my social media usage and strategies.  I’d like to think I get a few things right of course, but I’m not without my failures and what better way then to parade them out into the open for all to see right? So with that, I’ve come up with my list of social media failures.  I’ve based this list mainly on my blog and some of the areas I’ve failed to improve upon. Social MediaThose are the ones that jump out at me these days.

How to Show the World the True Rock Star You Are: 3 Social Media Bragging Techniques

Techipedia: Tamar Weinberg

As a good friend of mine says, “If you don’t brag with specificity, authenticity and passion, no one will ever know what a true rock star you are.” ” Social media is an ideal platform to carve out a niche and own your territory. This chain reaction is social proof at its best. Social proof, in action! Selling yourself is hard. Translation?

11 Essential Elements of an Effective Social Media Business Plan

Rebekah Radice

Are you using social media to market your business , but struggling to create momentum? Would you like to make sense of each social network, clearly defining where and how to spend your time online? While there’s no one-size fits all solution, you can succeed with an effective social media business plan in place. Why Create a Social Media Business Plan?

How to Build Out Your Social Media Content From Scratch

Sprout Social

Having social profiles with no social media content is like visiting an empty warehouse. Empty social profiles look worse to potential customers than not having them at all. How do you begin to build your social media content from scratch? Sprout Social is here to help you figure it out. Now that you have your goals, you are ready to create content for your social media profiles. What Social Media Content You Should Post. First you need to know the types of social media content that you have to work with.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

This blog post isn’t about what happened. This is important because there are critical lessons here for all of us using social media for business. For those of us who are heavy social media users, it was easy to see how this probably happened. Things move very quickly in the world of social media. Headline from CNN. Confused? Targeted apology.

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7 Advanced Social Media Marketing Strategies

Kikolani

Social media gives businesses large and small an unprecedented opportunity to build community around their business. Learn to leverage these tools to maximum effect with these 7 advanced social media marketing strategies. Just as your business operates around a focused, defined mission, so too must your social media marketing revolve around a centralized SMM philosophy.

7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now

Buffer Social

This principle of variety definitely applies to social media content: It’s easier to surprise and delight your followers when you’re not always serving up the same things. By continually introducing new content types into your social media lineup, you’ll keep your audience members on their toes and engaged. Social Media MarketingVenngage.

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6 Smart Social Media Lessons for Small Business from a Car Dealer

Socially Sorted

Do you want to learn some instantly actionable, smart social media lessons for small business? In this post, I share some super simple strategies that a car dealer in Portland is using to drive engagement and traffic on social media. Smart Social Media Lessons for Small Business from Kuni Lexus of Portland. 1  Be Human and Be Yourself. It’s about YOU.

Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

good brand architecture and strategy will enable you to better share your brand story in an authentic way. If you answer yes, then you have landed on the right blog post and podcast episode today! Foundational Elements to Build Your Digital & Social Brand in 2016. Brand Humanization: Social Media Authenticity vs Transparency  (episode 16). iTunes.

Social Media Changing The Face Of Public Relations

Firebelly

We, as PR professionals, continue to pride ourselves on credibility, relationships and authenticity. I have always loved infographics. Even though they are a relatively new concept, I love the creativity that goes into organizing and designing them. I am also thrilled by how they relay information in a quick and visual way. So, check out this graphic, and feel free to give your insights.

When Silence Is Golden On Social Media

Firebelly

Many brands have had to learn the hard way that during a national disaster or tragedy, it is often best to step away from social media. In a recent interview, Cole said he uses his personal social media accounts in such a manner because, in his eyes, he is “creating intelligent, thoughtful dialogue on important social issues.”. But at what price?