Waxing UnLyrical

FEBRUARY 19, 2014

If an employer owns any hardware (like computers and mobile devices) or software (like an interoffice messaging or voicemail application) or the network you access the Internet through, it can monitor their employees’ use, including personal files and communications that pass through that system.

Social Media 240

Social Media Privacy Training Policies 240

Pam Moore

JUNE 26, 2020

Do you know how to connect with your audience authentically and emotionally? Buyer Persona Worksheet (editable templates for b2b and b2c). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Do you know how you can inspire, empower and delight them? Supporting Resources. SoundCloud.

eBook 78

eBook Template Templates B2B 78

agora pulse

DECEMBER 23, 2020

This book takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. This must-read offers a roadmap for gaining an authentic following, creating content that resonates, and building a viable brand.

Skills 195

Skills Social Media Marketing Influencer 195

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Pam Moore

JUNE 2, 2017

20+ years experience in B2B and B2c in varied industries across enterprise technology (hardware, software and services), beauty, education, risk management, real estate, manufacturing, ecommerce, franchising, hospitality and loads more. Better connect with your audience in a human, authentic way. Build community to create a movement.

Training 167

Training Communities Social Media Real Estate 167

agora pulse

JANUARY 3, 2020

80% of Twitter users access the platform on a mobile device. 93% of Twitter video views are on a mobile device. 75% of B2B businesses market their products and services on Twitter. ” Nationwide donated toys and gifts to a local charity resulting in organic content, which was then authentically retweeted.

Twitter 129

Twitter Tips Influencer Hashtag 129

Sprout Social

APRIL 9, 2020

Different industries have different challenges, and this week we’re sharing examples of how brands in the B2B, B2C, non-profit and higher education spaces have used social to keep their customers and audiences aware, supported and engaged as we all ride this out together. What you can learn: Be authentic and transparent about who you are.

Resources 136

Resources Communities Instagram Overview 136

Pixlee

JUNE 13, 2017

A brand’s customers are often its best marketers, and smartphones and social media have only made them more sophisticated and prevalent. Pixlee allows brands to market using authentic customer photos in their marketing. Product Manager, Product Designer, Engineering: Most PMs or designers fall into a bucket of “B2B or B2C.”

B2B 44

B2B Team Mobile Authentication 44

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Employees can carry your company’s message with an authentic voice, which makes them a trustworthy source. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Oktopost

JUNE 22, 2021

It’s no secret that a flooded email inbox comes with the territory of being a B2B marketer. Between social media messaging, video conferencing apps, and workplace communication tools such as Slack, B2B marketers have no shortage of tools to streamline effective communication. The B2B Email Marketing Advantages.

B2B 113

B2B Marketing Newsletter ROI 113

yMarketingMatters

NOVEMBER 9, 2017

She opened up about authentic and organic PR. Chieh is founder and CEO of @BoxedWholesale and spoke on how he built a B2C business in his garage to a nationally scaled business fulfilling both B2B & B2C. Marketing Publicity Hacks – Shark Tank, Oprah and Everything In Between. Becca Brown @thesolemates .

Conference 124

Conference Price Compete SMS 124

The Realtime Report

SEPTEMBER 19, 2022

I often find, both for myself and other women venturing into technology, that in order to develop professionally, we must separate from our authenticity. I discovered that calling after spending a decade working in various B2B and B2C technology communications roles, with a mix of agency, consulting, and corporate responsibilities.

Startup 20

Startup Industry Compete B2B 20

Rebekah Radice

APRIL 13, 2015

42 million unique mobile visitors each month. Are you looking to make B2B connections or B2C? Plus, it adds a layer of authenticity to your business. Just look at the most recent LinkedIn stats: 347 million members in over 200 countries and territories. Average time a user spends on LinkedIn is 17 minutes.

Social Media 130

Social Media Strategy How To Real Estate 130

Pam Moore

AUGUST 7, 2018

We work in both B2B and B2c and have found the challenges though different are often the same. Our agency works with brands across the globe, from startups to large enterprise brands. We consult, train and I speak internationally on the subjects of social media, digital marketing and transformation, branding and much more.

Social Media 149

Social Media Training Startup Social Networking 149

Convince & Convert

FEBRUARY 11, 2010

As mobile browsers become more powerful, Google and its partners decided to do things their own way. I believe the mobile Web will eventually win, and that apps are here as a transitionary measure until we can sort out browsers that are good enough to emulate the Web experience on mobile.”

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

APRIL 25, 2016

The dealer principal did such a credible and authentic job of covering these points, it inspired many in the audience to want to learn more and resulted in the webinar sponsor collecting over 180 leads and closing 30 new deals, with over $400,000 in annual incremental revenue. It’s perfectly fine to be enthusiastic, but don’t sell.

Engagement 60

Engagement Case Study Tips Discount 60

Pam Moore

AUGUST 17, 2020

How to engage in human ways by sharing relevant content and ensuring an authentic presentation of yourself and your brand. How to quickly optimize your LinkedIn profile and maximize the use of key LinkedIn features and content optimization. Tips to be a people connector and build a network of power players.

LinkedIn 78

LinkedIn Tips Brands Training 78

Pam Moore

SEPTEMBER 9, 2020

Action: Grab our Buyer Persona Worksheet Template Pack (editable templates for B2B and B2C). If you are not targeting the right customer, anything you do with marketing is all for not and a waste of time and money. Consistently create CONTENT to attract, inspire and convert lookers to buyers! .

Conversation 78

Conversation Template Templates Marketing 78

Pam Moore

AUGUST 7, 2018

We work in both B2B and B2c and have found the challenges though different are often the same. Our agency works with brands across the globe, from startups to large enterprise brands. We consult, train and I speak internationally on the subjects of social media, digital marketing and transformation, branding and much more.

Social Media 60

Social Media Training Startup Social Networking 60

Social Media Strategies Summit

FEBRUARY 21, 2019

You can buy followers but you can’t buy authentic engagement, especially about a business with a long tail such as a catalog of over 80,000 titles. Any company, whether B2C or B2B, cannot go wrong cultivating a group of authentically passionate advocates. Make sure your campaign is mobile-enabled.

Influencer 100

Influencer Authentication Guidelines Communities 100

Convince & Convert

JUNE 24, 2010

Authenticity You can’t lie in infomercials. link] Yaz Maziar Jay aptly speaks to importance of authenticity: 3 Ways Infomercials Can Inspire Your Social Media [link] (via @jaybaer) [link] Seth Etter RT @r_d_freeman: love this post by @jaybaer. Authenticity and customer testimonials build loyalty and advocacy.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Hootsuite

JUNE 27, 2022

Because TikTok is wildly embracing things that aren’t traditionally or mainstream cool—so long as it comes across as authentic. Authenticity rules on TikTok. Authenticity is just good business: 56% of users and 67% of creators feel closer to brands they see on TikTok—particularly when they publish human, unpolished content.

B2B 97

B2B Trends Authentication Film 97

Techipedia: Tamar Weinberg

AUGUST 2, 2011

The less authentic option (I’m not recommending it, just letting you know that the option exists) is to use Amazon’s Mechanical Turk to pay people to create activity within your contest. Jay Berkowitz is is the owner and founder of B2B marketing company TenGoldenRules.com. Jay Berkowitz.

Tools 277

Tools Tips Marketing Social Media 277

Likeable

AUGUST 20, 2019

The people are authentic. TAKEAWAY: If your series centers around people, give them the spotlight and interject as little as possible for a truly authentic outcome. Is it technically B2B content if it still looks and sounds fun and interesting? TAKEAWAY: Position the brand as the facilitator of the action, not the centerpiece.

Video 73

Video Brands B2B Authentication 73

Convince & Convert

MAY 25, 2010

I first heard you on Marketing Profs — very impressed with your authentic teaching style. I first heard you on Marketing Profs — very impressed with your authentic teaching style. This is a very helpful post — I am passing along to my leadership team. Sandi McCann Jay — this is great. All rights reserved.

Marketing 123

Marketing Social CRM Conference Social Media 123

Hootsuite

DECEMBER 10, 2019

TikTok’s authenticity reflects the new social media trend to shift away from glossy, staged content. Experiment with fun, authentic video on Instagram Stories , where you can reach a larger and more diverse audience. It offers brands a way to deliver authentic video content to a more relevant audience.

Trends 145

Trends Social Media CPA Sports 145

Convince & Convert

APRIL 13, 2010

Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? I also learned the lesson and critical importance of being authentic and transparent. That experience made me explore different industries, which lead me to B2B PR.

Social Media 112

Social Media Strategy Influencer Education 112

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS. B2B Social Media Example: GE MarkNet by Social Media B2B. Social Media Strategy and Best Practices. by Social Media Today.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Sprout Social

DECEMBER 20, 2023

Discover authentic and impactful creators to partner with, and use Tagger to manage your relationships, contracts, campaigns and more in one centralized platform. Oktopost Oktopost touts itself as a tool best suited for B2B companies looking for a full social engagement suite. Source: Buffer) 4.

HootSuite 109

HootSuite Brands Price Collaboration 109

Buffer Social

JANUARY 10, 2019

Which is great news for brands and B2B businesses because it means that content doesn’t need to be overwhelmingly funny or inspirational. However, this number is expected to grow significantly in 2019 as people turn to authentic sources of information. Of those users, 70 percent use LinkedIn only.

Research 111

Research Content Facebook Curation 111

Webbiquity SMM

FEBRUARY 7, 2011

In the inimitable words of Ian Lurie, “When discussing social media marketing, lots of folks, including me, say things like ‘be authentic’ and wave our hands around. How to Use Social Media for B2B Marketing by Inc. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog.

Social Media 198

Social Media Tools Tips ROI 198

ProBlogger

MARCH 15, 2016

According to a survey of 1000 people by UK internet security firm SecurEnvoy, two-thirds of people are afflicted by “ nomophobia ” – the mortal fear of having no mobile phone. The trend: Internet access via mobile has overtaken PCs. One of the biggest developments is the cry for authenticity. Mobilise . Get Appy .

Social Media 34

Social Media comScore Small Business Mobile 34

Convince & Convert

SEPTEMBER 8, 2010

Authenticity is Important When MySpace was growing rapidly, the Web was a different place. Mobile is Critical MySpace was slow to adopt mobile technology, and the lack of MySpace in your pocket was part of what killed them. Further, mobile users actually spend more time on Facebook, not less. But back to MySpace.

MySpace 136

MySpace Facebook Social CRM Consultant 136

agora pulse

OCTOBER 1, 2019

In addition to having all of your promotional content, have a few genuine, authentic-feeling holiday messages. People are ready to buy now, both in B2B and B2C industries, and that means that their engagement on your profiles could hold a lot of weight. If you’re worried about not keeping up, download the Agorapulse mobile app.

Social Media 135

Social Media Small Business How To Campaign 135

agora pulse

OCTOBER 1, 2019

In addition to having all of your promotional content, have a few genuine, authentic-feeling holiday messages. People are ready to buy now, both in B2B and B2C industries, and that means that their engagement on your profiles could hold a lot of weight. If you’re worried about not keeping up, download the Agorapulse mobile app.

Social Media 135

Social Media Small Business How To Campaign 135

Convince & Convert

DECEMBER 7, 2011

” And indeed, we wore authentic (imported from Japan) kimonos throughout the session. The fourth stage in kimono-opening is a familiar one to many B2B marketers: producing content and putting it behind a lead form. Thankfully, the room was devoid of glass staircases and stiff breezes. Give Me Your Number.

Content 135

Content Marketing Consultant Study 135

Kikolani

NOVEMBER 29, 2010

Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more. Her blog, She Geeks , covers education, mobile, social media, web, and technology. Her blog, A Digital Girl , covers social strategy, Twitter, technology, mobile, and more.

Blogger 168

Blogger SEO Consultant WordPress 168