Social Media Strategies Summit

FEBRUARY 18, 2021

Features like shoppable posts and swipe up to buy make it easier for brands to direct traffic from social media directly to their product pages. Now, consumers don’t even need to leave the platform entirely but can buy directly from social media. You can simply look at a social media post and click on the product you like to buy it.

Trends 193

Trends Social Media Authentication Instagram 193

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). Once they recognize you, they are more likely to trust your brand, engage with your content, and buy your products and/or services.

Brands 159

Brands Airlines Hashtag Influencer 159

Oktopost

DECEMBER 22, 2019

Customers like responsive brands, and more than three quarters of consumers are more likely to buy from brands they follow on social media. When you listen to your customer base, you can engage in ways that feel authentic instead of forced, increasing acquisitions and gaining valuable insights along the way. Brand 24. .

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

SEPTEMBER 30, 2022

They use the insights gained from social listening to authentically connect and build relationships through social conversations that matter most to their audience. Now, social media makes it easy to specifically target the kind of people most likely to buy from you. Create authentic relationships with prospects.

Tips 133

Tips Authentication LinkedIn Groups 133

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. TAKEAWAY : Amplify the voices of your employees within their professional communities to more authentically promote your brands. #3 3 Best Buy Shows They Have Heart.

Class 100

Class LinkedIn Brands Microsoft 100

Social Media Strategies Summit

AUGUST 26, 2022

Statista’s research discovered that as many as 79% of B2B and 77% of B2C marketers use content to maximize their reach. According to Content Marketing Institute, 80% of marketers consider content distribution an effective way to enhance brand recognition. Source: chanty.com. Boost Customer Loyalty and Lifetime Value.

Loyalty 204

Loyalty Software Publishing SEO 204

Sprout Social

JANUARY 12, 2022

rating or review is most valuable to someone researching a brand for the first time or buying a new product. Make a meaningful impact on customers through authenticity. That’s because social comments are unfiltered and authentic. This is especially important for B2B brands. See how that works? 1000% recommend.

Conversation 137

Conversation Review Marketing How To 137

Hootsuite

JULY 13, 2023

And then maybe one day, buy one of these sick mugs? You can share your amazing pitch with a hyper-segmented audience — ideally, the people most likely to buy from you. But if you’re a B2B brand, on the other hand, LinkedIn is going to be a far better fit. The users here are middle managers and decision-makers. Another example?

Social Media 98

Social Media HootSuite Analytics Newsletter 98

Pam Moore

JUNE 2, 2017

Step 2: Enroll / buy your virtual seat and you will be inside the academy and community within minutes! Difficulty obtaining funding, budget or stakeholder buy-in? Better connect with your audience in a human, authentic way. Step 1: Check out the information page and video here. Still need more information?

Training 167

Training Communities Social Media Real Estate 167

Hootsuite

MAY 30, 2023

To get your name out there and build a local reputation. Almost half (47%) of consumers say timely responses to their questions will sway them to buy from one brand over another. But the more you show the types of work you do, your atmosphere, and values, the more of a reputation you’ll earn for being a firm people want to be part of.

Social Media 79

Social Media HootSuite Template Templates 79

Sprout Social

JUNE 22, 2021

Forty-seven percent of consumers say they’ll buy from brands that respond to customer questions in a timely manner over a competitor. While LinkedIn is often associated with B2B marketing, there’s plenty of reasons why brands should consider developing their LinkedIn strategy. Key Stats: 756 million members worldwide.

Platform 119

Platform Social Media Tumblr Reddit 119

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Reputation Management. Reputation Management. 5 Extreme Tactics for Removing a Reputation Attack from Google’s Index (Trackur): I like Andy Beal’s extreme tactics post: find a real violation and get them kicked out of Google. A Practical Guide to Online Reputation Management (Target Internet): What’s ORM?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Employees can carry your company’s message with an authentic voice, which makes them a trustworthy source. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Oktopost

JUNE 2, 2021

Here you will find a summary of our last webinar, “From the Experts: Pave the Way with Authenticity” with Hana Jacover, Director, Demand Generation at MadKudu. Communicate Authenticity Through Content & Personal Interactions. Let’s level set: authenticity starts from within.

Authentication 62

Authentication B2B Organization Team 62

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 114

B2B Research Sentiment Marketing 114

Oktopost

APRIL 4, 2023

A strong social media presence shouldn’t feel manufactured but, when the business’s reputation is at stake in front of an audience of millions, it needs to be carefully manufactured, right? Well, authenticity is a key factor. How should it look? Easy, natural, organic – in a word: charismatic. It’s important to be realistic, however.

Social Media 118

Social Media Marketing B2B Banking 118

Rebekah Radice

APRIL 30, 2017

Disclaimer: Some of the links in this post are affiliate links which means that if you decide to buy, I will earn a commission. Credibility: build a reputation within in your industry? This is the number one content marketing choice for most B2B and B2C businesses. BONUS: Want to start your blog today? Content That Educates.

Domain Name 144

Domain Name How To WordPress Meme 144

Oktopost

AUGUST 9, 2020

B2B marketers harness this power by asking employees to promote their organization on social media. But building an engaging and authentic social presence is a lot of work. 75% of B2B buyers are influenced in their purchase decisions by what they see on LinkedIn, Twitter and Facebook. Almost a full-time job. Higher revenue.

Hashtag 131

Hashtag B2B Policies Authentication 131

Convince & Convert

JUNE 24, 2010

Authenticity You can’t lie in infomercials. link] Yaz Maziar Jay aptly speaks to importance of authenticity: 3 Ways Infomercials Can Inspire Your Social Media [link] (via @jaybaer) [link] Seth Etter RT @r_d_freeman: love this post by @jaybaer. Authenticity and customer testimonials build loyalty and advocacy.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

SEPTEMBER 7, 2010

Scott is entertaining and authentic – I’m looking forward to reading this one. Heading over to buy it… Guest I really don’t want to be one of those people that trashes an author online but the thing I have never understood about Scott is the claims he makes all over the web. All rights reserved.

Review 115

Review Social Media Social CRM Consultant 115

Rebekah Radice

APRIL 30, 2017

Disclaimer: Some of the links in this post are affiliate links which means that if you decide to buy, I will earn a commission. Credibility: build a reputation within in your industry? This is the number one content marketing choice for most B2B and B2C businesses. BONUS: Want to start your blog today? Content That Educates.

Domain Name 60

Domain Name How To WordPress Meme 60

Kikolani

NOVEMBER 29, 2010

Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more. Her blog, Digital Shenanigans , covers online reputation management, paid search, social media, and more. Follow her @fionnd on Twitter. Gabriella Sannino. Jolie O’Dell.

Blogger 168

Blogger SEO Consultant WordPress 168

Oktopost

MARCH 16, 2022

In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Powered by natural language processing (NLP) and machine learning, gathering authentic customer sentiment has never been so important. It takes 20 years to build a reputation and five minutes to ruin it.

Sentiment 109

Sentiment Analysis Social Media How To 109

Convince & Convert

FEBRUARY 11, 2010

Give me a scenario for web apps that competes with the profit motive of developing for the app store AND is a one stop, one authentication, one click purchase for the end consumer. In December, that meant $175 million in revenue to developers. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 114

Social Media Strategy Apple iPhone 114

Oktopost

JUNE 13, 2023

Combine a strong content publishing strategy with other strategies like B2B influencer marketing and employee advocacy on social media, and your brand will be able to make an impact among a wider array of audiences – many of which will represent high-scoring leads (more on that below) for your sales team. What is social selling?

Social Media 75

Social Media Engagement Platform B2B 75

Convince & Convert

FEBRUARY 15, 2010

Social Media is Email Without the Database Because social communication feels more authentic and timely in most cases, email marketers must fully embrace testing, personalization and optimization to boost relevancy for recipients. Because the real advantage email has over social is data. All rights reserved.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. We are all students in a writing program that emphasizes authenticity and voice, not marketing tactics. Social Media is Inexpensive False. Social Media is Fast False.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

MAY 25, 2010

I first heard you on Marketing Profs — very impressed with your authentic teaching style. I first heard you on Marketing Profs — very impressed with your authentic teaching style. I bought a dozen pair, found shoes-vip website selling shoes best, where I can buy cheap Nike Shox Shoes , and is still original.

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

APRIL 15, 2010

But here, you make me realize that it's actually my intentions and authenticity behind the content that matters. But here, you make me realize that it's actually my intentions and authenticity behind the content that matters. Now I must dig a bit and clarify what those intentions truly are. Thanks for the homework~!

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

APRIL 13, 2010

I also learned the lesson and critical importance of being authentic and transparent. I also learned the lesson and critical importance of being authentic and transparent. That experience made me explore different industries, which lead me to B2B PR. That experience made me explore different industries, which lead me to B2B PR.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

MAY 11, 2010

You can survey your customers, although that’s not always the best approach because the questions are not fresh in their minds – they’ve already made their buying decision. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

JULY 21, 2010

For practicality, it would seem that if something shouldn't be shared, place an authentication mechanism prevent access to unauthorized users, watermark images and don't provide the easy means to easily share content (like a FB share button, for instance) and keep an IP attorney on retainer. All rights reserved.

Social Media 155

Social Media Policies Consultant Social CRM 155

Techipedia: Tamar Weinberg

APRIL 28, 2010

So, Facebook, when are you going to have a Business Center that regularly communicates with owners of small businesses or larger businesses who don’t place ad buys on your network? So while we manage many pages, we don’t buy FB advertising for all of them, some clients do it through their media buying agency.

Facebook 277

Facebook Issues MySpace Privacy 277

Convince & Convert

APRIL 1, 2010

Talk about an ad that’s chock full of truth and authenticity. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 120

Social Media Content Analysis Sports 120

Techipedia: Tamar Weinberg

APRIL 14, 2010

Abuse is bound to happen in any area that lends itself to marketing potential – should we drop it just because it’s being flooded by newbies that scream buy from me? I should be authentic instead. Of the other hand, our listeners are spoiled – they demand more and more in exchange for their attention.

Social Media 267

Social Media SEO Blogger Communities 267

Convince & Convert

AUGUST 26, 2010

or engaged in brand reputation management, often on a weekly basis. After initial sign-up, just click a button, pick a date range and the report shows up on your desktop as an Excel file (or even CSV for the authentic nerds). The standard charts and graphs are entirely useful.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

SEPTEMBER 8, 2010

Authenticity is Important When MySpace was growing rapidly, the Web was a different place. finally shut down Geocities last year, a decade after buying it for $3.5 link] robertwheatley I think you landed on the most important item in the laundry list when you hit Rupert and the buy-out. is now out of the business entirely.

MySpace 137

MySpace Facebook Social CRM Consultant 137