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5 ways to create better buyer personas with social media data

Sprout Social

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. And their social media game is tight.

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When Does Social Media Really Work?

Direct Marketing Observations

The beauty of social media isn’t in the online connections. No the beauty of social media is in it’s potential. Recently in the Wall Street Journal, there was an article titled , Why Successful Branding Still Happens Offline. It’s not about the numbers, never has been.

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How to write an engaging social media bio for your brand

Sprout Social

In a nutshell, your social media bio is your brand’s most basic elevator pitch—a snapshot of what you do, who you are and how you meet customers’ needs. While he died before the turn of the 20th century (so the timing’s a little off), he could have easily been describing the perfect social media bio. Grow your audience.

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How To Create Your Very Own Facebook Avatar

Tweaklibrary

Facebook, which is the most famous social media platform and is known for rolling out interesting features for its users regularly, has once again proved its efficiency and capability of holding its users. Facebook has finally rolled out one its best features called Facebook Avatar. Once on the Avatars page click on Next.

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39 Instagram story ideas to boost engagement for your brand

Sprout Social

— Sprout Social (@SproutSocial) October 19, 2022. In this article, we’ll give you 39 engaging Instagram Story ideas to help spark more content ideas, without burning yourself out in the process. Share your blog or article content. This also goes for sharing news about your company from other websites and media outlets.

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How Social Media and Smartphones Breed a Petri Dish of Negativity

Convince & Convert

It’s happening at McDonald’s, too, despite their major commitment to real-time customer service via social media (listen to the Social Pros interview with their social media head Rick Wion for details). If nothing else, social media and always-on Internet access has made us all passive aggressive.

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What brands and BTS can teach you about partnerships and social media marketing

Unmetric

A few days back, our social media manager chose Mattel, a US-based toy manufacturing company, as the Brand Star of the day for their tweet on BTS-based dolls. Over 5K interactions at the time of writing this article. UnmetricBrandStars are identified using Unmetric Analyze, an AI-powered social media intelligence platform.