Direct Marketing Observations

MAY 26, 2010

I haven’t done a post on stuff I’ve saved lately, and I love when others share links, articles and sites with me, so here’s a few that I’ve accumulated. I’ve been writing and talking a lot about Facebook and children and parents lately, and the site Togetherville is at least a step in some direction.

Sites 148

Sites Social Media GPS Construction 148

Direct Marketing Observations

AUGUST 26, 2010

What I had in mind was just coming up with an article on theme with your blog and sending it to you for your approval. I got this email today: Hello, My name is , and I write for the (Insert the name of something not even close to what I do) blog at. Would you be interested in receiving a guest post submission from me?

Strategy 179

Strategy SEO Marketing 179

Direct Marketing Observations

MAY 14, 2010

I’m compiling an exhaustive list of blog posts and articles related to Facebook, children, and privacy and how it impacts all of us. This is where my head is at right now. I’m listening to the pushback from Facebook users and parents who are concerned about Privacy. Stay tuned for the wiki.

Wiki 214

Wiki Facebook Privacy Forums 214

Direct Marketing Observations

FEBRUARY 15, 2012

In the New York Times recently there was an article titled, My Dinner With Clay Shirky, and What I Learned About Friendship which I highly recommend. The piece was essentially about an authors dinner experience with noted writer, speaker, and internet ethnographer Clay Shirky.

Hosting 181

Hosting Organization Groups Groups 181

Direct Marketing Observations

MAY 13, 2011

This morning I was reading an article by David Rogers about whether it was time to shut down your website and go social instead. Recently I was asked by a school administrator whether Facebook should be used as the platform for communication with another school in another part of the world.

Social Media 180

Social Media YouTube Data Platform 180

Direct Marketing Observations

JUNE 2, 2011

I was reading an article on MSNBC recently about Groupon and the tag line to the piece was the following: “When everything’s social, nothing is.&#. Which gave me pause to think. What happens when you have so many options to do something or buy something or say something or share something in social?

Social Media 244

Social Media MySpace Social Networking Mobile 244

Direct Marketing Observations

JUNE 14, 2011

Additionally, creating an editorial calendar for when you are going to blog and what your topics will be and what the content might be is a lot different than paying someone to load you up with bland, link baited light on content,articles to fill your blog with.

Aggregator 143

Aggregator Comparison Discount Curation 143

Direct Marketing Observations

FEBRUARY 18, 2011

Rather than quote the whole article from Guy Kawasaki , read about Guy’s experience at a Justin Bieber concert and the machine behind his persona. Lady Gaga sells video sunglasses for Polaroid, headphones for Beats by Dre, phones for VirginMobile, and a host of items and services via product placement in her videos.

Social Media 168

Social Media Influencer Sports Buy 168

Direct Marketing Observations

NOVEMBER 18, 2011

Recently I was reading in the Harvard Business Review about the relationships you need to get right and the last paragraph in the article really struck a chord with me and it is this: We repeatedly heard CEOs and top managers say that they wouldn’t be where they are without strong sponsors and loyal protégés.

Review 170

Review Skills Resources Questions 170

Direct Marketing Observations

JULY 2, 2010

In a recent article in Adage the answer may be yes but below the surface there is an easier explanation. The conversational divide… I have a couple of quick questions: Does social media allow customers to get their issues resolved quicker than if they were to use traditional means?

Social Media 159

Social Media Nielsen Company Issues 159

Direct Marketing Observations

DECEMBER 3, 2010

One of the things that I do throughout the year though is, I stockpile sites, blog posts, articles, tools and things that just catch my eye-Oh yea that’s called social bookmarking isn’t it? 30) and lastly one of my favorite articles from 2010, Branding and the ‘Me’ Economy from the New York Times.

Sites 235

Sites Social Media Tools Storify 235

Direct Marketing Observations

AUGUST 2, 2010

I was reading an article in The New York Times Sunday Magazine titled, “I Tweet, Therefore I am&# in which the author Peggy Orenstein ruminates. Have you ever thought about who sees your tweets? I often do. How much, was I shaping my Twitter feed, and how much was Twitter shaping me?

Questions 189

Questions Twitter Construction Patterns 189

Direct Marketing Observations

FEBRUARY 18, 2010

Even more so, check this article about Google and Aardvark. 3) If I were you, I’d keep my eye on Google and their plays in the social space, they are looming larger and larger. What do you think Buzz is? 4) We talk about the need for social media rules, guidelines and policies.

Sites 138

Sites Policies Guidelines URL 138

Direct Marketing Observations

OCTOBER 19, 2010

As you can see, the person who just sits in front of a computer screen and or just writes blog posts and articles is going to need a whole lot more under the hood should they happen to get in front of a client. 10) The hindsight to know what doesn’t work anymore even if it affects what you are proposing and the honesty to admit it.

Skills 170

Skills Social Media Company Posterous 170

Direct Marketing Observations

MARCH 9, 2010

It’s allowed me to present at conferences , write articles in magazines and speak on the radio and create projects that connect some very dynamic people together. They still like me in the morning. 9) Social media has allowed me to contribute to one book and create a rough draft for another.

Social Media 196

Social Media Meeting Social Networking Conference 196

Direct Marketing Observations

MARCH 5, 2010

It shows up in search in the form of great websites, sweet artwork, graphics, compelling, link juicy blog posts, articles, white papers, e-books, comments, mentions, profiles and bookmarks that you created all on behalf of the client. Simply put, your good work will and still resonates long after you have departed.

Social Media 131

Social Media Reputation Social Networking SEO 131

Direct Marketing Observations

FEBRUARY 11, 2010

Given that search results can return articles and blog posts that rank high on the how to’s of social media and social media marketing, I think it’s important to trust one’s peers and their associated networks. Lastly, I will say this.

Social Media 174

Social Media Conference Policies Social Networking 174

Direct Marketing Observations

FEBRUARY 9, 2010

Wikipedia posted its three millionth article. The iPhone became the first mobile phone to be used more for data than for voice. The Internet became the second most popular news medium behind television. Meanwhile, US newsroom employment fell to a 25-year low and magazine newsstand sales dropped 63% from of their 2001 peaks.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Direct Marketing Observations

JANUARY 31, 2024

I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that. If there was ever a direct call to action for all that we do in social media, particularly social media marketing in the biotech space, then that would be it.

Industry 146

Industry Social Media Biotechnology Marketing 146

Direct Marketing Observations

SEPTEMBER 8, 2011

2) It’s funny, but I was talking to someone the other day about the difference between communities and social media, and lo and behold I came across this article, Is social networking community building? Here are 10 of my most recent favorites. See what you think. Well, refer to your animal nouns website!

Community building 202

Community building ROI Cost Analytics 202

Direct Marketing Observations

JANUARY 8, 2013

Contrary to what this article says , the death watch of the desktop officially begins. In 2013 everyone realizes that they must measure their digital and social efforts but that still doesn’t solve the problem. Prepare for the birth of the Social Data Analyst Marketer. Can anything that any of us predict, really happen in 12 months?

Apple 222

Apple Data Google Issues 222

Direct Marketing Observations

MARCH 12, 2010

10) There are so many great sound bites in this article in the New York Times about branding and the “me&# economy. Watch this one year walk/beard grow time lapse and smile when it’s done. 9) This little site/tool certainly has potential. Convert PSD’s to WordPress with Divine, though I have yet to play around with it.

Sites 182

Sites Social CRM Social Media Proposal 182

Direct Marketing Observations

JANUARY 18, 2010

On January 8th Mark Zuckerberg the founder and CEO of Facebook made the following comment: If he were to create Facebook again today, user information would by default be public, not private… Here is the full blown article as found on ReadWriteWeb: Facebook’s Zuckerberg Says The Age of Privacy is Over.

Privacy 162

Privacy Social Networking Cost Facebook 162