TikTok from Creator Fund to Creativity Program: what to expect
Sprout Social
DECEMBER 7, 2023
The concept of being a “creator” totally dominates TikTok and TikTok marketing. In November 2023 TikTok announced the Creator Fund would be replaced by the Creativity Program in some key markets. Capitalizing on the popularity of influencers The explosion of TikTok influencer marketing is well-documented.
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