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Meta Shuts Down Facebook Podcasts

Jon Loomer

After a mere 10-month test, Meta is shutting down Facebook Podcasts ( according to Bloomberg ). I have a podcast ( The Pubcast with Jon Loomer ) and I’ve been testing Facebook Podcasts since October. Explaining Facebook Podcasts. Know that this wasn’t unique content that podcasters created for Facebook.

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Addressing the Reactions to the Shutdown of Facebook Podcasts

Jon Loomer

A post that I wrote on LinkedIn about Meta pulling the plug on Facebook Podcasts was picked up by LinkedIn News. I’m guessing that many or most of the comments I was getting were from people who don’t typically follow me and weren’t particularly informed on what the Facebook Podcasting feature was in the first place.

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Test: Can You Promote a Facebook Podcast with Ads?

Jon Loomer

Last week, I showed you how to connect your podcast to your Facebook page so that you could publish all new episodes to your followers (among other benefits). Can you promote these episodes — or your show — with Facebook ads? I’m only using placements from the Facebook platform. Tests are fun.

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How to Create an App Activity Custom Audience for Facebook Ads Targeting

Jon Loomer

There are numerous ways that you can run Facebook ads to reach those who have engaged with your business or assets. In order to take advantage of these audiences, you’ll first need to register your app with Facebook. In order to take advantage of these audiences, you’ll first need to register your app with Facebook.

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Audience Targeting Options Facebook Needs in the Age of Less Tracking

Jon Loomer

Browser settings and Apple’s iOS 14.5 update are making the Facebook pixel less dependable for the purposes of tracking conversions and creating audiences for ad targeting. Activity that occurs entirely within the Facebook app, for example, can still be tracked and turned into audiences used for targeting. Facebook Page.

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Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

Apple doesn’t play on Facebook or Twitter. So it lets the Apple legions do all the heavy lifting. Apple don’t coordinate this, to my knowledge. For years this was a huge benefit for Apple. And recently Apple has been striking out. The iPad was going to save publishing and advertising.

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What Chrome’s Elimination of Third-Party Cookies Means for Meta Advertisers

Jon Loomer

Google’s Tracking Protection and third-party cookie phaseout Google’s replacement What Apple and Safari have already done How this impacts Meta advertisers What you should do Remaining questions What Are Cookies? These cookies are important for advertisers and publishers, after all. There is a section for Cookie Usage.