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Auseh Britt on Navigating the Return of Events

Oktopost

Auseh Britt, VP Growth Marketing of Terminus takes the hot seat today. Listen to the podcast: For more thought leadership on growth marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders?

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Apple Debuts iBeacon Location Technology in U.S. Stores

The Realtime Report

Apple’s iBeacon technology is looking to accomplish both, and after a successful run with the MLB’s ‘At the Ballpark’ mobile app at Citifield , Apple has now installed the location technology into its own retail stores. Last Friday, the technology debuted in 254 Apple stores in the U.S.

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What Chrome’s Elimination of Third-Party Cookies Means for Meta Advertisers

Jon Loomer

Google’s Tracking Protection and third-party cookie phaseout Google’s replacement What Apple and Safari have already done How this impacts Meta advertisers What you should do Remaining questions What Are Cookies? This is something that Apple has been doing, in one form or another, since at least 2017.

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Meta Announces Big Changes to Website Conversion Campaigns

Jon Loomer

In short, Aggregated Event Measurement is Meta’s protocol for reporting web and app events from people who opted out of tracking from iOS 14.5 No Need to Prioritize 8 Conversion Events Previously, advertisers needed to configure and prioritize eight website conversion events that could be used for Aggregated Event Measurement.

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Copying Apple

Twist Image

Some will make the argument that Apple is loosing a little bit of its luster. While I am an Apple consumer (and a fairly recent one), I'm hopeful that you won't misconstrued this blog post as someone who is a biased and loyal customer trying to defend a brand (Apple Fanboi!). Their stores do look and feel like an Apple store.

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Facebook Ads and the Impact of iOS 14

Jon Loomer

In order to receive any app conversion data, Facebook is adopting Apple’s SKAdnetwork API. This will impact marketers promoting an iOS app, typically for installs and in-app conversions. That’s when Aggregated Event Measurement comes into play. An 8-event limit for optimization will be applied globally.

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Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

But when these events occur, they show the power of social media when harnessed by the people. Apple doesn’t play on Facebook or Twitter. So it lets the Apple legions do all the heavy lifting. Apple don’t coordinate this, to my knowledge. For years this was a huge benefit for Apple. They flopped.