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Apple Grants Temporary Waiver of its 30% Fee on Funds Raised Through Facebook's New Paid Events Option

Social Media Today

Facebook and Apple have reached an agreement that will enable event organizers to take 100% of the money they raise through paid Facebook events.

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Facebook Looks to Add Pressure to Apple and Further Emphasize Concerns Around App Store Policies

Social Media Today

Facebook says that Apple recently rejected its proposal to add a notification in its app about Apple taking a 30% cut of funds raised by live events.

Apple 217
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Apple Event Fails To Ignite Apple Stock

Forbes Social Media

With CEO Tim Cook himself showing off the new products you might expect Apple investors to show some appreciation.

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Auseh Britt on Navigating the Return of Events

Oktopost

Listen to the podcast: For more thought leadership on growth marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows. Auseh Britt, VP Growth Marketing of Terminus takes the hot seat today.

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Facebook Delays Taking a Cut on Paid Events and Fan Subscriptions till 2023, Criticizes Apple's Fees

Social Media Today

Facebook CEO Mark Zuckerberg has announced that Facebook won't take any fees from paid events or fan subscriptions till 2023.

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Meta Ads for Podcasts

Jon Loomer

You can run ads to Apple Podcasts or Spotify, but the tracking is a black hole. You can create custom events based on button clicks when they click a button to your podcast, but then you again lose tracking. You can create custom events based on button clicks when they click a button to your podcast, but then you again lose tracking.

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What Chrome’s Elimination of Third-Party Cookies Means for Meta Advertisers

Jon Loomer

Google’s Tracking Protection and third-party cookie phaseout Google’s replacement What Apple and Safari have already done How this impacts Meta advertisers What you should do Remaining questions What Are Cookies? This is something that Apple has been doing, in one form or another, since at least 2017.