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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Let’s envision this scenario: a user has a support issue about an Apple product. Apple has no such protocol in place, and at this point, there is no engagement. I’m going to stop there, though.

Apple 154
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BrightEdge Awarded Patent for Operationalizing SEO

Bill Hartzer

The patent, #8,135,706, is titled “Operationalizing Search Engine Optimization,” and grants BrightEdge the ability to use its unique method for measuring share of voice in search engine rankings. BrightEdge , a company that provides enterprise SEO, has been awarded its first patent issued by the United States Patent Office.

SEO 98
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Blogging: Social Media is Not Only About Social Media Sites

Techipedia: Tamar Weinberg

Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. This is a huge challenge for someone who wants to sell their product using social media. Excellent point.

Sites 101
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Every Social Network is Different: Here's What You Need to Know

Techipedia: Tamar Weinberg

If you use Twitter regularly, you’d see that it wins as a social news site that provides instantaneous news — at least of that caliber. As Chris Garrett explains in his post, if you follow numerous feed bots, you can get the news all the time. The right news will hit the front page of Digg quickly.

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13 Reasons Why I Am an Obsessive Compulsive Facebook User Â?

Techipedia: Tamar Weinberg

The Apple Students Group is a great way for Apple to market its own products, and over the summer, it offered free songs through iTunes. If students aren’t looking to pay to connect to their friends (it would defeat the allure of coming to the site), the site needs to pay for itself in some other way.

Facebook 111
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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

Once online, it caught the attention of executives at Apple who flew him into California to make it a commercial reality. Would you have known that it was created by an 18-year-old student in his spare time? Nick Haley created the video at home for fun and uploaded it to YouTube.

Video 236
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Advice for a New Internet Marketer (or How to Spot Internet.

Techipedia: Tamar Weinberg

Anyone who knows a good search engine optimization expert knows that keyword stuffing is not an approved tactic. A search engine optimization expert is usually focused on changing URL structure, optimizing title tags, and making code tweaks to a website to make sure the search engines find the site and the pages contained therein.

Marketing 240