Techipedia: Tamar Weinberg

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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Let’s envision this scenario: a user has a support issue about an Apple product. Apple has no such protocol in place, and at this point, there is no engagement. I’m going to stop there, though. No acknowledgment.

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Think Like Zuck: 5 Secrets of Success of Facebook’s CEO Mark Zuckerberg

Techipedia: Tamar Weinberg

I discuss the answers to this question in more detail in my book “ Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg ”, but in this post I wanted to share some quick insights around the five key elements of success. Walter was named among 25 Women Who Rock Social Media in 2012.

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A Mobile Marketing Strategy That Helps First, Sells Second

Techipedia: Tamar Weinberg

Apple, of course, started this trend with the introduction of the first iPhone, but distilling entire companies down to a collection of utilities is now pervasive, and that is where the vast majority of technology and marketing development is headed. This is the “appification” of brand value.

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How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

Everyone from Apple to Starbucks leverages online communities to impact their businesses. He just launched the book on online communities, Capturing Community: How to Build, Manage and Market Your Online Community. [ Before you doubt the power of the support community, take a quick look at some of today’s most successful brands.

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How to Build the Perfect Facebook Fan Page, 2011 Edition

Techipedia: Tamar Weinberg

Avoid Flash , as it’s not supported by Apple devices.). Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Does it utilize technology that will work on all modern browsers and platforms? Like this post?

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

Once online, it caught the attention of executives at Apple who flew him into California to make it a commercial reality. Would you have known that it was created by an 18-year-old student in his spare time? Nick Haley created the video at home for fun and uploaded it to YouTube.

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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

Comcast did it early, and Frank Eliason today (who, by the way, is featured in the book I wrote) is really the role model for excellent customer service using online technologies. Many people think that if they involve themselves once, they’re essentially sucked in forever. It’s almost like having a conscience. Kudos to you!