Keyhole.co

MAY 25, 2022

And if you know how to analyze your social media, you can unearth this data. For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. In fact, marketers use social data for various purposes. What is Social Media Analytics?

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

JANUARY 24, 2024

Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends. According to the survey, companies are focused on the following influencer-brand partnerships: giveaways, product collaborations and influencer-led advertisements.

Influencer 99

Influencer Brands Collaboration Authentication 99

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. If your brand isn’t poised to capitalize on the growing networks, those consumers are most likely going to discover your competitors first.

Statistics 145

Statistics Social Media Marketing Survey 145

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. This report shares real-world insight and understanding of a dynamic industry where new networks emerge, old networks evolve , and the user base continues to rise at rapid rates.

Marketing 159

Marketing Software ROI Comparison 159

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. What is review analysis?

Review 125

Review Brands How To Analysis 125

Sprout Social

JUNE 26, 2023

They enable you to develop a compelling customer experience strategy to serve customers better, provide personalized offerings and build meaningful relationships. Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs.

Sentiment 101

Sentiment Analysis Patterns Price 101

Buffer Social

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. How will you be incorporating LinkedIn into your social media strategy in 2024? We don’t have to look far for top creator money-making strategies. What else is corroborating this prediction?

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

MAY 18, 2022

At its most basic level, social selling comes down to leveraging social platforms to find the right leads and build important relationships. By building your own social selling strategy your sales team can be a step ahead of the competition. After email, two more social networks are used by 43% of respondents.

Metrics 136

Metrics B2B Software Social Media 136

Buffer Social

JULY 23, 2019

They say bigger is better … but in the case of influencer strategy , we think the opposite could be true. If you’re keen to dip your toe into influencer marketing or if you’re just interested in a strategy shakeup, then we think you’ll find a lot to love in this post! Take this stat from the Trust Baromter survey.

Influencer 75

Influencer Strategy Marketing Survey 75

yMarketingMatters

JANUARY 10, 2014

Bottom line: Social and digital marketing have to be integrated and looked upon with a holistic view. Here are my best tips for your increased success this year: Strategy and Plan. Having a social media and marketing strategy and plan is crucial to your success in 2014. Blogging helps your social media efforts.

Social Media 277

Social Media Tips Marketing Mobile 277

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. Content is a vital component of every digital marketing strategy. Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales. Guest post by Brandon Brown.

B2B 217

B2B Brands LinkedIn Influencer 217

Sprout Social

MAY 9, 2023

Audience segmentation and personalization AI marketing can drive your omnichannel business strategies based on market segmentation, aligning your campaigns with customers who are most likely to buy your product or offering. This enables you to maneuver your strategy accordingly or adjust your benchmarks, so you maintain a competitive edge.

Sentiment 129

Sentiment Marketing Analysis Loyalty 129

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. This report shares real-world insight and understanding of a dynamic industry where new networks emerge, old networks evolve , and the user base continues to rise at rapid rates.

Marketing 105

Marketing Software ROI Analytics 105

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is a brand experience strategy? What is brand experience?

Brands 110

Brands Sentiment How To Analysis 110

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 Image credit: The CMO Survey. The CMO Survey ).

Social Media 100

Social Media Marketing Survey Metrics 100

Waxing UnLyrical

MAY 2, 2013

Google Analytics. Once your site has been around for a while, it pays to check your analytics package (whether Google or other). This is more powerful if you’ve registered your site with Google Webmaster Tools such that you get search phrases and average rank right in Google Analytics. Customer Care Team. Google search.

Adwords 278

Adwords SEO Compete Analytics 278

Techipedia: Tamar Weinberg

APRIL 7, 2014

A new survey shows that the internet is edging out doctors as people’s primary source of information on clinical trials. Further surveys have shown that 80% of these e-patients would be interested in participating in a clinical trial. Google Analytics. Custom Social Media Reports for Google Analytics.

Research 194

Research Pharmaceuticals Social Media Tools 194

Sprout Social

FEBRUARY 6, 2023

Top features social media apps have in common Analytics and reporting All the major apps offer analytics that inform how well your content performed as well as demographic information about your audience. Use the analytics feature to tailor your social media marketing strategy and prove ROI.

Features 98

Features Social Media Curation Geotagging 98

Hootsuite

MAY 20, 2020

According to the latest EY Global Information Security Survey , 59% of organizations had a “material or significant incident” in the past 12 months. If you are on social (and who isn’t?), you need to protect yourself against common social media security threats. They got in through a third-party analytics app. Here’s how.

Social Media 144

Social Media Tools Tips Policies 144

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Buffer Social

MARCH 27, 2018

These strategies help me uncover the types of social media content that our audience loves to engage with and share. Use your analytics. One of the best ways to find out what your audience likes (or what works for you) is to use your analytics. In your business account, tap on the analytics icon on your profile.

Content 110

Content How To Overview Analytics 110

Hootsuite

APRIL 17, 2024

While analytics for Threads are non-existent right now, use your brand’s other social media platforms as a baseline: who follows you on Twitter/X or on Instagram? Taking advantage of this format is a low-stakes (and classic) move you can use on any social media platform. Start your free trial today.

HootSuite 88

HootSuite Feed Feedly Instagram 88

Hootsuite

DECEMBER 20, 2019

adults use the social network. Facebook is the most popular social network among seniors. Seniors may be Facebook’s smallest age group in the United States, but they flock to Facebook in larger number than other social sites. Facebook is the most popular social network in rural areas. Seven in 10 U.S.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Convince & Convert

APRIL 19, 2017

These numbers speak loudly about the way social networks are pushing company pages towards a pay-to-play model. Looking at the facts, I understood that B2B marketers need to rethink their social media strategy. Simply being on social media and posting content is no longer enough.

B2B 111

B2B Social Media Organization Study 111

Sprout Social

FEBRUARY 16, 2022

In 2020, 74% of US adults said they had used YouTube, beating out all other social networks. Read on to learn more about the algorithm and how to up your YouTube marketing strategy. Moreover, the company used surveys to collect information on what users enjoyed and preferred. The next highest usage was Facebook at 68%.

YouTube 119

YouTube Notification Video Trends 119

Keyhole.co

MARCH 9, 2023

Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard. Pro: Keyhole has an attractive, real-time analytics and mentions dashboard that can easily be exported to client-ready PDFs. You can view all Keyhole pricing plans here.

Tools 84

Tools Sentiment Hubspot Price 84

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

The Marketing Blog

MARCH 2, 2010

02 am Facebook vs Twitter (A Comparison) Jump to Comments With over 40,000 tweets per minute and new-user registration growth rate of 1500%, you would expect Twitter to give a close fight to the social networking giant Facebook. Equally interesting is the result of a similar survey conducted on Pickfu.com.

Comparison 222

Comparison Twitter Web 2.0 Facebook 222

The Way of the Web

JULY 22, 2010

Web Strategy Wikinomics Rankings ← Social networks don’t make students dumb Summer iPadwatch → Users dissatisfied with social networks – are you surprised? The question is whether anyone is surprised: a) That social networks can lead to dissatisfaction?

Social Networking 32

Social Networking MySpace Survey Wikipedia 32

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Hootsuite

MARCH 2, 2022

use social for “finding products to purchase.”. An even larger number of social users turn to social networks to research brands: 43.5%. Young women aged 16 to 24 are especially likely to use social for brand research. Smaller social networks are an increasingly important way to fill your funnel.

Retail 104

Retail Social Media Brands Tips 104

Social Media Strategies Summit

NOVEMBER 18, 2022

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Sprout Social

JULY 6, 2022

Many brands use Twitter as part of their customer care strategy , as an alternative to calling customer support. This is particularly important for the platform as brands continue to build trust between their customers and proactively improve customer experience through social listening as well. Hospitality social media resources.

Twitter 101

Twitter Tourism Travel Education 101

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Note that the survey population was 12 and up, including a representative portion of seniors). 42% learn about products and services via Twitter.

Social Media 160

Social Media Statistics Strategy Research 160

Firebelly

FEBRUARY 4, 2010

Social networking sites (SNS). The survey also showed that teens are significantly less likely that Gen Y and adults to use Twitter. Blogging by teens (ages 12-17) has been cut in half - from 28 percent in 2006 to 14 percent in 2009. Where did they go?

Facebook 103

Facebook MySpace Paid Search Survey 103

Adam Cohen

JULY 12, 2010

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Wouldn’t you want to leverage that insight to avoid a misdirection in using social media? Will there be future demand for products? kevinertell Great post, Adam.

Research 265

Research Social Media Marketing Retail 265