Sprout Social

FEBRUARY 19, 2024

By combining AI tasks like machine learning (ML) and natural language processing (NLP) with traditional rules-based automation, intelligent automation systems handle complex AI analytics to improve decision-making and workflows. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Strategy 104

Strategy Sentiment Patterns Marketing 104

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

OCTOBER 19, 2023

Not surprisingly, according to a Q2 2023 Sprout Pulse Survey of 255 social marketers, 71% are already integrating AI and automation tools into their workflow, and 82% of them report positive results. Social media measurement Social performance analytics have become a critical part of a brand’s overall strategy.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Keyhole.co

MARCH 9, 2023

Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

MAY 25, 2022

Hence, understanding what social media analytics are, how to interpret them, and how to use them to increase traffic and sales is just as important as implementing any social media strategy. In this post, we’ll shed light on how to comprehend social media analytics and use the data to scale your business and rise above the competition.

Analytics 52

Analytics Social Media ROI Metrics 52

Keyhole.co

JANUARY 16, 2024

With the aid of social media analytics tools , collecting this data is now a breeze. Enhanced brand reputation Monitoring and addressing mentions can help improve your brand reputation. Competitor benchmarking Benchmark your brand’s performance and reputation against competitors to find areas of improvement.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Sprout Social

APRIL 12, 2022

Web analytics tools like Google Analytics and Twitter Analytics are common PR aids, along with SEO platforms like Moz and Ahrefs. Gauge positive and negative sentiment from audiences. Across agencies, brands and nonprofits, 60% of those surveyed said the term public relations will need to be redefined.

Statistics 107

Statistics Skills Analytics Press Release 107

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy.

Marketing 130

Marketing How To Sample Samples 130

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. What is review analysis?

Review 127

Review Brands How To Analysis 127

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. So how can we get to know our audience without bothering them with surveys, phone calls, or emails? We’re here to share tips and best practices we’ve discovered along the way.

Social Media 62

Social Media B2B Sentiment How To 62

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

MAY 24, 2022

Plus, in-network brand survey tools provide timely insights on how people are responding to your awareness efforts. The goal of earned media is to ensure sentiment around your brand is positive. You can monitor this holistically using a sentiment analysis tool or you can break it down by source. Sentiment data.

Sentiment 97

Sentiment Metrics Hashtag Review 97

Sprout Social

FEBRUARY 6, 2023

Top features social media apps have in common Analytics and reporting All the major apps offer analytics that inform how well your content performed as well as demographic information about your audience. Use the analytics feature to tailor your social media marketing strategy and prove ROI.

Features 100

Features Social Media Curation Geotagging 100

Hootsuite

MAY 15, 2023

Customer service satisfaction survey scores above 90%. Whereas goals for your organization will be more brand-focused, such as: Monitoring and improving your brand reputation. Supporting franchisee success through sharing analytics results and coaching them on social media marketing best practices. Don’t know what to track?

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Sprout Social

JANUARY 29, 2024

Your business’s online reputation may be digital, but that won’t stop it from making a serious impact IRL. A strong reputation management strategy can attract new customers and deepen existing relationships. Use this article to learn how to establish a comprehensive online reputation management strategy.

Reputation 120

Reputation Review Sentiment Software 120

Sprout Social

DECEMBER 5, 2023

What customers say and how they relate with your business can greatly affect your online reputation. Why leave your precious brand reputation up to others when you can effectively maintain a positive brand image through online reputation management? Table of Contents What is reputation management software?

Reputation 98

Reputation Software Tools Sentiment 98

Hootsuite

SEPTEMBER 28, 2020

In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. For example, Mapfre, a global insurance company, uses social analytics to better understand what customers are thinking about.

Marketing 144

Marketing Committee Health Care Organization 144

Keyhole.co

NOVEMBER 10, 2023

Run sentiment analysis , dig into the reviews and see where you can improve. Don’t be limited to just the reputed names of your industry. You can examine financial reports, customer feedback, and survey results to collect data. Here are the steps to follow: Log into your Keyhole account and go to the Profile Analytics silo.

Metrics 59

Metrics Analysis Comparison Price 59

Razor Social

MARCH 30, 2016

Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.” Social Analytics.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Keyhole.co

MAY 12, 2023

But that in no way means ruling out reputation management from your to-do list. You can use several ingenious online reputation management tools to save yourself from wildfire. In case you are curious to know what these online reputation management tools exactly do, continue with your tread. What is online reputation management?

Reputation 52

Reputation Tools Sentiment Review 52

Sprout Social

DECEMBER 5, 2022

But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. Between demographic data and post analytics, social media is a goldmine when it comes to better understanding your target audience. Answering questions, responding to comments and acknowledging complaints may seem simple.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

However, recent data implies that such companies are failing to make use of the opportunity to build a brand and reputation because of a lack of a coherent social media strategy. Use data analytics to monitor sharing and customer sentiment. Test the effectiveness of various approaches.

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156

Sprout Social

MARCH 15, 2022

Your brand’s online reputation may speak for itself, but that doesn’t mean the narrative is out of your control. Those big and small actions make up your brand reputation management strategy—an absolute must-have in a digital-driven world. What is brand reputation management? Reputation takes years to build and minutes to lose.

Reputation 122

Reputation Brands How To Review 122

Keyhole.co

OCTOBER 7, 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. Jump Links What is a sentiment analysis tool?

Sentiment 59

Sentiment Analysis Tools Price 59

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. Reply Jayesh Paul May 19, 2010 at 10:54 am Powerful points, social media tools are making more easier to check your SMO efforts via social stats with google analytics. It finds your customers Companies using traditional marketing methods (e.g.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

ProBlogger

OCTOBER 6, 2022

Don’t get confused between a stall in revenue to that of visitors and engagement, as changes to earnings might not be linked to the true health and sentiment towards your blog. If you’re not seeing upward pointing analytics graphs, even moderate ones, then focus on turning that around before you start creating new products.

Products 40

Products eBook Reputation Blogger 40

Webbiquity SMM

AUGUST 23, 2010

Executives don’t care about shiny sparkly things or the latest fads or buzzwords; you’d better know what you want to accomplish, be able to quantify both expenses and revenue, and have the analytics in place to track results before even murmuring the words “social media&# in the presence of C-level types.

ROI 193

ROI Social Media Vocus Metrics 193

Hootsuite

DECEMBER 8, 2021

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Manage brand reputation. Goals to manage your brand reputation aim to influence your public’s attitudes about you. The metrics for brand reputation are similar to those of brand awareness.

Social Media 145

Social Media Strategy HootSuite Reputation 145

Sprout Social

AUGUST 21, 2023

Especially when a single negative review can bulldoze your reputation , sales and everything you’ve worked so hard to build. By responding to negative reviews promptly — and graciously — you’re able to build credibility and improve your social media reputation. As a business, managing Google reviews is a big deal.

Review 84

Review Google Brands Sentiment 84

ProBlogger

OCTOBER 6, 2022

Don’t get confused between a stall in revenue to that of visitors and engagement, as changes to earnings might not be linked to the true health and sentiment towards your blog. If you’re not seeing upward pointing analytics graphs, even moderate ones, then focus on turning that around before you start creating new products.

Products 26

Products eBook Reputation Blogger 26

Hootsuite

NOVEMBER 28, 2022

Bad customer experiences can cost you your reputation. Hootsuite Insights (powered by Brandwatch) makes it easy to track brand sentiment with intuitive word clouds and meters that gauge your sentiment and brand awareness against the competition. Enhance brand reputation. What is the difference between CEM and CRM?

Tips 123

Tips HootSuite Survey FAQ 123

Webbiquity SMM

JANUARY 2, 2013

The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. ( One-third of CEOs fail to consider their compananies’ social media reputation when making business decisions. (

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

MARCH 16, 2023

Social customer service metrics can be grouped into three categories: speed and efficiency, volume and team productivity, and sentiment. Speed and efficiency customer service metrics How quickly your brand responds on social media contributes to your reputation for providing good customer service. And they’re not alone.

Metrics 100

Metrics Social Media Sentiment Airlines 100

Hootsuite

JULY 17, 2023

Look for a social media tool that helps you track and manage your content’s performance and better understand the results with in-depth analytics. Protect your brand’s reputation Online conversations about your brand — both on your pages and off — can directly impact your brand’s reputation.

Social Media 70

Social Media Tools HootSuite Price 70

Hootsuite

MAY 15, 2023

Book a Demo 8 benefits of using a unified social inbox A unified social media inbox helps you manage social media with less stress and improves your brand reputation by makig it easier for customers to interact with your brand online — but that’s not all it can do for your team. Try Hootsuite’s Inbox today.

HootSuite 89

HootSuite Survey Team Report 89

ProBlogger

MARCH 31, 2014

Don’t get confused between a stall in revenue to that of visitors and engagement, as changes to earnings might not be linked to the true health and sentiment towards your blog. If you’re not seeing upward pointing analytics graphs, even moderate ones, then focus on turning that around before you start creating new products.

Products 52

Products eBook Reputation Blogger 52