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The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs.

Sentiment 103
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The role of artificial intelligence in business in 2024

Sprout Social

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 119
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How To Harness The Power Of Twitter Hashtag Analysis

Keyhole.co

It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. With Twitter hashtag analytics, you can track tag performance to remove the guesswork.

Hashtag 52
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Social media personalization: The opportunity and risks to consider

Sprout Social

According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data. Another 56% expect all offers to be personalized.

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See campaigns differently: Why social is an invaluable player for the NFLPA

Sprout Social

This approach, powered by social analytics and listening, has been hugely influential for the NFL Players Association (NFLPA) —it has sharpened our overall business strategy, encouraged more players to get involved in our programs and influenced holistic, multichannel campaigns. In 2020, the NFLPA’s for-profit arm, NFL Players Inc.,

Campaign 121
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How to analyze customer reviews for brand insights

Sprout Social

Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. Review volume: See the total number of reviews you received during the reporting time period.

Review 127
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How to develop a social marketing strategy for your business’ reopening

Sprout Social

Every retailer is thinking about the steps they’ll need to take when it’s time to reopen. Our latest retail data report revealed that in social conversations about going back to school, more than 40,000 messages included the words “safe” or “safety.” Throughout quarantine, social gave brands a direct line to their customers.

Strategy 133