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45 of the Best Social Media Analytics Tools

agora pulse

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Social Media Analytics Defined. Google Analytics.

Analytics 179
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How to Find Your Audience on Social Media

Social Media Strategies Summit

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Google Analytics can be an unlikely ally here. This is a massive issue for many brands. Sound familiar? Of course, this doesn’t tell you the whole story.

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Conversational analytics: How to use social listening for brand insights

Sprout Social

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions.

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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

Since different strategies work differently for distinct audiences, it’s essential to understand your target audience and their key concerns. Doing that research and analysis up front will enable you to develop content that will resonate with them and drive them to take action. How do you know your tactics are working?

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Brand awareness: What it is and strategies to improve it

Sprout Social

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Source: Marketoonist. Brand surveys.

Strategy 131
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How Social Media Marketers Can Manage Multiple Projects Efficiently

Convince & Convert

You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. Create your own templates and checklists, or find ready-to-use templates and checklists on HubSpot, CoSchedule, or Hootsuite. Test and experiment with different social media content formats, platforms, and strategies.

Project 126
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How to Create A Linkedin Strategy for B2B Brands

Social Media Strategies Summit

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM. However, you also need to have the right marketing strategy.

B2B 130