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How to Find Your Audience on Social Media

Social Media Strategies Summit

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Google Analytics can be an unlikely ally here. At this point, it’s worth stopping to sense-check your findings by surveying your existing customers.

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How to use Google Analytics for stronger social media reporting

Sprout Social

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics.

Analytics 140
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How Social Media Marketers Can Manage Multiple Projects Efficiently

Convince & Convert

You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. Define the scope and objectives of each project : Your scope should answer questions like What do I plan to achieve? I have the solution. Find some great tools in this list by Attrock. Who is my target audience?

Project 126
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Brand awareness: What it is and strategies to improve it

Sprout Social

Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction. Website traffic.

Strategy 131
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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. This key question starts with identifying your program’s key topics or products. Hubspot reports they receive 0.10% higher engagement rates than macro influencers. Consumers look to buy from those they trust. Engagement.

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Employee engagement: how to keep workers engaged in a meaningful way

Sprout Social

Employee feedback surveys. That’s why employee feedback surveys matter. That’s why employee feedback surveys matter. From quick pulse check-ins and exit surveys to annual assessments, regularly surveying workers should be a top priority. Think of eNPS as a sort of subset of employee surveys.

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When Is The Best Time To Post On YouTube

Keyhole.co

Try answering these questions to get a grip on your current status. YouTube Studio A tool from YouTube itself, YouTube Analytics , should be your first to-go choice. A few tracking platforms might only give you analytics once you reach a certain number of views or subscribers. Is your video lengthy or short? to 6:00 p.m.

YouTube 59