Hootsuite

SEPTEMBER 14, 2023

Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making. All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts.

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Social Media Sentiment HootSuite Analysis 102

Keyhole.co

FEBRUARY 16, 2024

It is particularly essential for busy social media marketers who value their time. What is YouTube competitor analytics ? To generate automated reports Finally, when you conduct an in-depth YouTube audit of your competitors’ channels, you can create fast reports with accuracy, thanks to competitor analytics software. Here’s how.

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Analysis YouTube Tools Strategy 52

Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Facebook is the largest social network with more than 2.5

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Instagram Tools Hashtag Authentication 159

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools.

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HootSuite URL Analytics Forums 120

Keyhole.co

JANUARY 28, 2023

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. And any strong video marketing strategy is backed by powerful YouTube analytics tools. Maybe it’s a new slogan, branding campaign, social strategy, or product idea.

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YouTube Analytics Metrics Price 52

Sprout Social

JANUARY 31, 2024

YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. For example, increasing YouTube engagement starts by identifying trends such as the following: Which videos are retaining the most viewers? ” You can find impressions in the “Reach” tab in YouTube analytics.

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YouTube Engagement Metrics Analytics 99

Keyhole.co

MARCH 7, 2024

For example, Izzy ( @infusedwithtea ) is extremely passionate about baking and plant-based tea. For example, Signe Hansen ( @useless_dk ) is a stylist and jewelry designer who promotes sustainable living and minimalism. So this might not be a good choice if you plan on using analytics and scheduling tools from a third party.

Influencer 52

Influencer Instagram Tips How To 52

Hootsuite

NOVEMBER 1, 2021

Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content. When someone searches for a relevant keyword or hashtag in the Instagram search box, you want your account or content to appear near the top of the list. Use the right hashtags. What is Instagram SEO? User activity.

SEO 145

SEO Instagram Tips HootSuite 145

Sprout Social

JANUARY 24, 2024

According to The 2023 Sprout Social Index™ , authentic, non-promotional content is the number one type of content consumers don’t see enough of from brands on social. Some of the most successful examples of influencer marketing campaigns center on authenticity. Several had never been on a brand trip before.

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Influencer Brands Collaboration Authentication 102

Sprout Social

APRIL 16, 2024

In a bygone era, tapping into this data couldn’t be done without countless training sessions on everything from advanced analytics to structured query language (SQL). These queries can include keywords, hashtags, cashtags, mentions, phrases and even emojis, depending on your tool of choice. This can take a lot of shapes.

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How To Sentiment Template Templates 100

Sprout Social

MAY 11, 2023

But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats. Keep reading for actionable ways you can use brand safety tools and examples of effective tools that will help you minimize risk on social.

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Reputation Tools Brands How To 130

Sprout Social

JANUARY 10, 2024

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. For example, Zendesk outlines five customer types : angry, impatient, vague, demanding and challenging.

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Reputation System Brands Knowledge Base 105

Sprout Social

MAY 2, 2022

For example, as you pick up a new interest in DIY projects, you may see more DIY-related videos on your For You page. The information on the video itself such as captions, hashtags and sounds also helps TikTok understand how to rank the content. Just like on other social networks, time is of the essence on TikTok.

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Hashtag Sports Trends Engagement 125

Sprout Social

MAY 11, 2021

This requires a general audit of your social profiles with an emphasis on branding and marketing messaging. For example, some details to consider when it comes to account optimization include: Branding and creative visuals that are consistent with your business’ online presence (logos, fonts, hashtags, taglines and slogans).

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Social Media Strategy Engagement Hashtag 132

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. as "success."

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Social Networking Class Comments Conversation 270

Keyhole.co

AUGUST 18, 2020

Make the Most of Hashtags 10. For example, Izzy ( @infusedwithtea ) is extremely passionate about baking and plant-based tea. For example, Signe Hansen ( @useless_dk ) is a stylist and jewelry designer who promotes sustainable living and minimalism. Have a Profile Picture That Represents You 6. Keep Your Feed Fresh 8.

Influencer 100

Influencer Instagram Tips Hashtag 100

Webbiquity SMM

JANUARY 24, 2019

The first step is to choose which social media sites on which to focus your activities. Pick the platforms where you want to be active; it is a good idea to restrict your focus to the 2-4 largest social networks for your target group. Twitter, on the other hand, uses hashtags to measure trending topics.

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Social Media Marketing Hashtag Campaign 164

Hootsuite

MARCH 15, 2021

For example, actor Daniel Dae Kim uses a Twitter mention to bring Nike directly into his conversation: Thank you, @nike. For example, if the user has protected their Tweets , the reply will only be visible to their immediate followers. Hashtags or keywords. Here’s a great example from Wendy’s. Open Twitter Analytics.

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Twitter HootSuite Notification Analytics 145

Oktopost

NOVEMBER 30, 2023

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources.

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Forums Reddit Analytics Sentiment 62

Webbiquity SMM

MARCH 15, 2018

Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What is the right social media scheduling tool for your business? What are your goals from social media marketing? Different goals mean different requirements.

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Social Media Tools Software Curation 234

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. For example, take an article that resonates with your audience and break it down in several different social posts.

Social Media 126

Social Media Template Templates Skills 126

Sprout Social

SEPTEMBER 13, 2022

Luckily, Sprout can help you manage your posts, analytics and more, all in one place. Sprout Social. Sprout Social is an all-in-one social media management platform that helps you make data-driven decisions to improve your social media strategy. Templates for every social network. Video editing tools.

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Tools Strategy Video Library 123

Sprout Social

OCTOBER 4, 2021

the topic, format or hashtag) can help guide smarter content creation. Sprout’s Post Performance Report pulls the top posts (across every network) for a given time period by engagement, giving you a way to identify patterns in what grabs your audiences’ attention. Analyze by content type or topic category.

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Data Metrics Sentiment Analytics 124

Pixlee

APRIL 4, 2017

Back in 2007 when Chris Messina —then a designer at Google—suggested the use of hashtags on Twitter for creating “groups”, no one thought the little pound symbol that could become as widely adopted for news feed sorting and searching as it has today. The issue is, as with most things involving social media, how do you track hashtags?

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Hashtag Brands How To Instagram 40

Oktopost

NOVEMBER 16, 2023

For a competitive edge, benchmark against competitors’ social media data to reveal where your content may fall short. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. For example, you may discover increased comments for a particular campaign.

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Analysis Data Sentiment Metrics 69

Keyhole.co

OCTOBER 13, 2023

Adaptation of recruitment efforts To find candidates who are best qualified for a particular position, social media platforms offer the opportunity to reach specific groups of people. Each social network has its own audience, which allows to send the right information to the right job seekers.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Ignite Social Media

AUGUST 12, 2021

Instead, stagger posts to different days and using analytics, post at an optimal time of day. For example, if you work on a food brand and have a content piece surrounding breakfast, post it in the morning hours when your audience is waking up and “breakfast” is top of mind. Don’t use hashtags on Facebook.

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Instagram Curation URL Platform 161

Sprout Social

AUGUST 2, 2016

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. Eventually social media handles made their way onto ads. Now businesses create a hashtag for consumers to find more information about a product or service. Reasons to Create a Hashtag. Product Launches.

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Hashtag How To Nielsen Social Networking 40

Sprout Social

OCTOBER 25, 2022

For example, when someone needs to fix a permanent writing mistake, they’re usually not asking for “correction fluid”; they’re asking for Wite-Out. As you test out new brand awareness tactics, use Google Analytics to see how those changes impact growth in new users. Social listening. Harness the power of hashtags.

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Strategy Brands Hubspot Survey 131

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Relevant hashtags.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

JUNE 26, 2023

The technology identifies sentiment in feedback from a wide range of sources such as platforms like Trustpilot or Google My Business, social media comments and direct mentions, surveys and news sources. Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs.

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Sentiment Analysis Patterns Price 104

Buffer Social

MAY 5, 2016

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

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Analytics Twitter How To Embedding 93

Hootsuite

OCTOBER 12, 2021

And even though it’s not quite as big as Facebook or Instagram (yet), some demographics already choose it over most social networks out there. For You page recommendations can be based on sounds, hashtags and captions featured in TikTok videos. Take a look at this example from Burger King. Use the right hashtags.

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Tips How To Hashtag Trends 116

Hootsuite

MAY 3, 2023

For example, the terms “real estate agent” or “[your city] realtor” should be somewhere in the title so your page shows up in search results when people search for those terms. If you want to grow your following and generate leads, you need an Instagram hashtag strategy in place. Source: Twelve Rivers Realty on Facebook 2.

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Real Estate Tips How To Hashtag 93

Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

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API Social Media Management Platform Instagram 92

Sprout Social

MARCH 11, 2020

As noted in our guide to social media trends , marketers rely on a variety of engagement metrics to figure out which posts are their top-performers. Whether you’re totally new to analytics or just need a quick refresher, here are some key metrics to help you determine your most successful social media posts. New followers.

Social Media 124

Social Media How To Metrics Analytics 124

Social Media Strategies Summit

JULY 19, 2023

app to become one of the world’s biggest social networks, with over one billion users. One recent example is the 2023 UEFA Champions League Final, where Pepsi hosts an annual pre-match “kickoff show.” TikTok rose from the ashes of the Musical.ly So what’s it doing right?

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