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45 of the Best Social Media Analytics Tools

agora pulse

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Social Media Analytics Defined. Here are our favorites.

Analytics 179
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Conversational analytics: How to use social listening for brand insights

Sprout Social

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions.

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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

Doing that research and analysis up front will enable you to develop content that will resonate with them and drive them to take action. To track your engagement with your audience, monitor metrics like clicks, “likes,” shares, comments, and mentions. How do you know your tactics are working?

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10 social media monitoring tools to inform your campaigns

Sprout Social

These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . Based on Sprout’s own research, supporting sales strategy (65%) is the number one use of social data by brands. Likewise, native social analytics primarily focuses on direct @mentions and @tags. Sprout Social.

Campaign 125
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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard.

Tools 84
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Nine Social Media Marketing Stats You Can Use

Webbiquity SMM

Here are three key findings from recent research, supported by nine useful social media stats, and recommendations on what to do with this information. So even if your engagement efforts are focused on just a few platforms, use a social media monitoring tool to check for brand mentions, comments, support issues, etc.

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Brand awareness: What it is and strategies to improve it

Sprout Social

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. As you test out new brand awareness tactics, use Google Analytics to see how those changes impact growth in new users. Take it to the comments.

Strategy 131