Buzz Marketing for Technology
MAY 16, 2012
Suffering from the lack of true and authentic knowledge of their audiences, or any provision for real-time data or analytics, they are consigned to a passive role: spend money and hope it creates the intended outcome. Traditionally, marketers think of outcomes like they think of the weather – you sit back and see what happens.
Buzz Marketing for Technology
MARCH 11, 2015
Advertising Behavioral Targeting Buying Cycle Content Marketing Customer Experience Data Analytics Innovation Interactive Marketing Lead Generation Optimization Strategy Best Practices innovation' Here’s a look at some fascinating facts about the human mind, from a marketing perspective.
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Buzz Marketing for Technology
NOVEMBER 28, 2012
Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode.
Buzz Marketing for Technology
MARCH 16, 2011
If we know consumers attach certain keywords to our brand and that certain topics are becoming important to them, we can probably buy those words as search terms before they become expensive, and we can probably own them not only from a paid standpoint but also from a natural standpoint. Consumers today don’t search with long phrases.
Buzz Marketing for Technology
APRIL 10, 2013
But at the same time, even the most brilliant SEO or affiliate strategies will be for naught if the site itself fails to entice customers to actually buy. Slice and dice your site traffic analytics all you want. Once visitors land on your site, your goal is to get them to buy (and hopefully become repeat customers).
Buzz Marketing for Technology
FEBRUARY 15, 2012
These applications of social media analytics only scratch the surface though. Then, as you’re building the business case and developing the product, social analytics can be used to monitor the pulse of consumers, alerting you to changes in their attitudes and interests.
Buzz Marketing for Technology
NOVEMBER 7, 2012
Leading retailers have realized that the deep analytics and insights gained from testing with online customers is not only improving the efficiency and effectiveness of their e-commerce site, but several other aspects of their businesses as well.
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