Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. You’ll be able to easier understand how these events drive social success using Swix.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

APRIL 6, 2010

This is especially important now that Google and Bing are incorporating social content into real-time search results). On the left hand side, you’ll see a keywords chart that lists common terms associated with your name in social media. Consider adding some of these to your list if they differ from your analytics results.

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

NOVEMBER 15, 2011

Too often, we try to wield these case studies as a crude evidentiary weapon, trying to persuade ourselves or our superiors that our belief system around social media, social business, social CRM and all that jazz is in fact correct. Quipol is a brand-new, supremely easy-to-use polling tool created by my friend Max Yoder.

Case Study 139

Case Study Study Social Media Repository 139

Visually SM

JULY 27, 2020

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. These channels are a direct connection between brand and audience. However, there are a couple of unique features that set Sprout Social apart. Automation is fundamental in this work, making these tools a must.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

agora pulse

OCTOBER 26, 2020

Finding the right social media management tool is essential for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget. But with dozens of available options, how do you know which is the best social media tool? Social CRM. Social CRM.

Social Media Management 138

Social Media Management Social Media Tools Social CRM 138

Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable. Vegas, baby!

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

FEBRUARY 24, 2010

I developed 6 new requirements that all social media savvy, marketing-centric organizations need to have. Why Social Media Makes Everything About Marketing View more presentations from Jay Baer. Active Listening Social media doesn’t create negativity about your brand, it puts a magnifying glass to it.

Compete 115

Compete Conference Organization Social CRM 115

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Via @jaybaer: Do brand influencers hang out on Facebook, or Twitter?

Social Media 147

Social Media Strategy Influencer Social CRM 147

agora pulse

APRIL 7, 2020

Finding the right social marketing tool is essential for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget. But with dozens of available options, how do you know which is the best social media tool? Want ROI reporting, competitive benchmarking, or team reports?

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Convince & Convert

MARCH 4, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Metrics 130

Metrics Strategy How To Tourism 130

Mindjumpers

JUNE 19, 2014

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. Social CRM & Risk Management – How to put out a firestorm? .

Research 194

Research Data Social CRM Wikipedia 194

Hootsuite

SEPTEMBER 16, 2022

Social media analytics tools. Social media analytics tools are solutions that give marketers the ability to track, analyze, and understand the performance of social posts and campaigns. All social networks offer basic native analytics tools. Benefits of social media analytics tools.

Social Media 134

Social Media Tools Marketing Analytics 134

agora pulse

OCTOBER 28, 2020

Social media dashboard vs. native tools. With post scheduling options, an improved inbox, and in-depth analytics, Facebook Business Manager offers decent management features for Pages. Return on investment (ROI) calculator that can estimate the value your marketing efforts generate. Facebook Brands Collabs Manager: native tool.

Social Media Management 105

Social Media Management Tools Social Media Aggregator 105

Keyhole.co

JULY 9, 2023

Using this social media analytics tool to its full potential might take a while. This top Hootsuite alternative helps you right from spotting trends, scheduling posts, tracking campaigns, and even optimizing your overall branding. Here are some features that make Keyhole your go-to partner for branding.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Now you’re combining content with marketing, social media with customer service. Or, you could survey Web site visitors, gathering data in real-time.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What do you think? link] robertwheatley Amen.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

MARCH 23, 2010

Remember that EVERY page on your blog could be the “home&# page, so it’s imperative that your branding remain consistent, that you use a tagline to explain what your blog is about, and that you use state indicators to cue visitors as to where they are in the site structure. link] Adine Jay, This was timely and a great help for me.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

JUNE 2, 2010

The last thing I need is a dressing room photo of me modeling Diesel brand fat pants hitting the public News Feed on Facebook. In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us.

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

MAY 26, 2010

The metrics available on Facebook are in many ways better than you can get from Google Analytics. Make sure you’re tying together your email program and your social media program. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Facebook fan pages are email newsletters 2.0

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

MAY 17, 2012

Are you looking for increased chatter about your brand or topic across the web? Are you stacking your brand up against a competitor to see who performs best? Analytics are fairly simple. Manage multiple brands from one account, separated by tabs. Best for : Managing a large number of platforms and social channels.

Social Media Management 162

Social Media Management Small Business Social Media Tools 162

Oktopost

JULY 27, 2021

But if you can get your brand in front of them during that process, you’re positioned to onboard a lead primed to convert. This generational shift is changing how brands and products are found by businesses. When your ideal customer asks, “Hey Google, who has the best Social CRM?,” Conclusion.

B2B 118

B2B Marketing SEO Engineering 118

Convince & Convert

MAY 20, 2010

They are tracking all of that, and by Christmas, Facebook will be a formidable competitor to Google Analytics. link] [link] Dorene Englert RT @jaybaer: (please RT) Are Your Social Media Success Metrics Suffering From Premature Calculation? social media ROI) [link] [link] Gary Alan Miller Are You Suffering From Premature Calculation?

Metrics 116

Metrics Social Media eBook Social CRM 116

Convince & Convert

SEPTEMBER 21, 2010

At one point we discussed headline writing and what draws clicks within the social media content universe. I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. What content lessons do you take away from these results?

Social Media 141

Social Media Strategy Social CRM Consultant 141

Convince & Convert

SEPTEMBER 21, 2010

• Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How can your brand participate in this space most effectively?

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

AUGUST 26, 2010

To date, customers of RowFeeder have either been interested in monitoring social media campaigns (tracking hashtags, Twitter replies, etc.); or engaged in brand reputation management, often on a weekly basis. link] Komputery Sometimes I think, that people doesn`t work, but still analysing statistic, google analytics etc.

Social Media 119

Social Media Strategy Analysis Reputation 119

Webbiquity SMM

MAY 2, 2017

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. 3) Agency Analytics. Social Media Optimization. ” — MarketingLand.

Tools 201

Tools Sample Samples Marketing 201

Convince & Convert

JULY 13, 2010

Threatens Your Personal Brand as a Leader: At the end of the day, clients and prospects want to buy your counsel — not your special departments’ and certainly not your junior staff’s. Then, define a social and thought leadership strategy to get them there. Stop delegating and start absorbing.

Social Media 138

Social Media Strategy Consultant SEO 138

Convince & Convert

SEPTEMBER 21, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I implement bit.ly Try it yourself.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. Build Your Brand a Social Content Ladder in 5 Steps The More Things Change, The More Things Change philsimonsystems Pretty neat tool.

Social Media 164

Social Media Strategy Engineering Social CRM 164

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Facebook may not die tomorrow, but do you truly want it controlling your brand management?

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Facebook may not die tomorrow, but do you truly want it controlling your brand management?

Facebook 167

Facebook Consultant Social Media Sites 167

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. A good DIY choice for small brands looking for a no cost option. Great for small brands and the do it yourselfer social strategists. FREE MONITORING SERVICES.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Convince & Convert

MARCH 2, 2010

As I wrote just a couple weeks ago, email and social media are more alike than different , and the major corporations that comprise much of the customer bases of ExactTarget and CoTweet are embracing that concept. Really, what is social media from the brand perspective but email 2.0?

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Convince & Convert

APRIL 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 14 Things I Think I Think About Social Media Is Starbucks the Most Dangerous Competitor to Facebook? create their own badges etc?) Point 2 I think is slightly more tricky.

Foursquare 150

Foursquare Analysis Consultant Mobile 150