Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting.

Analytics 138

Analytics Report Social Media Google 138

Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

ROI 113

ROI HootSuite Cost Campaign 113

agora pulse

JUNE 13, 2020

Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. Which are the best Twitter analytics tools with which to get started?

Analytics 204

Analytics Tools Twitter Hashtag 204

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Put simply, influencer marketing is a form of marketing where a content creator with a sizeable follower base endorses a product or a brand in exchange for some form of compensation. Data shows that on average, brands are making $6.50

ROI 52

ROI Influencer Marketing Campaign 52

Sprout Social

DECEMBER 7, 2020

The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Getting started with social media analytics. You may be tracking a lot of different metrics, but which ones should your brand focus on? An introduction to hashtag analytics.

Analytics 120

Analytics Report Social Media Metrics 120

Hootsuite

NOVEMBER 8, 2021

ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). Track micro and macro actions to understand ROI.

ROI 136

ROI Metrics HootSuite CPM 136

Sprout Social

JANUARY 24, 2024

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Several had never been on a brand trip before.

Influencer 99

Influencer Brands Collaboration Authentication 99

Sprout Social

MARCH 25, 2024

The short-form video format has quickly become a favorite of both brands and consumers. We’ll also talk about the value of using Reel hashtags for Instagram and share tips for finding the best hashtags for your brand. Hashtags are also excellent targeting and analytics tools. Let’s dig in.

Hashtag 87

Hashtag Instagram Engagement Brands 87

Keyhole.co

JANUARY 28, 2023

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. And any strong video marketing strategy is backed by powerful YouTube analytics tools. So why is YouTube such a big deal? Make better content Content is King.

Metrics 98

Metrics Analytics YouTube Price 98

Hootsuite

MARCH 23, 2022

Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy. Tap the Insights tab to access your Snapchat analytics data.

Analytics 144

Analytics Tools How To Metrics 144

Pam Moore

JULY 5, 2017

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? Why you should setup the goals and conversions feature within Google Analytics?

Analytics 167

Analytics Google Metrics ROI 167

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. How Does Lead Scoring Maximize Social Media ROI? Constraints on time and resources. Jump to Section What is marketing automation?

ROI 62

ROI Social Media Marketing Curation 62

Keyhole.co

AUGUST 28, 2023

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. Now, marketers are striving to build a YouTube presence for better brand visibility and engagement. Manual analytics are error-prone and don’t support growth.

Metrics 52

Metrics Analytics YouTube Video 52

Hootsuite

SEPTEMBER 14, 2020

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences.

Metrics 145

Metrics Analytics Instagram Tools 145

Keyhole.co

JANUARY 27, 2023

Sagefrog reports that 66% of marketers have seen a positive return on investment (ROI) from social media marketing. And some marketers have even reported ROIs as high as 1000%. A study by Statista reveals that the majority of B2B marketers around the world report that LinkedIn produces the highest ROI for them. times in Taiwan.

ROI 52

ROI B2B Social Media How To 52

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What is social listening?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Harp Interactive

MARCH 31, 2010

Businesses understand the importance of social media and the advantages of brand exposure without the media buy but they want accountability; understandably they want numbers that will help them calculate Return On their Investment. Google Page Rank for branded and unbranded terms. Referring traffic to your website.

Analytics 350

Analytics Social Media Trendrr Digg 350

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. Hence, understanding what social media analytics are, how to interpret them, and how to use them to increase traffic and sales is just as important as implementing any social media strategy.

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives.

Metrics 97

Metrics Influencer Marketing Survey 97

agora pulse

JANUARY 8, 2019

The biggest challenge is estimating the social media ROI. What is Social Media ROI? Social media ROI (“return on investment”) is a measure used to signify the return from the cost of investment in social media. Why Track Social Media ROI? Are you aiming at raising brand awareness and building trust?

ROI 87

ROI Social Media Industry Insurance 87

agora pulse

MAY 30, 2017

Luckily, there are a variety of Twitter analytics tools to help do this. Which are the best Twitter analytics tools with which to get started? The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis. Twitter’s analytics are totally free! Here’s a handy list!

Analytics 130

Analytics Tools Twitter Hashtag 130

Oktopost

SEPTEMBER 21, 2023

Through social selling, sales reps can engage prospective buyers and build brand credibility by appearing organically on their feeds during solution searches. Buyers no longer trust faceless brands – they trust people, friends, and experts. The solution is simple: talk like a human and not a brand.

Examples 136

Examples B2B ROI Analytics 136

Keyhole.co

MARCH 14, 2023

And Instagram analytics tools are your best bet to get your brand discovered How? There are many great social media analytics tools out there , which means that finding the right one for your needs can get tricky. We narrowed down our search to the top 10+ Instagram analytics tools , including features and pricing.

Metrics 52

Metrics Analytics Instagram Tools 52

Sociallyin Insider Blog

OCTOBER 1, 2021

Digital marketing analytics is a tool that successful brands use to: Evaluate ad campaign efficacy. Optimize their brand image. Continue reading to learn more about digital marketing analytics and how you can use it most effectively. Analyze SEO traffic. Improve the quality of their products.

Analytics 90

Analytics Campaign Marketing Analysis 90

Unmetric

JULY 9, 2019

Brands use Twitter for a whole bunch of reasons. Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. Twitter analytics tools give you key data points that are helpful in calculating your social ROI. G2Crowd Rating: 4.2.

Analytics 72

Analytics Tools Twitter Hashtag 72

Keyhole.co

JANUARY 28, 2023

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. And any strong video marketing strategy is backed by powerful YouTube analytics tools. So why is YouTube such a big deal? Make better content Content is King.

YouTube 52

YouTube Analytics Metrics Price 52

Convince & Convert

AUGUST 8, 2019

But what is dark social, how does it affect your brand, and how you can measure it? AI-based technologies are bridging the gap between users and brands on a one-to-one basis, offering bots for ordering pizza and settling customer service questions in private. analytics Click To Tweet. What Is Dark Social? Image via RhythmOne.

Brands 152

Brands Analytics Consultant Data 152

agora pulse

DECEMBER 15, 2018

What is social media ROI? Social media ROI (“return on investment”) is a measure used to signify the return from the cost of investment in social media. Why track social media ROI? Tracking the ROI of a social media campaign can show you what is working for your company and what isn’t. Rewarding customer loyalty?

ROI 75

ROI Social Media Industry Insurance 75

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? In other words, the statement “ROI is challenging to measure accurately&# shouldn’t be confused with “don’t bother trying measure anything.&#.

ROI 193

ROI Social Media Vocus Metrics 193

Sprout Social

MARCH 21, 2019

But if you want to use it to promote your business or your personal brand, you have to do more than just broadcast tweets every once in a while. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. Pull up custom analytics reports for any date range to understand how your posts are performing.

Analytics 103

Analytics Twitter Tools Strategy 103

Mindjumpers

AUGUST 6, 2012

focused on helping marketers transform social data into a measurable ROI. It’s undeniable that a large part of the global focus amongst companies right now is on data and ROI when it comes to social media. I believe that the product will set a new standard and push the space into more of a ROI qualifying direction.

ROI 199

ROI Klout Data Influencer 199

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 129

Strategy Brands Hubspot Survey 129

Sprout Social

JANUARY 10, 2019

From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Use these Instagram analytics tools to transform into a power user. Fast forward to 2019 and times have changed. Sprout Social.

Analytics 110

Analytics Instagram Tools Hashtag 110

Talkwalker SM

FEBRUARY 8, 2016

To help luxury brands cut through this noise – Dior was mentioned over 1.1 million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to give these brands some tips on using social listening to measure the ROI of their influencer marketing.

ROI 84

ROI Influencer Sentiment Tips 84

Later

JULY 1, 2020

Understanding your Pinterest analytics is the best place to start! Pinterest Analytics can help you target the right audience, skyrocket your Pin performance, sales, conversions, campaign targets, and more. Why Pinterest Analytics Matter. Pinterest Analytics: Overview. Pinterest Analytics: Key Metrics.

Analytics 67

Analytics Metrics Overview Trends 67

Bill Hartzer

OCTOBER 4, 2023

” Champ added, “Furthermore, Google Analytics’ persona and demographic data is often less than accurate. Deploying always-on tracking to enhance understanding of exposed and engaged social audiences, thereby improving campaign impact measurement and brand awareness.

Sample 164

Sample Samples Survey ROI 164

Hootsuite

SEPTEMBER 21, 2023

1 Analytics Tool for Growth Beautiful reports. In the words of the all-mighty Hootsuite glossary : A vanity metric is an analytics item that can be measured but is not a signifier of real return on investment. A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that?

Metrics 107

Metrics Examples Marketing HootSuite 107