Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. Hence, understanding what social media analytics are, how to interpret them, and how to use them to increase traffic and sales is just as important as implementing any social media strategy.

Analytics 52

Analytics Social Media ROI Metrics 52

Pam Moore

AUGUST 17, 2020

? ?. SocialZoomFactor · LinkedIn Power Tips to Ignite Your Business and Brand. LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. LinkedIn has more than 700 million members in more than 300 countries and regions worldwide.

LinkedIn 78

LinkedIn Tips Brands Training 78

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? determining which topics generate the highest traffic and comment activity on a company blog, what time of day is most productive for tweeting, etc.). Is social media ROI measurable?

ROI 193

ROI Social Media Vocus Metrics 193

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

B2B 117

B2B Trends Social Media UGC 117

Kikolani

SEPTEMBER 12, 2011

While businesses focus on the ROI in dollars, bloggers focus on the ROI in traffic. This morning, when I popped onto HootSuite, I saw this tweet from Brankica of How to Blog Like a Star. The Problem with Google Analytics. These usually get lumped into the Direct Traffic section of your Google Analytics traffic sources.

Case Study 163

Case Study Analytics Google Study 163

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. As a little bonus, we have included more than 19 free social media analytics tools in this post! Chapter 1: 19 Free Social Media Analytics Tools. Chapter 3: 5 Paid Social Media Analytics Tools. Google Analytics.

Analytics 111

Analytics Social Media Tools Klout 111

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

ROI 140

ROI Social Media Social CRM Survey 140

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. But to successfully execute employee advocacy, you don’t need to use LinkedIn Elevate.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Sprout Social

SEPTEMBER 2, 2022

Social Media Marketing Foundations (LinkedIn Learning). Sprout Learning Portal (accessible to Sprout customers): Sprout Social Master Class: Listening and Analytics. Introduction to Social Media Strategy (LinkedIn Learning). Diversity and Inclusion in Marketing (LinkedIn Learning). Level: Beginner. Type: Course.

Training 118

Training Course Resources Social Media 118

Webbiquity SMM

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. I love LinkedIn. Now, there’s so much spam on LinkedIn that it’s harder to build these casual connections. But as a B2B marketer, I’m going to put my time and my money on LinkedIn.

B2B 306

B2B Influencer Platform SMS 306

Pam Moore

JULY 24, 2019

Many digital and social marketers shy away from data and analytics. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business. It is data and measurement that empowers us to make data driven decisions, measure return on investment (ROI) and establish metrics for success.

Analytics 60

Analytics Data Training Marketing 60

Hootsuite

JUNE 28, 2023

You share an amazing Hootsuite blog article to your work Slack (hint!). Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic. Welcome to dark social.

HootSuite 120

HootSuite URL Analytics Forums 120

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. But to successfully execute employee advocacy, you don’t need to use LinkedIn Elevate.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Hootsuite

MAY 3, 2021

And they work with Google Analytics. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Includes experts tips for proving ROI. UTM parameters work with analytics programs to give you a detailed picture of your social media results.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Waxing UnLyrical

JUNE 24, 2019

Blog interviews or contributions. Engagement numbers are great, but marketers need to move toward finding a way to measure actual ROI. Then utilize Google Analytics to understand the effectiveness of your campaign. “We Connect with Debbie on LinkedIn or Twitter. Think beyond just a few tweets and create “hero” content.

Influencer 237

Influencer Authentication Survey ROI 237

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187

SM2 Alterian Vocus Social Media 187

Oktopost

MAY 30, 2023

Jump to Section Scheduling content Know your audience Repurpose content Work from a centralized platform Put those analytics to use 1. In essence, it means a higher ROI for content your brand already owns. Here are the five things you need to know about streamlining your social media strategy. The solution? What’s the problem?

Publishing 84

Publishing Social Media Film B2B 84

Webbiquity SMM

JUNE 7, 2018

It’s the preferred direct marketing tactic for low cost and high ROI. Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. There are numerous groups on LinkedIn within most industry segments; look for those that are active and have a large networking capacity.

B2B 217

B2B Brands LinkedIn Influencer 217

Saying It Social

JULY 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Social Media ROI is like Santa Claus I entered this contest where I had to post “sweet&# advice about social marketing. Thank you in advance for your support!! if yes, please explain.

ROI 128

ROI Social Media StumbleUpon Digg 128

yMarketingMatters

JANUARY 10, 2014

92% of marketers in Marketing Sherpa’s 2013 Email Marketing Benchmark Survey said that email is producing, or will produce, a positive ROI for them. Advertising on social media is still much cheaper that any other form of advertising, and you get a higher and much more tangible ROI. Blogging solves this problem!

Social Media 277

Social Media Tips Marketing Mobile 277

Keyhole.co

DECEMBER 13, 2023

These are taken from Facebook, Instagram, Twitter, YouTube, Reddit pages, and even blogs and forums. Profile analytics : Use this alternative to Mention to understand your growth and engagement better, monitor competitors, and modify social media strategies accordingly. Some users report limited features , particularly for LinkedIn.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Kikolani

OCTOBER 10, 2011

Writing Around the Web is a monthly series highlighting guest posts I’ve written on blogging, business, SEO, social media, and other topics! This month’s featured piece just went live today and is part of the 2011 Bad-Ass SEO Blogging Contest. What’s at stake in this blogging contest?

Analytics 113

Analytics SEO Social Media Google 113

Hootsuite

MARCH 26, 2024

Analytics and reporting When everyone on your team has insights into your brand’s social performance, collaboration becomes a lot easier. Built-in analytics mean everyone has the same opportunity to share feedback or ideas. Your social media tool should not only generate reports but also allow you to share analytics with your team.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Webbiquity SMM

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Nine Blog Metrics. Six LinkedIn Metrics.

Social Media 194

Social Media Metrics ROI Klout 194

Oktopost

MARCH 4, 2024

Meet your customers where they are 80% of B2B marketers leverage LinkedIn to reach their target customers, and 65% have increased their LinkedIn usage in the past year. Post consistently on LinkedIn and other popular social platforms, and ensure your copy and visuals are engaging.

B2B 62

B2B Strategy Marketing Case Study 62

Koka Sexton

DECEMBER 31, 2022

These channels can include social media, search engines, blogs, websites, and email – all of which can be used to amplify a brand’s message. Channels like social media, search engines, blogs, websites, and email marketing can be used to create a strong presence across multiple platforms. Maximizing the Reach of Brand Messages.

Strategy 92

Strategy Marketing B2B ROI 92

Kikolani

OCTOBER 13, 2010

Earlier this week, I shared the top 25 blogging and social media posts on Kikolani. The following are my top 25 favorite guest blogging contributions, allowing me to cover a wider range of topics. Learn how to balance blogging expenses with income, as well as project future earnings. Link Building.

SEO 147

SEO Social Media Postrank Blogosphere 147

agora pulse

JULY 17, 2020

To decide what type of report you should submit, think about your audience and where they’re at in terms of understanding analytics. From initiating new prospects into the sales pipeline to selling products and services, increasing conversions is an objective that can link directly to return on investment (ROI). Track Your Team.

Report 147

Report Social Media Metrics Aggregator 147

Pixlee

DECEMBER 8, 2020

From brainstorming to execution, editing, social media analytics , posting at the perfect time and place for a select audience, to the feedback: viral creators know how to do it all. Content Creators Understand The Social Media Analytics. This data is measurable and allows you to know what brings high ROI.

Social Media Management 96

Social Media Management Social Media Brands Content 96

Webbiquity SMM

JANUARY 24, 2019

Besides mainstream sites like Facebook, Instagram, LinkedIn, and Twitter, there are also niche social media platforms that target specific industries. In addition to the content itself, each platform has its own unique features that help maximize ROI. Analytics – A lot of marketing is based on intelligent guesses.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Keyhole.co

MARCH 7, 2022

On the other side, your LinkedIn posts are attracting potential customers. The reports tell you that your YouTube videos haven’t generated any results in a month while your LinkedIn posts are excelling. Won’t you double down your efforts on LinkedIn marketing and identify what’s going wrong with YouTube marketing?

Report 52

Report Social Media Metrics How To 52

Sprout Social

JANUARY 18, 2017

Sprinkle in an unknown acronym and mix it with the terms “code” or “strings” and those of us who aren’t crazy for analytics immediately tune out. Using UTM tracking is a cornerstone of content analysis and it’s one of the few ways to legitimately prove the ever elusive ROI of social media. We understand why.

ROI 40

ROI URL Analysis Campaign 40

Hootsuite

JULY 2, 2019

And Hootsuite’s blog offers several helpful posts from how to create a social media strategy to social media advertising 101. Social Media News and Trends – LinkedIn Learning. Stay on top of the latest digital marketing trends with this multipart course offered by LinkedIn Learning. Marketing on LinkedIn – LinkedIn Learning.

Training 111

Training Course Resources Social Media 111

Oktopost

OCTOBER 24, 2022

This type of content can be posted everywhere, but it’s most common on social media platforms like Facebook, Twitter, and LinkedIn. LinkedIn, for example, enables users to boost regular posts without changing the format. Use a social media analytics platform to see exactly how your employee spotlights are performing. ?

Social Media 109

Social Media How To B2B LinkedIn 109

Convince & Convert

JULY 16, 2013

Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. Honestly, I do not know if the Analytics Effect objectively exists, but I have reason to suspect it might. Image via BigStockPhoto.com.

Data 148

Data How To ROI Survey 148

agora pulse

DECEMBER 22, 2020

My advice is to test out each platform and make it your goal to find a select group of social media channels that will really make an impact for your brand and drive ROI. But when we tested it out as a new channel for AppSumo, it didn’t give us the ROI we hoped for. YouTube Analytics: Your Step-by-Step Guide. In Conclusion.

Social Media 126

Social Media Strategy Content How To 126

agora pulse

JUNE 11, 2019

When you dig deeper, you’ll see that they’re empty analytics that don’t reveal real results and can’t inform your marketing strategy. From Facebook and Instagram to Twitter and LinkedIn, follower numbers can reflect growth on your social media channels. Then use Google Analytics to monitor user behavior and conversions on your website.

Metrics 106

Metrics Social Media Content Analytics 106