Oktopost

JANUARY 11, 2024

There are many types of demand generation tools, including: Content marketing tools optimize SEO , analytics, and competitor analysis. Visitor analytics tell you how visitors found you, what they did on your website, and for how long, as well as their top landing and exit pages. Best For: SEO specialists and digital marketing teams.

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

MAY 18, 2022

By 2025, Gartner expects “80% of B2B sales interactions between suppliers and buyers to occur in digital channels.” Sprout’s employee advocacy software Bambu offers reports like this and much more. To get the most out of your content, look at what other B2B buyers are using for distribution. Prospect referrals.

Metrics 137

Metrics B2B Software Social Media 137

Buffer Social

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance.   Rachel’s prediction is corroborated by Adrien Lemaire , a freelance content & PR manager, who has spotted that B2B companies increasingly adopt Community-Based Marketing (CBM).

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

OCTOBER 25, 2022

Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction. Website traffic.

Strategy 129

Strategy Brands Hubspot Survey 129

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. B2B buyers conduct 12 online searches before visiting a specific brand’s website. Ads (ad clicks, survey answers).

B2B 88

B2B Marketing Paid Search Buy 88

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Keyhole.co

MARCH 9, 2023

Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard. Pro: Keyhole has an attractive, real-time analytics and mentions dashboard that can easily be exported to client-ready PDFs. You can view all Keyhole pricing plans here.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

JUNE 17, 2020

It’s not so much the actual selling, so don’t go thinking that AI chatbots are going to be closing your B2B deals for you anytime soon. According to a recent survey , the average sales rep spends just over a third of their work hours actually prospecting, meeting, and following up with leads.

Tools 98

Tools Hubspot B2B Price 98

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Keyhole will automatically backfill the data and generate the report in seconds.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns.

Influencer 104

Influencer Marketing Collaboration ROI 104

Webbiquity SMM

JANUARY 19, 2016

Image credit: The CMO Survey. And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. The CMO Survey ). Google Analytics) at 59%.

Social Media 100

Social Media Marketing Survey Metrics 100

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. The survey was fielded during July and August 2023.

B2B 139

B2B Research Influencer Marketing 139

Sprout Social

NOVEMBER 23, 2022

Tip 9: Measure, report and readjust. With over 65 million decision-makers on LinkedIn, it’s the place to connect with your next B2B buyers. And considering most B2B buyers use social media to make purchasing decisions, interesting, persuasive content can translate into dollars. Gathering and reporting on performance results.

LinkedIn 112

LinkedIn Tips Curation Training 112

The Realtime Report

NOVEMBER 12, 2021

A general rule of thumb for B2B is minimal clutter. Nevertheless, it would be best if you still incorporated analytics to know what works best for you. There are several ways to get information, including running surveys, following up with your following on social media, or following your email unsubscribe rate.

Marketing 91

Marketing Startup SEO Applications 91

Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. DemandGen Report – 2016 Content Preferences Survey ). Altimeter ). 888 243 3470.

Strategy 59

Strategy Content Compete B2B 59

Keyhole.co

NOVEMBER 29, 2023

YouTube Studio A tool from YouTube itself, YouTube Analytics , should be your first to-go choice. A few tracking platforms might only give you analytics once you reach a certain number of views or subscribers. Industry experts and their research reports say there are several best times to post. Some prominent methods include: 1.

YouTube 59

YouTube Analytics Analysis Engagement 59

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

JULY 6, 2022

In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. However, it’s a perfect fit for tech companies and B2B brands to respond to customer care on Twitter in real-time. Worst days to post on Twitter for Tech: Tuesdays.

Twitter 103

Twitter Tourism Travel Education 103

Proactive Report

DECEMBER 9, 2017

According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers into the funnel. Although earned media looks appealing to B2B marketers there are also some major stumbling blocks: Identifying and connecting with the right influencers. .

Case Study 40

Case Study B2B Project ROI 40

Sprout Social

NOVEMBER 21, 2019

According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. In fact, 52% of B2B marketers note that rich and reliable customer insights are key to becoming a market leader. Industry journals, reports and blogs.

Research 97

Research How To Marketing Price 97

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. These include gamification, internal communications and ROI-focused analytics. One of Smarp’s best features is its advanced analytics. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Sprout Social

DECEMBER 9, 2020

In The Agency Pricing and Packaging Report , we examine how agencies think about their service offerings and how they are packaging and pricing client proposals. We found that the top social media services offered by agencies are social media management (98%) followed by social media strategy, content development and social media analytics.

Proposal 102

Proposal Price Project Education 102

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. These include gamification, internal communications and ROI-focused analytics. One of Smarp’s best features is its advanced analytics. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Sprout Social

MAY 5, 2021

Again, the average B2B buyer’s journey is growing longer. In fact, in our recent survey of 250 business executives , 60% identified investing more resources into social media as a key way to gain a competitive advantage. Report and discuss outcomes of your initiatives. Decide on your KPIs and desired outcomes.

Data 115

Data Marketing How To Collaboration 115

Buffer Social

JULY 23, 2019

Today, you see influencer marketing as a core strategy of direct-to-consumer brands, of e-commerce shops — even B2B companies are getting into the game. Data from analytics firm InfluencerDB shows that influencer engagement on Instagram is at an all-time low. According to a report by Mention , 15.7% First, the doubters.

Influencer 75

Influencer Strategy Marketing Survey 75

Webbiquity SMM

AUGUST 23, 2010

Executives don’t care about shiny sparkly things or the latest fads or buzzwords; you’d better know what you want to accomplish, be able to quantify both expenses and revenue, and have the analytics in place to track results before even murmuring the words “social media&# in the presence of C-level types.

ROI 193

ROI Social Media Vocus Metrics 193

Convince & Convert

MARCH 8, 2012

This week, we’re going to talk a bit about a forth-coming report from Forrester Research. Forrester’s consulting division did a survey of over 100 V.P. Facebook actually commissioned this report. I think, long- term, that’s a smart play. Eric: Yeah. The full manifesto will hit later this week.

Company 120

Company Instagram B2B Survey 120

Sprout Social

NOVEMBER 1, 2021

In a recent Edelman study of consumer trust, 63% of 18-34 year olds surveyed trust what influencers say about brands more than the brands themselves. A recent study with B2B decision-makers on their perception of thought leadership found that 89% of them say it has enhanced their perceptions of an organization. Encourage authenticity.

Training 122

Training Study Metrics Social Media 122

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. (click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 138

ROI Social Media Social CRM Survey 138

Webbiquity SMM

JANUARY 24, 2011

Lithium also includes response assignment and reporting tools. A social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly. Actionly also includes Twitter account management and analytics tools. Proclaim Messenger.

Tools 206

Tools Social Media Lithium Sysomos 206

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Oktopost

SEPTEMBER 4, 2019

Just tell Datanyze what to track, and you’ll get queries and reports that will tell you exactly what’s going on. Statista offers data, surveys, and forecasting sourced from a wide variety of reputable and trustworthy organizations and media outlets. But they’re also big enough to give away pretty powerful analytics tools for free.

Software 81

Software Research Marketing Price 81

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Eric’s Social Media Stat of the Week: Social Media is the Best Source of Leads for 11% of B2B Companies. Jay: Yeah, even more so than email in a B2B circumstance. Listen Now. Eric: Yeah.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Eric’s Social Media Stat of the Week: Social Media is the Best Source of Leads for 11% of B2B Companies. Jay: Yeah, even more so than email in a B2B circumstance. Listen Now. Eric: Yeah.

B2B 120

B2B Software Social Media Survey 120

Oktopost

OCTOBER 5, 2021

B2B has a favorite social media platform, and it’s LinkedIn. It turns out that the site built for professional networking is populated with the buyers and decision-makers that B2B marketers desperately want to reach, so an interested and receptive audience can often be found there. B2B marketing can be tough.

LinkedIn 130

LinkedIn B2B Campaign Conversation 130

Social Media Strategies Summit

NOVEMBER 18, 2022

TikTok offers an exhaustive range of analytics that allow you to see under the hood of your audience insights. To find it, log in to your account, hover over your profile picture, and click View Analytics. To find out, visit the Twitter Analytics Followers dashboard. LinkedIn is the only B2B-dedicated platform in our roundup.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159