Koka Sexton

AUGUST 11, 2023

Content marketing is a growing field with more businesses competing for attention and resources than ever before. A recent survey by CMI and MarketingProfs revealed that 63% of B2B content marketers ranked “establishing a documented content strategy” as their most important content marketing activity.

Strategy 52

Strategy Content Loyalty Marketing 52

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. With Twitter hashtag analytics, you can track tag performance to remove the guesswork.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Unmetric

OCTOBER 25, 2019

It began when I was at my previous company in the enterprise peer-to-peer data backup space. Determined to figure out how to make social media work for the company, I began tracking other B2B brands at the time and recording my findings in an Excel sheet. There’s a massive data haystack out there. Stay well, Lux Narayan.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Sprout Social

AUGUST 24, 2022

Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. Data analysis. I analyze the data and try to provide three recommendations or strategies for the future.”. The social data from their reports has large-scale impacts beyond social.

Social Media Management 98

Social Media Management Social Media Tips Skills 98

Oktopost

OCTOBER 23, 2019

Over the next six months the ‘Gram will be releasing new security features for data shared with third party apps. This shouldn’t impact marketers, unless of course your organization has an app that uses authorized data from Instagram. Subscribe to “B2B Marketing Now” to stay up to date ! It’s early 2020.

Marketing 110

Marketing YouTube Overview Instagram 110

Sprout Social

JULY 6, 2022

How we gathered the data. All of these focus areas means brands can have multiple, and sometimes competing, priorities on Twitter. Being armed with the best times to post on Twitter is a great start to any social media content calendar , it’s important to see how the data translates to your specific industry. Healthcare.

Twitter 99

Twitter Tourism Travel Education 99

Sprout Social

NOVEMBER 21, 2019

This is all despite the fact that we have greater access to customer data than ever before. Market research isn’t just about reading graphs and digging through data: it’s about having meaningful conversations with people too. And taking the time to do research might not seem like much of a priority.

Research 95

Research How To Marketing Price 95

Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. CONTENT STRATEGY AS A COMPETENCY. The wheels do tend to grind slowly in large corporations.

Strategy 59

Strategy Content Compete B2B 59

Hootsuite

MAY 16, 2022

The biggest thing you can do to lower your Facebook advertising cost is within your control: Measuring your performance and tweaking your campaigns with data-driven decisions. You can get all that data and more with Hootsuite Impact , which measures your paid and organic ROI together.). Okay, not actual data, but you get the idea.

Cost 96

Cost CPC Facebook HootSuite 96

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Dedicated tools like Ahrefs are key, but Google Analytics and Google Search Console can also help you define your approach. . From there, they may be developed into loyal customers.

Comparison 147

Comparison SEO Curation Domain Name 147

SalesChoice

JANUARY 12, 2017

B2B Sales productivity has hit an all time low in performance, and has dropped by 15% over the last ten years, now running on an average of in field productive face-to-face customer time at roughly 30% (Accenture, 2016). As a result, B2B sales organizations are struggling on multiple fronts. This has radically changed over the years.

B2B 22

B2B Analytics Data Patterns 22

Likeable

APRIL 13, 2021

Metrics like CPM, CPV, and CPC compete reasonably well. That rules out virtually all B2B conversion campaigns, and pretty much everything unless you’re pushing app downloads or something cheap, universally appealing, or currently trending. Not so anymore. As of this moment, your buying options look like this: The auto-bids work.

Platform 95

Platform CPM CPC Advertising 95

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Listen Now. Eric: Yeah.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Listen Now. Eric: Yeah.

B2B 121

B2B Software Social Media Survey 121

Oktopost

MAY 3, 2022

Many B2B businesses have nailed the lead generation and conversion parts of the sales cycle. Customer marketing is becoming a necessity in the B2B world. How to Build a Great B2B Customer Marketing Strategy. 4 B2B Customer Marketing Trends You Can Use. How to Build a Great B2B Customer Marketing Strategy.

B2B 62

B2B Marketing Newsletter Patterns 62

SalesChoice

SEPTEMBER 6, 2016

THE HISTORY AND ROOTS OF PREDICTIVE ANALYTICS. Blog #1 discussed the history of predictive analytics going back to 1689 with Lloyds of London, insurance company. Blog #2 will define predictive analytics methods in more detail and in particular, I will explore the relevance and history of artificial intelligence.

Patterns 20

Patterns Analytics B2B Data 20

Oktopost

MARCH 11, 2024

64% of B2B leaders consider thought leadership more trustworthy than marketing materials when assessing a vendor’s capabilities and competency. Plus, you must keep up with B2B social media trends and incorporate them into your posts. LinkedIn post generators can help you do all this in a fraction of the time.

LinkedIn 77

LinkedIn Tools B2B Social Media Management 77

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 157

Social Media Management B2B Social Media Hubspot 157

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Oktopost

NOVEMBER 19, 2021

B2B buyers are well-informed and armed with incisive questions by the time they start talking to salespeople. If a discovery call is the first time you try to think of an answer to a B2B buyer’s question, you’re already too late. In fact, 35% of B2B sales content goes unsued by sales teams.

Tools 77

Tools B2B Price Social Media Management 77

Oktopost

OCTOBER 20, 2019

Yes, the ubiquitous native advertising companies Outbrain and Taboola are joining forces in order to better compete with Google and Facebook. More importantly, could this merger create new opportunities for B2B native advertising ? Why the Outbrain Taboola Merger is Significant for B2B. Consider your classic ABM campaign.

B2B 59

B2B Advertising Examples Hosting 59

Keyhole.co

MAY 2, 2024

You’ll be missing out on valuable data that could be helpful in building your business without social media listening. However, social listening is not all about mentioning your brand; it takes tracking of competing brands and trending content in your industry. You can also identify trends and make comparisons with your data.

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

Sprout Social

MAY 19, 2023

With 82% of B2B marketers achieving their greatest success on LinkedIn, it’s clear that LinkedIn is a preferred channel for B2B marketing. With so many brands competing for users’ attention, managing and growing a LinkedIn account takes enormous time, dedication, and effort. on Tuesday.

LinkedIn 86

LinkedIn How To Collaboration Analytics 86

Sprout Social

APRIL 23, 2024

Refining this approach, by regularly conducting a competitive analysis , turns this reactive action into a proactive data source fundamental to marketing strategy. Or, if you’re launching a new product, you’ll likely need more data on your competition’s products or features, and their pricing models.

Analysis 86

Analysis Sentiment Marketing Reputation 86

Hootsuite

APRIL 7, 2021

However, the right Instagram analytics tool will do the heavy lifting and number-crunching for you. Using the activity heatmap provided in Hootsuite Analytics , it’s easy to see when Hootsuite’s Instagram audience is online: Source: Hootsuite Analytics. Your Instagram analytics are your best source of truth here.

Instagram 145

Instagram HootSuite Analytics B2B 145

Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. Finally, we pored through the latest data from respected research organizations, like: Deloitte. Why We Compete at The Data Open. That's why we compete at The Data Open.

Trends 145

Trends Social Media CPA Sports 145

Sprout Social

JANUARY 30, 2020

In fact, recent data from Blissfully notes that the average business should expect almost half of their software stacks to change within the next two years. According to data from Recurly , the average voluntary SaaS churn rate sits around 5% annually. The SaaS (software-as-a-service) space is anything but static. Translation?

Strategy 93

Strategy Marketing Case Study How To 93

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Don’t be boring!

B2B 164

B2B Sentiment SEO Klout 164

Hootsuite

NOVEMBER 4, 2022

When you’re hiring, you’re not only competing with other companies, but also with being your own boss and just vibing at home. This B2B company uses employee advocacy to flood their hiring pipeline with A+ applicants. Once you’ve run your first few Amplify campaigns, open up Hootsuite Analytics and peek at how you’re doing.

Company 105

Company HootSuite How To Meme 105

Keyhole.co

APRIL 24, 2023

On the contrary, B2B businesses would better invest in LinkedIn lead generation to target professionals in their niche with business-related content. Source If you want to put your focus on collecting data on specific audience groups, you will launch an entirely different contest than if you are looking to build brand awareness.

Social Media 52

Social Media How To Campaign ROI 52

Oktopost

APRIL 24, 2023

By keeping a close tab on all relevant keywords – who is using them to establish insight and authority, how their followers are interacting with them – you can pin down exactly who is competing against you for thought leadership, and where they’ve got an edge. On that point alone, you’ve more than justified your media management costs.

Analysis 62

Analysis Sentiment Statistics B2B 62

Sprout Social

JANUARY 5, 2023

Using social listening to aggregate that data. . Brands big and small can benefit from listening data. . Chances are you have access to tons of data to inspire the direction of your next series. But let’s say you don’t have all of that data at your fingertips. Competitive analysis: analyzing a competing brand or product.

Social Media 80

Social Media Sentiment Hashtag Analysis 80

Buzz Marketing for Technology

NOVEMBER 14, 2012

With SaaS solutions working in tandem with strategy and implementation, companies can begin to move toward complex forms of personalization—and achieve online what is already being done offline with propensity modeling and other business analytics. Getting Started with Personalization. You were interested in XYZ, so you may enjoy ABC,” etc.).

Marketing 268

Marketing Retail Conversation Buy 268

Webbiquity SMM

JULY 28, 2015

” The ability to analyze the vast amounts of data generated by digital marketing activities, and translate that analysis into digital marketing strategies and tactics, will be key skills for marketers in the next decade. 42% of CMOs say that analytics skills will become a core competence in marketing (really – only 42%?);

Marketing 100

Marketing Statistics Skills Compete 100

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Which approach best suits you? So what are they to do? Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

agora pulse

APRIL 28, 2020

He lives with his family in Pennsylvania and loves to compete in half marathons and triathlons. I wish I had paid more attention to the more important analytics such as engagement, click-throughs, and more. He is the founder of Social Chefs , a company providing social media marketing training for customers in the B2C and B2B space.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Convince & Convert

APRIL 26, 2012

then search and data and all that propeller hat kind of SEO stuff that was. space is not only competing against other companies that are creating. content, but they’re also, you know, competing against the consumers that. Your brand is competing. But understanding through web analytics, through other.

Social Media 136

Social Media SEO Retail Conference 136