Webbiquity SMM

JULY 15, 2014

Human insights, combined with machine learning and real-time predictive analytics, will pave the way for easier, more data-driven marketing strategies. Fun and Experience will be the Cornerstones of Most Marketing Strategies. Facebook Marketing Strategy Social Media Marketing digital marketing Google Sony Yahoo!'

Yahoo 195

Yahoo Marketing Apple Analytics 195

Webbiquity SMM

SEPTEMBER 16, 2013

The challenge in deciding which strategies to pursue, increase, modify, or drop, in most cases isn’t a lack of data but an over-abundance of it. Is there something in their strategies you can learn from? This isn’t to say that Facebook should be a central part of every company’s social strategy.

Metrics 195

Metrics Marketing Class ROI 195

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. By Peter Caputa. This is a very successful company. Inbound Leads.”

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

FEBRUARY 4, 2013

But in Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era (Que Biz-Tech) , authors Gini Dietrich and Geoff Livingston provide a roadmap to developing strategy, planning tactics, determining and executing the best approach, and finally measuring and refining a unified marketing effort.

Review 186

Review Marketing Metrics Meeting 186

Webbiquity SMM

MAY 23, 2011

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories.

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

APRIL 11, 2011

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. It’s not a term likely thrown around in strategy or budget meetings, but it is real. And real important. Pay it forward.

Metrics 176

Metrics Social Media Adwords ROI 176

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? It makes no more sense for a business to shun social media until ROI can be demonstrated than it does to demand an ROI analysis for installing phone lines or email. So much for my thoughts.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

APRIL 11, 2011

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. It’s not a term likely thrown around in strategy or budget meetings, but it is real. And real important. Pay it forward.

Metrics 167

Metrics Social Media Adwords ROI 167

Webbiquity SMM

MAY 9, 2019

With so much information at their fingertips and so many options to evaluate, many feel so overwhelmed that they suffer “analysis paralysis.”. The noise that’s continuously proliferating in today’s marketplace not only works to the disadvantage of the B2B seller, but to the B2B buyer, too.

B2B 130

B2B Committee Buy Process 130

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. e-Strategy Trends ). e-Strategy Trends ). eMarketer ). The CMO Survey ).

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

APRIL 11, 2012

I recently conducted a competitive analysis on behalf of a client looking at 10 companies in the IT management software market. What should you do if your company’s social media strategy isn’t firing on all cylinders, or how do you avoid this fate if your company is just getting started in social media?The

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

OCTOBER 18, 2010

The prolific Galen De Young first clarifies which commonly used metrics aren’t particularly important (and why), then does a deep dive into several more valuable ways to measure the impact of a corporate blog, including analysis of total site traffic driven by your blog, your blog’s impact on search traffic, and visit quality.

Alltop 148

Alltop Tips Hubspot Directory 148

Webbiquity SMM

OCTOBER 10, 2023

Maximizing the business benefits of social media requires a cohesive strategy, social listening and brand monitoring , and adapting to the latest trends. Posts featuring GIFs consistently achieve higher engagement rates than text or static images, highlighting the value of integrating GIFs into social media marketing strategies.

Social Media 220

Social Media Marketing B2B ROI 220

Webbiquity SMM

JULY 24, 2018

Some of these tools also provide sentiment analysis plus the ability to respond to posts or schedule updates right from within the application. for finding the best hashtags to use, Sentiment140 for tweet sentiment analysis, MentionMapp for finding connections between users, and Packtati.us Facebook Marketing Tools. 3: (coming soon).

Tools 170

Tools Social Media Netvibes Lithium 170

Webbiquity SMM

DECEMBER 19, 2017

The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?) 17 individual mentions centered on four trends relating to more granular focus for content development and distribution in support of specific marketing strategies. to artificial intelligence (perhaps too soon).

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

DECEMBER 30, 2014

Yet marketers still have many questions about content marketing strategy and tactics. How do you create a content marketing strategy? and while numbers matter, so does quality (content “will fail if it doesn’t align with a larger strategy”). Optimize Content Marketing Strategy in 7 Steps by Business2Community.

Content 193

Content Tips Marketing B2B 193

Webbiquity SMM

DECEMBER 17, 2013

Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). ” 5 Reasons to Consider Flipboard for Your Content Strategy by iMediaConnection. So it is with Content Marketing Week.

Tips 203

Tips Flipboard Content Screencast 203

Webbiquity SMM

JANUARY 24, 2017

You can also compare absolute growth of multiple twitter accounts or contrast them with your competitors’ expansion, enabling you to track, measure, and redesign your strategy. This is a super simple strategy for getting your first 20-30 retweets and Facebook likes.” ” — ViralBlog. Showcase reviews: ViralBlog.

Tools 100

Tools Twitter Sample Samples 100

Webbiquity SMM

FEBRUARY 11, 2013

For instance, if I search for ‘Social Media Strategy,’ it might suggest that another good search option is ‘Social Media Agency.’ This can be useful both for searching for tags for your own content and for competitive analysis”) and Tweetreach. Getting Started With HootSuite by Social Media Sun.

Tools 192

Tools Twitter Tips HootSuite 192

Webbiquity SMM

SEPTEMBER 10, 2012

Her integrated marketing and communications organization is responsible for positioning Cisco’s growth strategy and cultivating opportunities in new and existing markets through market and customer insight, corporate positioning, branding, and advertising. Beth Comstock. bethcomstock. Carrie Corbin. thealphafemme. Lisa Larter.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

MARCH 26, 2012

Contending that “The days of search engine optimization (SEO) as a critical audience-driving strategy for digital publishers are numbered. But the truth of course is that SEO and SMO are both important and need to be practiced as part of a WPO strategy. SEO, Social Media and WPO.

Tips 183

Tips Reputation SEO B2B 183

Webbiquity SMM

SEPTEMBER 22, 2015

It’s unusual to have sentiment analysis available for a monitoring tool with a relatively low starting price” of under $100 per month). Frequent best-of honoree Neal Schaffer here shares six strategies for accomplishing more with social media in less time; working “smarter, rather than longer” as he puts it.

Review 100

Review Tools Social Media HootSuite 100

Webbiquity SMM

FEBRUARY 4, 2014

” Lack of a clear strategy often contributes to the inability to quantify results. Only a meager 15% said they’ve seen a proven quantitative impact.” …of course you can! And here’s how. Social Media ROI: 11 FREE Tools for Measuring Social Media Success by Search Engine Watch.

ROI 204

ROI Social Media FeedBlitz Metrics 204

Webbiquity SMM

JULY 28, 2015

” The ability to analyze the vast amounts of data generated by digital marketing activities, and translate that analysis into digital marketing strategies and tactics, will be key skills for marketers in the next decade. Image credit: AdWeek.

Marketing 100

Marketing Statistics Skills Compete 100

Webbiquity SMM

OCTOBER 5, 2010

Twitter Strategy. Successful Twitter Marketing Strategies by Social Media Optimization. Steve Goldner lays out a strategy for using Twitter in conjunction with other social media tools like blogs, YouTube and Flickr to optimize your social media marketing success. 9 Questions for Analyzing the Tweet Stream by iMedia Connection.

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

MARCH 31, 2015

Find the answers to those questions and more here in almost two dozen of the best guides to business blogging strategy and tactics of the past year. Six Blogging Strategy Guides. ” Corporate blogging guide: strategy and tips by i-SCOOP. ** 5 STARS. Two Guides to Business Blogging Benefits.

Tips 100

Tips Statistics Hubspot Resources 100

Webbiquity SMM

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Social Media Strategy Guides. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

MARCH 11, 2014

According to Murray Newlands, “As we look towards 2014, it’s obvious that content marketing has already become the hottest trend in the industry—the go-to strategy for most, if not all, Internet marketers.” Leading Experts Predict The Content Marketing Trends for 2014 by Search Engine Journal.

Content 209

Content Marketing B2B Statistics 209

Webbiquity SMM

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Benchmark your numbers against competitors to help optimize your social media marketing strategy. These tools can help you find out. 1) Socialbakers. 6) BrandWatch.

Tools 207

Tools Social Media Netvibes Sample 207

Webbiquity SMM

MAY 2, 2017

A marketing intelligence tool that combines SEO features (such as keyword rank tracking and keyword research) with marketing channel tracking (search, email, social media, mobile, and paid) and competitive analysis. BrightEdge says it allows you to discover your competitor’s strategy so you can beat your competition.”

Tools 201

Tools Sample Samples Marketing 201

Webbiquity SMM

JANUARY 6, 2015

9 Timeless PR Positioning Strategies by Sword and the Script. ” True, which is why PR and SEO are two key components of a broader web presence optimization strategy. PR Tips & Strategies for Startups by Social Entrepreneur Blog. What Journalists Really Think Of Your Press Release by Forbes. Guides to PR for Startups.

Press Release 100

Press Release Tips SEO Influencer 100

Webbiquity SMM

JANUARY 13, 2015

Marissa Pick (no relation, though I joke that she’s my adopted cousin) outlines a handful of rules for successful B2B social media marketing, among them “knowing what to do is just as important as knowing what not to do” (“Every social media campaign needs a strategy, and it’s crucial to understand your goals.

Social Media 100

Social Media Marketing B2B ROI 100

Webbiquity SMM

JANUARY 5, 2016

4 Steps to Get Business Results from Your Content Marketing Strategy by Content Marketing Institute. Does your content marketing strategy tie to your business goals? This four-step guide from Mark Walker shows you how to take a sound content marketing strategy through to measurement via great planning and execution.

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

MARCH 11, 2013

You’ll find the answers to those questions and many more here in more than two dozen of the best WPO guides, tips, tactics and strategies of the past year. Marketing Research Chart: Does your organization have an inbound strategy? ” SEM + SEO [PRESENTATION] by e-Strategy Trends. ” Which is WPO.

SEO 192

SEO Paid Search Engineering Reputation 192

Webbiquity SMM

MARCH 27, 2017

Log in and you will quickly find data, analysis and insights that allow you to quickly engage with those engaging with you. Sample review: “(Post Planner is) an app that helps you manage and enhance your marketing strategy. This includes pulling all posts and comments into one dashboard for analysis, measurement and engagement.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Webbiquity SMM

MARCH 6, 2012

How can Facebook be used to support an SEO strategy? Maria Peagler shares an infographic focused on strategies for being successful–not boring–on Facebook, among them: using contests (e.g. Why Facebook Should be Part of Your SEO Strategy by gShift Labs. What common mistakes should marketers avoid?

Tips 219

Tips Facebook Tools B2B 219

Webbiquity SMM

FEBRUARY 21, 2017

It caters to individuals as well as enterprises who have content marketing in their branding strategy.” — GetApp. Use Trapit’s artificial intelligence to find news, insights, trends, and analysis that employees want to share and customers want to consume. Pricing: free or contract vendor for enterprise pricing. 10) Listly. 11) TrapIt.

Curation 214

Curation Tools Curata Flipboard 214