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How To Manage & Improve Online Brand Reputation in 2023 (Guide)

Keyhole.co

So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. To help you in this journey, here’s our detailed guide to building a strong online reputation and maintaining it with strategic efforts.

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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

Analysis 103
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13 social listening tools for your brand in 2023

Sprout Social

Or sensing when your brand reputation is in trouble? While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. You can even set up custom alerts to anticipate an upcoming brand crisis, giving you ample time to fix it before it gets out of hand.

Tools 109
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Twitter Social Listening Guide 101

Keyhole.co

Brand reputation management As a brand, you can’t make everyone happy. However, keeping track of positive and negative comments around your business is essential to mitigate potential reputation crises. Competitor analysis Twitter earned a whopping $1.08 billion in ad revenue in 2022.

Twitter 59
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Measuring Customer Experience for B2B Marketers

Oktopost

of B2B professionals said customer experience is now their top priority for the upcoming five years. Measuring your B2B customer experience success can be broken down into three major categories: Customer Feedback, Marketing KPIs, and Customer Metrics Analysis. Customer Metrics Analysis. Source: B2BInternational.

B2B 101
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Competitive insights: 6 essential market factors and how you can collect them

Sprout Social

Refining this approach, by regularly conducting a competitive analysis , turns this reactive action into a proactive data source fundamental to marketing strategy. Before you begin any kind of competitive analysis, you need to identify who exactly your competitors are. What are the different aspects of competitive analysis?

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Upcoming Events. A platform should have an extensibility model, a content management model, a user profiling/membership model, a rating/reputation system (for content and authors), and registration system, etc, etc, etc…you get the idea. reputation. A wiki may have all these things, but that does not a platform make.