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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. What Are The Key Components of Social Data Analysis?

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How to Safeguard Patient Privacy in Healthcare with Data Masking

BeingOptimist

Patient privacy is a major concern for healthcare organizations today. Such breaches not only violate patient privacy but also damage the reputation and finances of healthcare organizations. Data masking ensures privacy compliance. HIPAA and other regulations mandate healthcare organizations to protect patient privacy.

Privacy 40
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Cyber Background Checks: Navigating the New Normal

BeingOptimist

They play a pivotal role in making informed choices in sectors ranging from employment to rentals, while navigating a complex maze of legality, privacy, and ethics. This includes assessing their online activities, cyber behavior history, and overall digital reputation.

Privacy 79
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Role of artificial intelligence in marketing

Sprout Social

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 126
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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

AI misuse or neglecting ethical concerns can result in a damaged brand reputation, product failures, litigation and regulatory issues. Our community discussed several risks including privacy infringement, manipulation of public opinion and autonomous weapons. What software and analysis can help us mitigate business risks?

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8 Social Listening Examples: How Brands Are Thriving Digital Landscape

Keyhole.co

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time.

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How AI is changing communications and PR: Risks and benefits

Sprout Social

With AI, communications teams can gain a deeper understanding of the customer’s mind through social media sentiment analysis. Sentiment analysis tools use machine learning to gather information about consumer attitudes and assess their emotional state. Now, we’re changing our processes to accommodate state law.

Sentiment 115