Social Media Strategies Summit

MARCH 6, 2024

Google Analytics can be an unlikely ally here. For instance, this brand’s Google Analytics shows that a decent chunk of its audience works in or is interested in technology. Again, Google Analytics (or whatever web analytics tool you use) can help you here, showing you which social networks are bringing visitors to your site.

Social Media 215

Social Media How To Survey Analytics 215

Keyhole.co

DECEMBER 5, 2022

But this needs the data-driven and proactive approach of LinkedIn competitor analysis. As mentioned before, LinkedIn is on the professional spectrum of social media sites. So, brands need to put their best into developing their LinkedIn competitor analysis strategy. Why LinkedIn competitor analysis is important.

Analysis 52

Analysis LinkedIn Research How To 52

Razor Social

JUNE 6, 2018

What website analysis tools do you use for tracking your website performance? If you want a close-up of user behavior on your site, there is a great heatmap functionality that lets you enter the URL of any page on your website. Understand the optimization of your site for Social Sharing. Form Analytics.

Analysis 111

Analysis Tools Analytics SEO 111

Sprout Social

MARCH 27, 2019

Enter the world of sentiment analysis. In this guide, we’ll break down the importance of social media sentiment analysis, how to conduct it and what it can do to transform your business. What is sentiment analysis? If you want to know exactly how people feel about your business, sentiment analysis can do the trick.

Sentiment 110

Sentiment Analysis Social Media How To 110

Bill Hartzer

NOVEMBER 11, 2013

How can you tell whether or not your website has suffered a traffic loss or some sort of penalty as a result of the Google Penguin updates? And if your website actually did suffer a traffic loss, you actually might not know it: especially if you are looking at your Google Analytics. Again, the same thing.

Google 102

Google Sites Analytics Engineering 102

Keyhole.co

JULY 20, 2023

Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. Like every free tool out there, Google Alerts lack loads of intuitive features. Why should you look for Google Alerts alternatives in the first place? Probably not!

Industry 52

Industry News Google Brands 52

Buffer Social

JULY 12, 2023

I launched BAUCE Magazine with an English degree and a dream: To create a lifestyle site that would help women from disadvantaged backgrounds attain wealth, build their empires, and look good while doing it. Specifically, I used Google Analytics to deep dive into what content led to continued engagement, and what lost people.

SEO 77

SEO Sites Social Media Metrics 77

Sprout Social

APRIL 3, 2017

Performing a social media competitive analysis allows you to get an in-depth look at what your competitors are doing to be successful. The easiest way to find your competition is Google. For example, if your company sold watch straps, you would Google “watch straps” or “watch bands.”

Analysis 105

Analysis Social Media Hashtag Report 105

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Review 128

Review Brands How To Analysis 128

Kikolani

APRIL 5, 2010

After each Google PageRank update , bloggers find themselves pondering the value of PageRank in relationship to their blog, and what really made the difference between whether their site got its first PageRank , a huge jump , a deserved increase , an undeserved decrease , or the infamous no information available rank. Related Posts.

Analysis 125

Analysis Google Bookmarklet Content 125

Pam Moore

JULY 5, 2017

How to monitor live traffic on your site when hosting an online event? Why you should setup the goals and conversions feature within Google Analytics? Google Analytics is an amazing platform to help marketers get in the head of their customer, better understand the performance of their content, online platform and overall marketing.

Analytics 167

Analytics Google Metrics ROI 167

Adam Sherk

JANUARY 23, 2013

The news of layoffs at StumbleUpon reminded me that in compiling some year-end social media referral data I’d noticed that a number of sites had experienced declines in StumbleUpon traffic. The examined sites can be roughly divided into five main categories: food, home, fashion & beauty, health, entertainment and news & tech.

StumbleUpon 172

StumbleUpon Sites Content Survey 172

Kikolani

SEPTEMBER 13, 2016

To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. While links from quality sites can help you rank higher for more keywords, backlinks from bad sources can ruin all your marketing efforts.

Metrics 60

Metrics Analysis SEO NoFollow 60

Kikolani

SEPTEMBER 13, 2016

To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. While links from quality sites can help you rank higher for more keywords, backlinks from bad sources can ruin all your marketing efforts.

Metrics 60

Metrics Analysis SEO NoFollow 60

Webbiquity SMM

OCTOBER 22, 2021

Use tools like Google Keyword Planner and SEMrush to identify variations, popularity, and optimization difficulty. Conduct a Google search using those words to see how often your site shows up on the first page, then refine your list. Return to Google for competitive analysis.

Social Media 205

Social Media Tips Metrics B2B 205

Adam Sherk

OCTOBER 6, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Which News Sites Get the Most Social Media Engagement? by Adam Sherk on October 6, 2010 It is safe to say that most news sites are now experimenting with various forms of user engagement and content promotion through social media. on their site).

Sites 176

Sites News Postrank Engagement 176

Adam Sherk

AUGUST 31, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular News Sites on YouTube by Adam Sherk on August 31, 2010 YouTube is both a major opportunity and an interesting challenge for news sites. So I thought I’d investigate how well news sites are doing at building channel subscribers and video views.

Sites 182

Sites News YouTube Press Release 182

Small Business Mavericks

AUGUST 8, 2014

Google has announced that they are interested in making the internet a safer place so they are going to start using HTTPS as a ranking signal. Whenever Google says they will be doing something like this, you know that your SEO will be affected eventually. People Like Secure Sites. That’s just human nature.

SEO 87

SEO Google Engineering Analysis 87

Sprout Social

NOVEMBER 21, 2023

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. For example, you might find your competitor gets consistently get good reviews on Google about their customer service. Where are they getting most of their traffic from? You need to know it all.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Razor Social

OCTOBER 5, 2016

The SEO title (quite often called the meta title) is not displayed on your page but is an important factor for Google when indexing your post. When you search for something on Google the first line of search results is the meta title. This will do an analysis of up to 500 pages for free.

Google 105

Google How To SEO Analysis 105

Sprout Social

NOVEMBER 8, 2023

That’s what sentiment analysis is all about. In this post, you’ll learn what customer sentiment analysis is, why it matters and how to do it right. Table of Contents What is customer sentiment analysis? Sentiment analysis is an integral part of delivering an exceptional AI customer experience.

Sentiment 111

Sentiment How To Analysis Review 111

Hootsuite

SEPTEMBER 14, 2023

Monitoring The first step in social media intelligence is to monitor multiple social networking sites where your target audience is active. Collecting data Once you’ve identified relevant social media conversations, the next step is to collect data to help inform your analysis. This is where data analysis comes in.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

OCTOBER 19, 2023

Although reputation management is synonymous with review sites (think: Yelp! This is where something like social media sentiment analysis can really save the day. Gain a competitive advantage by tracking trends Reputation monitoring is invaluable for the sake of competitive analysis. or G2), it goes far beyond that.

Reputation 97

Reputation Sentiment Analysis Notification 97

Bill Hartzer

JULY 14, 2011

Since the rise of social media sites, many have believed that the need for SEO is now dead. Google and other search engines haven’t forgotten the importance of good content, and are now penalizing websites which are writing only for keywords or contain only purchased links. SEO isn’t dead. Its function has just evolved.

SEO 147

SEO Sites Social Media Yahoo 147

Small Business Mavericks

MAY 14, 2013

Google’s head of web spam, Matt Cutts, posted a video on YouTube recently telling us what algorithm changes Google is planning to take this summer. There are 10 specific issues Google is planning to address. Small Business Internet Marketing authority google search algorithms'

Upcoming 98

Upcoming Google Small Business Analysis 98

Convince & Convert

APRIL 9, 2014

These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because Google+ is not going away. I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. version of Google.

Google 167

Google Adwords Marketing YouTube 167

Razor Social

MAY 18, 2017

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. So go ahead, log into your Google Analytics account and click the Admin tab at the bottom of the menu on the left. Account Level Settings. The Basic settings include your account ID and name.

Analytics 110

Analytics Google URL Adwords 110

Writtent Blog

JULY 22, 2013

The difficulty of success means that competitive marketing analysis is more crucial than ever. Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market. What About SWOT Analysis?

Analysis 106

Analysis BuzzStream Marketing SEO 106

Idaconcpts

MARCH 5, 2011

In a move “to encourage a healthy web ecosystem,” Google recently announced a major change to its search algorithm – a move to devalue so-called “content farms” that primarily copy content from other websites, and sites that offer little or no value-added content for users.

Google 146

Google Content Technorati SEO 146

Hootsuite

NOVEMBER 7, 2023

With integrations from the Hootsuite App Directory , you can even monitor conversations on Reddit, Google My Business, and multiple online review sites. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling. Pricing is available on request.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Bill Hartzer

OCTOBER 31, 2013

A while back I wrote about how many SEO companies and so-called SEO experts have been offering a Google Penguin Recovery Service. Google Penguin is entirely about links to your site, right?!? Below, I’ll detail why Google Penguin is not all about the links that are pointing to your website.

Google 110

Google Domain Name Engineering SEO 110

Kikolani

JANUARY 29, 2013

Whether you’re blogging for personal, professional or business; Google Analytics can offer a wealth of data – where your visitors are located, the search terms they used to find you, how much time they spent on your site and so on. How to Set up Internal Site Search in Google Analytics. Login to Google Analytics.

Sites 139

Sites Data Metrics How To 139

Oktopost

JANUARY 11, 2024

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns. Email marketing tools offer list nurturing with segmentation and automation.

Tools 62

Tools B2B Hubspot Analytics 62

Sherrilynne Starkie

AUGUST 8, 2018

It includes Facebook for publishers, Google Data Studio, auto tweeting, Youtube aspect ratios and a discussion of tech industry ethics in targeting children. Google launches three new ways to tell data stories. Three new features in Google’s Data Studio make analysis and reporting easier.

API 150

API YouTube Data News 150

Adam Sherk

JUNE 15, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites on Twitter: Who is Making the Most Impact? But Twitter, Facebook in some cases Digg still represent the majority of social media referrals to many news sites, so they continue to be a priority. 2,461,060 2 @cnnbrk 77.3% 3,139,883 3 @TIME 76.9%

News 165

News Sites Twitter Digg 165

The Realtime Report

APRIL 3, 2014

Google Plus: 343 million monthly active users. In Converseon’s recent analysis of direct user interactions with leading brands on Facebook, Twitter and Google Plus, “exactly one-fifth of user interaction on both Facebook and Twitter was negative.” Google Plus: 53% positive, 29% neutral, 18% negative.

Social Networking 170

Social Networking Sentiment Brands Twitter 170

Kikolani

MARCH 10, 2010

This a guest post from Duncan, an internet marketer who blogs about everything from on-site optimization to finding the best links on the net. Duplicate content is a hot topic at the moment, with much speculation about if it can harm your site, or if you can actually benefit from scraping content from other sites and placing it on your own.

Google 151

Google Content Apple Sites 151