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How to use AI analytics for targeted business decisions

Sprout Social

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. What is AI analytics?

Analytics 114
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6 steps to create an org-wide social listening strategy

Sprout Social

As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. Follow these six steps and this cheatsheet to build a listening strategy that positions you as a competitive, in-touch, holistic and data-driven business. . Competitive analysis.

Strategy 119
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12 Best Social Media Automation Tools For The AI Age (2023)

Keyhole.co

The platform examines several online forums, groups, and conversation threads to measure the audience’s perception and alert you. Just put in what’s essential for your content strategy. Here, you get instant access to brand mentions across social, news, blogs, videos, etc.

Tools 52
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16 of the Best TikTok Tools to Improve Your Marketing

Hootsuite

Pendulum also has an in-app analysis of your videos. These analytics are easy to understand and access, giving you valuable insight into your TikTok strategy. It not only measures and tracks but gives you actionable insights into your strategy. Plus, you’ll have a macro-shot of your weekly, monthly, and yearly strategy.

Tools 110
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4 Research Methods to Find Unique Angles Outside The First Page of Google

Buffer Social

Why only SERP analysis doesn't cut it anymore Here's what's wrong if you limit your research to analyzing top-ranking pages. Would it be someone who compiled an article using already ranked pages or someone with hands-on experience with building to-do list templates or has talked to those who have?

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Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

Our target market will not and does not engage with our content on public forums. Supporting Resources: 2019 Content Editorial Calendar Template (includes Nov and Dec 2018). Audience Analysis Worksheet (worksheet to help you prioritize your niche). What does this mean and why does this matter? Be careful who you listen to.

Metrics 60
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Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

Our target market will not and does not engage with our content on public forums. Supporting Resources: 2019 Content Editorial Calendar Template (includes Nov and Dec 2018). Audience Analysis Worksheet (worksheet to help you prioritize your niche). What does this mean and why does this matter? Be careful who you listen to.

Metrics 60