Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Traditional analytics, in contrast, requires more manual data analysis.

Analytics 111

Analytics Sentiment Analysis Patterns 111

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Creator Studio is a dashboard content creators and brands use to manage their content, audience engagement and data analysis of their Facebook and Instagram accounts. What is Creator Studio?`

Instagram 104

Instagram Facebook Marketing Features 104

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Review 126

Review Brands How To Analysis 126

Dave Fleet

MARCH 5, 2012

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. A marketer’s journey on Facebook: from engagement to advertising. How so, you ask? Let’s start by.

Content 375

Content Marketing Advertising Analysis 375

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing?

Strategy 121

Strategy Brands Content UGC 121

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 143

Research Social Media Airlines Marketing 143

Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. HubSpot HubSpot is an all-in-one stack of marketing, sales, and service tools. You can view all Keyhole pricing plans here.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

SEPTEMBER 12, 2023

billion people , social networking sites are a goldmine of sales and marketing opportunities. Keyhole Social media marketing is much more than fun posts and replying to comments. Content Scheduling and Publishing Tools Planning and publishing bulk content at the right time is a task of precision.

Tools 52

Tools Social Media Curata Price 52

Keyhole.co

JULY 18, 2023

If your business is yet to market itself on TikTok, you are missing a trick. But what else makes it the ideal marketing platform? TikTok users are active and engaged – the perfect marketing combination. TikTok for business accounts are aimed at companies and brands that want to use TikTok for marketing purposes.

Tips 52

Tips Marketing Trends Influencer 52

Hootsuite

SEPTEMBER 13, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. TikTok makes it relatively easy to run a simple competitive analysis.

Patterns 137

Patterns Analysis Analytics Overview 137

Later

AUGUST 19, 2021

To discover the answer, Later analyzed over 81 million feed posts (excluding Reels and IGTV videos). Based on our analysis, the more you post on Instagram per week, the greater your overall reach will be. Based on Later’s analysis of over 917K unique accounts, users that post more times per week typically have more followers.

Instagram 132

Instagram Analysis Hashtag Engagement 132

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together. What is Social Listening?

B2B 155

B2B Sentiment Analysis Reputation 155

Oktopost

APRIL 29, 2024

Many discussions take place about B2B intent data in the context of ABM (Account Based Marketing) or other strategic marketing and sales programs. These traces are derived from interactions such as likes, shares, or comments on posts in their feed or groups that they follow. How can marketers use social intent data?

Data 62

Data Social Media ROI B2B 62

Sprout Social

AUGUST 17, 2022

From competitive analysis to figuring out how to better serve your customers, monitoring serves as a treasure trove of insight. To combat comment overload, Agorapulse allows users to set parameters to filter specific phrases and platforms out of their monitoring feeds.

Campaign 123

Campaign Social Media Tools Hubspot 123

Keyhole.co

FEBRUARY 3, 2024

If you were to visualize it, it might look something like the market share graphic below: ( Image Source ) Why is measuring share of voice important? For example, here’s a screenshot of a social media listening tool analyzing your brand metrics vs. overall market metrics. How to do that, you ask? It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

MARCH 20, 2023

According to the Sprout Social Content Benchmarks report , 52% of marketers cite changing content formats as a challenge when planning and scheduling posts. And it’s well within your reach to start using it in your video marketing strategy. A tool like Sprout turns weeks of manual analysis into a few minutes’ work.

Buy 115

Buy Video How To Template 115

Adam Sherk

OCTOBER 14, 2015

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. For publishers there is promise, however it’s too soon to say if the pros will outweigh cons such as giving up some control and/or technical complications. Site Speed.

SEO 100

SEO Syndication Marketing NoFollow 100

Hootsuite

JANUARY 4, 2023

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing? A whopping 4.74

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Buffer Social

OCTOBER 9, 2023

The metrics are: The number of views your channel has received over a certain time Total watch time of your videos in hours The number of subscribers you’ve gotten over a certain time You can also see an overview of the top content you’ve published in a selected time period and a summary of the total views and average view duration.

Analytics 85

Analytics YouTube Overview Metrics 85

Keyhole.co

MARCH 24, 2024

But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. In short, the feed is vibrant and builds aspiration in the audience.

Communities 59

Communities Social Media Strategy UGC 59

Sprout Social

JULY 7, 2021

Is your marketing tech stack actually helping your company grow? This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools. This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools.

Marketing 123

Marketing How To Software Team 123

agora pulse

MAY 28, 2020

In other words, publish it again on your social media platform. You may worry that doing so will make your feed feel stale, it will actually make your feed more valuable if you do it right. This type of strategy is similar to growth hacking or even account-based marketing, and it is highly effective. Bulk create content.

Instagram 170

Instagram How To Hashtag Feed 170

Jon Loomer

SEPTEMBER 11, 2018

Though Facebook has made it easier to simply use Instagram as another place to publish your ads, my recommendation is to create specific assets optimized for each platform whenever possible. Let’s compare that with the same target for Instagram Feed placement. The 9,600,000 people in this example are based on automatic placements.

Instagram 167

Instagram Facebook How To Feed 167

Sprout Social

MAY 16, 2023

Emerging technologies, rising consumer expectations and a shifting social media marketing landscape have left many with questions on how to navigate this changing terrain. If businesses want to embed the value of social throughout an organization, they need to make infrastructure investments that feed social data throughout their tech stack.

Social Media 107

Social Media Loyalty Reputation Data 107

Buffer Social

SEPTEMBER 5, 2023

Managing social media requires the expertise of executives like VPs and Chief Marketing Officers (CMOs) who are dedicated to social media. The March 2023 CMO Survey revealed companies spend 17 percent of their marketing budget on social media. This couldn’t be more wrong. Experts predict that figure will increase to 20.3

Social Media 90

Social Media How To Skills Hubspot 90

Later

MARCH 30, 2020

We wanted to take our best time to post analysis further, so with the help of influencer marketing platform Fohr, we discovered the global best times to post for PST, EST, GMT, and AEDT! Video is one of the best tools in a marketer’s toolbox, and thankfully Instagram has made video marketing more accessible for small businesses!

Statistics 67

Statistics Social Media Marketing Instagram 67

Hootsuite

AUGUST 16, 2023

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. Social media planning tools are software that helps you schedule, organize, and publish content on social media. Best Time to Publish suggests publishing times when your audience is online. Try Hootsuite for free.

Social Media 88

Social Media Tools HootSuite Tweetdeck 88

OnlineRockersHub Marketing Blog

MARCH 20, 2020

Facebook also accounts for 2 million advertisers, and thus, it is considered a crucial part of formalizing your marketing strategy if you are actively using Facebook as a channel to reach out to your audience. Thus, to ease your job, here we have squeezed out the 10 most effective Facebook marketing tools from plenty of tools.

Campaign 88

Campaign Tools Social Media Facebook 88

Keyhole.co

JULY 20, 2023

Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. The tool is excellent for trend analysis as well. Probably not!

Industry 52

Industry News Google Brands 52

Later

APRIL 9, 2020

Thinking about jumping into affiliate marketing on Instagram? In this blog post, we’re explaining what affiliate marketing is, how to get started, and how you can use an affiliate program to fast-track your brand’s growth and success! Table of Contents: What is Affiliate Marketing? What Are the Benefits of Affiliate Marketing?

Affiliate marketing 97

Affiliate marketing Affiliate network Instagram Marketing 97

Hootsuite

JUNE 15, 2021

Famous pups partner with brands, sell merch and even publish books! This creates a great mix of highly aesthetic content in their feed. A polished, consistent feed that’s recognizably you will have your followers coming back for more. No, we’re not talking about your ex — we’re talking about dogs. million followers).

Instagram 145

Instagram HootSuite How To Influencer 145

Socialmedia.biz

JULY 28, 2016

C ontent marketers have access to hundreds of tools that can make their jobs more effective. We’ll list 10 awesome content marketing tools that will definitely improve the way you work. 2 Open Site Explorer by Moz : Creating backlinks is an important part of your content marketing strategy. Post by Kate Simpson. Cost: free.

Tools 60

Tools Content Marketing HootSuite 60

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Over time, it provides more detailed insights about your business and your industry, so you can make the most of the time and resources you invest in social marketing. Why is social media data collection so important? Profile visits.

Data 94

Data Social Media HootSuite Template 94

Unmetric

JUNE 18, 2019

Marketers hustle to push out engaging content every day to skyrocket their engagement levels. There’s a host of features that will help you analyze your brand’s social media performance on Facebook and make better marketing decisions. Facebook groups need as much attention as you give your feed.

Analytics 119

Analytics Tools Facebook Overview 119

agora pulse

DECEMBER 9, 2020

The right time to publish depends on several factors, including: Your brand’s industry. For social media managers, publishing content that fails to generate likes, shares, or clicks is a worst-case scenario. Publishing great content at the wrong time means fewer views of your posts and limited opportunities to engage.

Social Media 176

Social Media Social Media Management Instagram Patterns 176

Socialmedia.biz

MARCH 8, 2019

Here’s the catch, though: Much like Facebook, it’s become extremely difficult for your content to appear organically a potential customer’s feed. So, how does an average, community-focused business that relies mostly on word-of-mouth marketing use the platform to attract customers without spending a pretty penny?

Instagram 110

Instagram Education Publishing Industry 110

Viper Chill

JUNE 27, 2013

It has been a long time since I published a data-centric blog post, even though they’re often my favourite to write and tend to get the best response. To make this more accurate (and to make it easier on myself) I’ve sourced all of the information used in my analysis below directly from BuySellAds.

Analysis 84

Analysis Advertising Sites Automotive 84