Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 125

Strategy Sentiment Marketing Analysis 125

Keyhole.co

MARCH 9, 2023

Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard. You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

DECEMBER 15, 2023

They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. Mentionlytics: A Bird’s-Eye View Mentionlytics is a social media monitoring and analysis tool that lets brands track mentions and watch for competitor performance.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Hootsuite

NOVEMBER 7, 2023

Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Track social sentiment in real time. Hootsuite Hootsuite actually offers three different social listening features depending on the size of your brand and how much social data you need to analyze.

Brand Monitoring 99

Brand Monitoring Tools HootSuite Brands 99

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Although reputation management is synonymous with review sites (think: Yelp! This is where something like social media sentiment analysis can really save the day. or G2), it goes far beyond that.

Reputation 94

Reputation Sentiment Analysis Notification 94

Oktopost

MARCH 10, 2022

And when you have to prove the return on investment of each and every red cent, it can be difficult to justify increasing spend on organic social over Facebook ads. And that is why until recently, outside paid advertising, I didn’t think of social as a demand generation tool because I didn’t know that you could really measure it.

ROI 174

ROI B2B Social Media Brands 174

Keyhole.co

DECEMBER 13, 2023

The tool helps you manage your social media accounts with the help of market insights. These are taken from Facebook, Instagram, Twitter, YouTube, Reddit pages, and even blogs and forums. Our tool excels at tracking and gathering real-time social media data and using simple graphs and pie charts to depict the information.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

agora pulse

NOVEMBER 10, 2020

Zoho Social. Example of Agorapulse, a social media analytics tool. Agorapulse is a social media management tool that offers scheduling, engagement, monitoring, and reporting. Social media channels. Analisa, a social media analytics tool. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time.

B2B 131

B2B Social Media Management Metrics Social Media 131

Social Media Strategies Summit

FEBRUARY 24, 2021

Social listening involves tracking words and phrases across social platforms and websites, then analyzing and learning from the results. The use of the word “social” is a little misleading because it’s not limited to platforms like Facebook and LinkedIn. Cloudera Leverages B2B Social Listening to Assess Market Sentiment.

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Social Media Strategy Sentiment Marketing 147

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms. The tool is excellent for trend analysis as well.

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Industry News Google Brands 52

Sprout Social

FEBRUARY 20, 2020

Olivia Jepson Sprout Social Media Strategist. As a social media manager, you have a unique understanding of social listening that positions you as the subject matter expert. Competitive analysis. Reputation management. Improve sentiment around customer service. Step 1: Get started .

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Strategy Sentiment Social Media Management Analysis 118

Keyhole.co

NOVEMBER 6, 2022

Not only does the tool allow you to track @mentions and customer conversations across social media, blogs, and forums. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Best of all? Price: Free. Price: Custom.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

JANUARY 10, 2024

Sprout simplifies online review management by pulling reviews from Facebook, Google My Business, TripAdvisor and other online review sites into one platform. Leverage AI AI techniques like sentiment analysis give you a quick, data-informed pulse check on how your audience feels about your brand.

Reputation 101

Reputation System Brands Knowledge Base 101

Sprout Social

JANUARY 19, 2021

Sprout’s Competitor Reports , available in Premium and Advanced plans, give you in-depth data around your competitors’ content performance within major social platforms, including Twitter, Facebook, and Instagram. This is where social listening comes into play. Identify new opportunities to connect with your audience. .

Data 93

Data Sentiment API Analysis 93

Sprout Social

OCTOBER 4, 2021

Sprout’s tagging feature makes this type of analysis easy. For example, you could use tags for specific product lines, sentiment scores or customer care, and use the Tag Performance Report to track the results. Sprout’s Competitor Reports allow you to monitor your competitor’s performance across Facebook, Instagram and Twitter.

Data 121

Data Metrics Sentiment Analytics 121

Keyhole.co

MARCH 20, 2024

Social listening essentially lets you do market research and competitor analysis all through the help of one tool, which can save you time and allow you to optimize your overall B2B marketing strategy according to what your audience wants to see. Review of selected LinkedIn monitoring tools 1. Pricing: Prices start at $99 per month.

LinkedIn 52

LinkedIn Tools B2B Price 52

Oktopost

NOVEMBER 30, 2023

While the precise number of shares attributed to dark social is difficult to come by, it is estimated that around 84% of all shares can be traced to ‘hidden’ sources such as WhatsApp, Facebook Messenger, private subreddits, Facebook Groups, Slack, or email. Of course, creating custom pages and forms is incredibly time-consuming.

Forums 62

Forums Reddit Analytics Sentiment 62

Unmetric

JUNE 11, 2019

The color and object analysis will help you discover content ideas by searching for branded social content based on dominant colors and/or objects used within images and analyze their performance. The solutions offered are comprehensive and essential to manage your social footprint. Salesforce Social Studio.

Analytics 125

Analytics Tools Social Media Curation 125

Oktopost

DECEMBER 21, 2023

Competitor Analysis : Evaluate competitors to identify areas where they excel or fall short. Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. This type of analysis is not limited to advertising alone.

Marketing 62

Marketing Survey Skills How To 62

Razor Social

NOVEMBER 29, 0002

Monitoring your social media analytics can make the difference between the success or failure of your social media presence. In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. The Social Media Analytics Compass.

Analytics 89

Analytics Social Media How To Analysis 89

Hootsuite

JANUARY 24, 2022

Brand sentiment. Social share of voice. The first step to developing an effective social media data analysis plan is to establish SMART goals. For more options, check out our full post on social media data analytics tools. Share the results in a social media report. sentiment analysis).

Data 94

Data Social Media HootSuite Template 94

Sprout Social

JUNE 28, 2023

For example, after sifting through billions of social data points in seconds, Sprout’s automation packages those insights in shareable reports to keep stakeholders looped in. You may use email, social media, audience analysis, workflow, analytics or advertising automation, or a combination of all of these.

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Team Hubspot Marketing SMS 106

Keyhole.co

MARCH 2, 2023

Love it or hate it, social media is here to stay. Platforms like Facebook, Instagram, and Twitter have become so integral part to our daily lives, that they’ve changed the way we meet, communicate, and network. Social media has also changed the way products and services are marketed.

Social Media 52

Social Media Tools HootSuite Marketing 52

Sprout Social

FEBRUARY 8, 2021

Social teams can use a profile performance report to track awareness and visibility across networks like Facebook, Twitter and Instagram. This type of report is ideal for providing a high-level overview of your social performance to the broader marketing organization. Facebook, Instagram & Twitter Competitor Reports.

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Report Social Media Metrics Team 127

Razor Social

MARCH 30, 2016

Campaign Analysis. Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.”

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Keyhole.co

MARCH 24, 2023

Role in reputation management By tracking social mentions, brands can gain a better understanding of how they are perceived by their audience and identify any issues or areas for improvement. Brands can use this information to adjust their messaging and marketing strategies and address negative sentiment or feedback.

How To 52

How To Sentiment Reputation Hashtag 52

Sprout Social

FEBRUARY 5, 2020

But given the volume of conversations on social, it’s important to have the right social listening tools in place so that your entire business can get the insights they need. Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage.

Tools 90

Tools Sentiment How To Team 90

Hootsuite

NOVEMBER 28, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Reddit is a social network with a forum-style discussion structure. An upvote is equivalent to a “like” on platforms like Instagram or Facebook. What is Reddit?

Reddit 101

Reddit Brands Meme Forums 101

Keyhole.co

JUNE 19, 2023

Social is a cost-effective and prompt channel for businesses to connect with their audience. Social media statistics show over 4.26 billion people are engaged in various social platforms. Catering to platforms like Facebook, Instagram, Twitter, LinkedIn, etc., How does social listening impact customer success?

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

MAY 8, 2023

From highlighting student life to sharing school updates, a social media strategy for education needs to fulfill multiple functions. Are you looking to keep a pulse on sentiment and brand health? Sign up for a free 30-day trial of Sprout Social or request a personalized demo and try it for yourself.

Tourism 106

Tourism Travel Education Engagement 106

Hootsuite

APRIL 11, 2023

A SWOT analysis is a long-proven method of analyzing where your brand stands and how you’re stacking up against the competition. A social media SWOT analysis takes a close look at the social media landscape for your niche. Start free 30-day trial What is a social media SWOT analysis?

Analysis 105

Analysis Social Media HootSuite Tips 105

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. Assess which moments are right for brand involvement.

Eventful 111

Eventful Social Media How To Sports 111

Sprout Social

SEPTEMBER 14, 2023

Use customer service metrics like reply time, reply or response rate and sentiment analysis to understand where your customer care excels, and where it needs work. Make checking your reviews part of your monitoring and social analysis process. This starts with evaluating your customer care effectiveness.

Strategy 120

Strategy Brands Content UGC 120

agora pulse

MAY 4, 2016

One of my favorite hashtag-tracking platforms is Keyhole , a real-time hashtag tracker for Twitter, Instagram, and Facebook. In fact, their Instagram Analytics covers the full spectrum with a patent-pending ColorTracking analysis. and what the user sentiment is. What type of hashtags do you need to better manage?

Hashtag 156

Hashtag Tools Tourism Hotels 156

Hootsuite

SEPTEMBER 14, 2020

Note that in order to use Instagram Insights, you’ll need to switch to a business profile on Instagram , which involves tying your Instagram profile to a Facebook business page. Other advantages: Hootsuite also has social listening and competitive analysis tools. They also offer social media management and scheduling tools.

Metrics 145

Metrics Analytics Instagram Tools 145

Oktopost

OCTOBER 26, 2020

Why you need a social media management tool. It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. The average social media user today spends over 2 hours on social media daily across an average of 8 platforms. .

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159