Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

Analysis 105

Analysis Sentiment Marketing How To 105

Sprout Social

JUNE 26, 2023

Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive. AI tools not only help replace cumbersome processes with highly efficient workflows, they seamlessly analyze unstructured data to extract important business intelligence.

Sentiment 104

Sentiment Analysis Patterns Price 104

Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. But how do these tools identify relevant information from the barrage of conflicting data online? Enter: named entity recognition (NER).

Brands 85

Brands Sentiment Analysis Marketing 85

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. Even though these tools are becoming more user-friendly and intuitive with time, you still need the right nuances in AI prompts to generate desired responses.

Tools 99

Tools How To Sentiment Training 99

Keyhole.co

SEPTEMBER 12, 2023

That’s where reliable social media automation tools can help you. In today’s article, we bring you some of the best social media automation tools so you can choose the right one for your business. In today’s article, we bring you some of the best social media automation tools so you can choose the right one for your business.

Tools 52

Tools Social Media Curata Price 52

Sprout Social

NOVEMBER 21, 2023

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. What is competitive monitoring?

Sentiment 96

Sentiment Metrics Analysis Trends 96

Keyhole.co

MAY 12, 2023

Their undisputed secret lies in keyword monitoring tools. Post that, we’ll also review a couple of keyword monitoring tools that you can use right away. Competitor analysis Want to know what your competitors are doing? Trend analysis Keep in check what’s popular right now and use those keywords to get more traffic.

Tools 52

Tools Strategy Marketing Analysis 52

Unmetric

SEPTEMBER 9, 2019

Oh, and some tools to do the job. Choosing a competitor benchmarking tool. Luckily there are several competitor benchmarking tools that will do the work and keep an eye on your competitors for you. Luckily there are several competitor benchmarking tools that will do the work and keep an eye on your competitors for you.

Tools 85

Tools Hitwise Analysis Price 85

Ignite Social Media

OCTOBER 4, 2016

Tools that provide monitoring services are doorways into a world of product feedback, customer complaints & praise, competitor announcements, industry trends and much, much more, such as conversations around Making a Murderer or pets on Instagram. What free tools do you use for social media listening? Google Alerts. Contact us!

Tools 152

Tools Social Media RSS Analysis 152

Keyhole.co

NOVEMBER 6, 2022

And this is where social media monitoring tools come into place. Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Brands lined up for the opportunity to be associated with it, using the widespread recognition and positive sentiment that Barbie holds. Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

Brands 110

Brands How To Sentiment Metrics 110

Oktopost

MARCH 20, 2022

As part of the platform, the new module will provide our customers with best-in-class tools to tap into social conversations that impact their businesses. Benchmarking and competitor analysis. In the Authors tab, you can track top social media users writing about any subject and estimate their reach and sentiment.

Conversation 118

Conversation Sentiment B2B Module 118

Unmetric

JUNE 11, 2019

But luckily there are several analytical tools to help marketers automate such mundane activities. And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. Brand24 is a great tool to help you reach potential customers and influencers.

Analytics 125

Analytics Tools Social Media Curation 125

Keyhole.co

FEBRUARY 3, 2024

In the case of measuring the share of voice on social media, you can leverage social signals, social listening tools, and brand visibility analytics. For example, here’s a screenshot of a social media listening tool analyzing your brand metrics vs. overall market metrics. All you need to do is hop onto a social media listening tool.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight. Did they launch a new product?

Social Media 74

Social Media Banking Brands Sentiment 74

Net-Savvy Executive

MARCH 12, 2012

Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. Look more closely at the tools The obvious question is, "What's good enough?" If the system provides automated sentiment scoring, how does it work?

Sentiment 73

Sentiment Analysis Crowdsourcing System 73

Webbiquity SMM

JANUARY 31, 2019

Your expenditures and an analysis of whether the current outreach used is the most cost-effective option. To perform an audit, we recommend using social media monitoring tools so your time isn’t wasted gathering data (a task a program can do nearly instantly). ’s leading home services (broadband and TV) search engine.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Webbiquity SMM

OCTOBER 13, 2010

A simple tool like Google Alerts would pick up most stray citations. The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Budget: $0 (I have no budget, I need something free!).

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

JANUARY 24, 2011

Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. This tool makes unfollowing non-followers easy. A free tool for finding the relative influence of any Twitter user.

Tools 206

Tools Social Media Lithium Sysomos 206

Bill Hartzer

MAY 26, 2010

What is needed are powerful methods, and tools to track your brand in the social media paradigm. While there are many more tools available out there, here is a list of some of the best monitoring tools and sites available that you can use to monitor your brand across the social media landscape.

Cymfony 152

Cymfony Social Media Tools SM2 152

Net-Savvy Executive

FEBRUARY 27, 2012

You have to know your needs in order to evaluate tools. Here are some tool capabilities that might back up a claim about language support: Find content written in a language Theoretically, all you need is support for the required character set, search terms in the desired language, and a broad range of sources.

Analysis 71

Analysis Social Media Sentiment Directory 71

Sprout Social

FEBRUARY 13, 2019

From consumer trends, market research, product feedback, competitive intelligence and strategic direction – armed with the right tools, every business the opportunity to improve with social data. Sprout’s robust content planning tools, for example, are never more than a click away. All the functionality you need, under one roof.

Authentication 102

Authentication Analysis Sentiment Tumblr 102

Keyhole.co

SEPTEMBER 20, 2023

First, you must conduct a thorough online search using social media platforms and search engines. Deep dive into the sentiment of every online conversation around your brand. You must also run a competitor analysis to see where your reputation stands in your niche. Want to run competitor analysis using Keyhole?

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

JUNE 28, 2023

But with the right tools and processes, automation also breaks down silos and makes your whole business a well-oiled, data-driven machine. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools. Automation tools are popular in marketing departments.

Team 109

Team Hubspot Marketing SMS 109

Keyhole.co

OCTOBER 7, 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool.

Sentiment 59

Sentiment Analysis Tools Price 59

Oktopost

SEPTEMBER 21, 2020

Social listening, much like social media itself, was originally conceived as a tool for creating and nurturing B2C relationships. It’s not only about knowing what needs and sentiments your prospects are expressing online, either. Granular sentiment analysis. Employee satisfaction and sentiment tracking.

B2B 90

B2B Marketing Sentiment Influencer 90

Sprout Social

MAY 24, 2022

Search engine results. Plus, in-network brand survey tools provide timely insights on how people are responding to your awareness efforts. The goal of earned media is to ensure sentiment around your brand is positive. You can monitor this holistically using a sentiment analysis tool or you can break it down by source.

Sentiment 97

Sentiment Metrics Hashtag Review 97

Sprout Social

NOVEMBER 2, 2023

Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand. Pay attention to what they say on social media and in reviews.

Examples 103

Examples Template Templates How To 103

Sprout Social

SEPTEMBER 18, 2023

Take into consideration the cost of tools, resources, employees and contractors. Use the right technology Including the right tech tools in every digital marketing budget is a no-brainer. More and more marketers are investing in tools and technologies to get the most out of their time and efforts.

Marketing 131

Marketing How To Sample Samples 131

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. The answers are out there, and there are tools to help you find them. Followerwonk.

Analytics 111

Analytics Social Media Tools Klout 111

ProBlogger

DECEMBER 6, 2022

One of the most common questions I’ve had over the last six months is ‘Have you tested any Artificial Intelligence Tools for creating content?’ To say that I’m impressed by how tools like this have improved over the last 12 months would be an understatement! SEMrush’s AI-based SEO analysis tool.

Curation 38

Curation Sentiment Curata Blogger 38

Hootsuite

NOVEMBER 28, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Instead of using complicated algorithmic tools to rank content, Reddit’s algorithm runs on votes. Learn more, including other tool recommendations, in our guide to social listening.

Reddit 100

Reddit Brands Meme Forums 100

Keyhole.co

SEPTEMBER 12, 2023

It tells the search engine to dig out content with the exact phrase as it’s entered, in the same order. You can search Tweets in specific geographies, dates, or a specific sentiment (like in the screenshot above). Through competitor analysis. You need automation and advanced search tools to ensure accuracy.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Razor Social

MARCH 30, 2016

There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations! The same can be said for monitoring tools. We have broken down the functionality that is likely to be found in monitoring tools. Campaign Analysis. Sentiment Analysis.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Oktopost

JANUARY 12, 2021

Measuring your B2B customer experience success can be broken down into three major categories: Customer Feedback, Marketing KPIs, and Customer Metrics Analysis. These clues can narrow your results, help discern sentiment, and track changes over time. Using a social management tool can also speed up the process. Check-In Calls.

B2B 101

B2B Marketing Metrics Survey 101

Webbiquity SMM

SEPTEMBER 16, 2013

The point that sentiment tracking is important (thought challenging to do accurately) in providing context around social mentions is well taken, but still: if you’ve got an active social media marketing program going and aren’t getting social mentions, that’s a critical signal that something is wrong. Social Mentions.

Metrics 195

Metrics Marketing Class ROI 195