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[Media Measurement White Paper] Tinfoil Trust: Mapping conspiracy theories during COVID-19

Audiense

This is a guest blog written by Media Measurement , a leading digital research consultancy that pairs data-driven technology with insight-led human analysis to help organisations filter through the increasingly noisy spaces of online and offline media.

Analysis 120
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The New Social Currency, a research from Social Listening to Audiences Analysis

Audiense

Last week I read a white paper that Pulsar recently published (Pulsar is a platform that has recently been added to the list of Audiense partners). Honestly, I’m not very knowledgeable about the subject, so all the information social data could provide me would be welcomed. Who are these people?

Insiders

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Social Business + Big Data = Business intelligence

Mindjumpers

quintillion bytes of data. To put it into perspective, we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. Parts of Big Data are produced via Big Data Applications (BDA) such as LinkedIn or Facebook.

Data 262
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Study shows social media drives sales

Sherrilynne Starkie

The findings are based on a two-year analysis of brand-customer social media engagement and transaction data with the more than 10-million member AIR MILES Reward Program. Researchers were then able to use AIR MILES program Collector data to obtain concrete evidence of the impact of social media engagement on purchasing behavior.

Study 377
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Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? Audience Analysis Worksheet. 10 Ways to Stomp Random Acts of Marketing (white paper).

Analytics 167
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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

Social monitoring is the act of collecting the data centered around your brand, company, and products. Social listening, however, is what puts that data into perspective. Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it. Competitor Analysis.

B2B 155
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Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Social data is becoming increasingly important in the new product development processes of many companies. For example, during discovery, social media data can help uncover ideas for new products or product line extentions to existing product lines. Social data can also be invaluable in the media planning and buying process.

Process 205