Global Social Media Adoption In 2011 [White Paper]
JANUARY 23, 2012
Technographic segmentation is a market research analysis tool used to identify and profile the characteristics and behaviors of consumers through the process of market segmentation. 2012 Social Marketing & New Media Predictions [White Paper]. Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester.
Social Marketers, CMO’s Are Most Worried About These Things
AUGUST 24, 2016
Education & Analysis Social Media White Papers, Guides, & eBooksBelieve it or not, CMO’s are a lot like you — they are tasked with being both creative superstars and measurement aficionados. With only a certain amount of budget and a seemingly endless list of goals, CMO’s are looking to balance the art and science of marketing. How You Can Help. How You Can Help.
Is your social media going in the right direction?
DECEMBER 26, 2012
Situational Analysis [meeting + research – estimated 4 hours]. We’ll write up our analysis of the your digital presence and provide recommendations for improving existing sites based on established goals, as well as identifying new social channels (if appropriate). Featured SocialFish News White PaperSocialFish can help. Social Media Audit. More SocialFishy Goodness.
Social Business + Big Data = Business intelligence
MAY 15, 2012
have introduced the white paper on Actionable Social Analytics by Awareness before, but I would like to show a relevant illustration to underline the purpose of SPS in handling Big Data from BDAs: Let the data revolution begin! Big Data Tech Development analysis BDA Big data Big Data Applications Social Media Social Performance Software Web analyticsTweet.
3 Paid Social Changes That Yielded Major Results
AUGUST 26, 2016
Social marketing has a direct role in facilitating this, by generating email signups for “gated content”: things like webinars or white papers that require an email address to view. Education & Analysis Social MediaAfter some experimentation, we’ve made three major changes on how we support paid social marketing campaigns depending on the desired outcome.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
However, B2B marketers expect that two years from now the top three will be understanding buyers, marketing technology tools, and market / competitor analysis (lead gen drops to #5 on the list). White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. Here are five key takeaways from this research: Image credit: e_Strategy Trends. Forbes ).
Social Intelligence adds value throughout the Stage Gate Process
Buzz Marketing for Technology
FEBRUARY 15, 2012
Information gathered as part of market analysis might signal that customers are showing strong preference for the features of another company’s competing product. Social data is becoming increasingly important in the new product development processes of many companies. Later, when launch is imminent, social channels are becoming a key factor in setting media and advertising strategies.
Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell
JANUARY 26, 2016
Supporting Resources: 15 Tips to Zoom Your Brand (white paper). Audience Analysis Worksheet. Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). Smart marketers know branding is much more than a logo. In reality, the logo is the easy part and only one small yet very important component of your brand. Big difference. iTunes.
Are You Measuring Your Social Media Efforts?
SEPTEMBER 20, 2014
Engagement includes comments, retweets, bounce rate, average amount of time spent on your site, white paper downloads, and video views. Will you need sentiment analysis? Businesses that have jumped on the social media train will do well to make sure that they monitor their social media efforts. What Do You Need to Monitor? What’s Your Budget? Additional Questions to Ask.
How To Use Influencer Marketing To Launch A New Product
The Realtime Report
DECEMBER 27, 2012
This is just one example out of 15 that are described in a white paper we’ve created based on my research. You can explore other step-by-step workflows for boosting event registrations, building owned media programs and conducting competitive analysis in this Guide to Influencer Marketing (registration required). Illustrated Imagine you are about to launch a new product.
How to Create High-Quality Content
FEBRUARY 12, 2015
As you’re creating your content—blog posts, articles, website copy, eBooks, white papers, newsletters, podcasts, videos, brochures, case studies—ask yourself the following questions, suggested by Google guidelines: If you received the information presented in the article, blog post, or email, would you trust it? In season, I can easily ride 300 miles in a week. It doesn’t work.
Where Does Content Marketing Belong?
MARCH 9, 2015
The technology manager handles data, metrics, and analysis. The customer service manager writes two blog posts per month, develops long-form content (eBooks and white papers), and handles the social media (including a very effective Pinterest campaign —see #10). Does it belong to the PR pros because they are natural storytellers and are trained to craft a great story? million.
Is It Time To Reconsider Sentiment Scoring?
Buzz Marketing for Technology
AUGUST 10, 2011
Marketers need to be ware that a lot of these companies say they do monitoring and provide analytics like sentiment but in reality they are really keyword-focused listening platforms with limited analysis capability. If you really want to go beyond sentiment analysis you need to use semantic analysis. With sentiment there is no such thing as accuracy, there is only agreement. The
Study shows social media drives sales
OCTOBER 25, 2012
The findings are based on a two-year analysis of brand-customer social media engagement and transaction data with the more than 10-million member AIR MILES Reward Program. Complete findings from the study can be found in a white paper titled The Social Media Payoff – Establishing the Missing Link Between Social Media and ROI. The Air Miles program logo in Canada since 2009.
Six Surprising B2B Content Marketing Ideas
PWB Marketing Blog
OCTOBER 5, 2011
Boring white papers and boastful case studies are common pitfalls. Branded Tool – Create a branded tool for prospects and customers that provides a customized analysis, report, product recommendation, or plan. white paper can become a series of blog posts. One of the biggest challenges B2B marketers have is coming up with new content. Do not pitch your products.
5 Search and Social Trends for 2011
Convince & Convert
FEBRUARY 1, 2011
Also, if you’re a content marketing fan, check out this other white paper on Rethinking Your Content Marketing Strategy. Blogging and Content Creation Content Marketing Integrated Marketing and Media Search Marketing Advice Social Media Marketing Speaking Engagements chris baggott Compendium content marketing keyword analysis search engine optimization social media measurement social media trendsRecently, I participated in a Webinar with my friend and client Chris Baggott of Compendium. Trends to Watch in 2011. 1. Organizations Will Become Publishers.
How to: Develop an Advanced Understanding of Social Media
FEBRUARY 18, 2014
These advice-dispensing recycle bins are still the most obvious source of social media news, and behind them the well-known blogs that are only as useful as their guest bloggers, expensive conferences, webinars and pseudo white papers. Social Network Analysis : Evaluate your social networks. Well, they’re right and wrong. . First, a Warning. What are social media users?
Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime!
JUNE 27, 2016
Supporting Resources: Audience Analysis Worksheet (worksheet to help you prioritize your niche and social marketing strategy). 50 Ways to Inspire Your Audience (white paper). Steps to Develop a Social Business Plan (white paper). One of the top questions I always hear is… “does Facebook marketing actually work?” ” Does this sound familiar?
How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections
MAY 9, 2016
Supporting Resources: Audience Analysis Worksheet (worksheet to help you prioritize your niche and social marketing strategy). 50 Ways to Inspire Your Audience (white paper). Steps to Develop a Social Business Plan (white paper). Every smart and savvy marketing and business leader knows the power of branding. It must be more than words, more than broken promises.
7 Social Media Tactics Your 2013 Budget Needs to Succeed
JANUARY 7, 2013
Topics Stats & Tools Training & Education Jobs White Papers. Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. › Analytics › Actionable Analysis. WHITE PAPERS. ); //. ); //. Actionable Analysis. Actionable Analysis. ); //. Marketing News & Expert Advice. Email.
Some Social Tools You Should Know About
Direct Marketing Observations
JANUARY 12, 2012
Note that it may take some time for Tweriod to gather enough data for analysis.). Slideshare is a home for sharing presentations and white papers online. Thanks to the folks at imediaconnection , I give you 15 social tools you should know about. Friend or Follow tells users whom they’re not following on Twitter. Conversocial.com helps users manage customer service at scale on Facebook and Twitter. Conversocial enables workflow for multi-person teams to tackle the consumer communication for large brands. SEO/SEM
What Does B2B Social Media Success Look Like?
MAY 23, 2011
Based on analysis of a number of published B2B social media case studies (in addition to my own client experience), here are some of the criteria used to judge success. White paper downloads. Until recently, most social media case studies have focused on consumer brands. Digging into the results publicized in these case studies, what does B2B success look like? Objectives.
Content strategy for associations is different
SEPTEMBER 26, 2011
Public but requires form completion to access (email address or website sign-up) - typically a white paper, or webinars. For sale, but only to members – typically research or customized analysis. In Ohio, we called these "elephant ears." Is that weird? Because content is our business. We can’t give it all away. We have content. Tons of content. Only tastier.
“So What?” is the Big Trend of 2015
JANUARY 5, 2015
Those that analyze data and asuccessfully use that analysis to strengthen their communications programs will excel. Too many of our clients want to understand content performance, but don’t know the ins and outs of data analysis. We are also publishing a SlideShare/white paper on the tips to hasten analytics adoption as soon as the new year is over.
Facebook Advertising Policies in a Nutshell – Get Your Ad Approved
JULY 1, 2016
Audience Analysis Worksheet (worksheet to help you prioritize your niche and social marketing strategy). Steps to Develop a Social Business Plan (white paper). You have created the perfect marketing campaign. It’s 100% in tact and beautifully integrates social media marketing, video and visual marketing. You head to dinner for a pre-celebration with a glass of wine.
Nielsen Report: Blogs Still on the Rise | ClickZ
MARCH 13, 2012
Home Topics Stats & Tools Training & Education Jobs White Papers Subscribe. Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. WHITE PAPERS. ); //. ); //. ); //. Actionable Analysis. Actionable Analysis. ); //. Marketing News & Expert Advice. ClickZ.asia. ClickZ Academy. Search Engine Watch. SES Events. Newsletters. Mobile. iPhone. Whats Hot: SXSW. American Express. Nielsen. Twitter. Foursquare. Latest Facebook Cannes Sports Politics & Advocacy UK & Europe. Email. Media.
21 Things to Know When Pricing a B2B Website
PWB Marketing Blog
SEPTEMBER 16, 2011
For example, your B2B site may likely feature a white paper library versus an online retailstore. For example, if you offer downloadable B2B white papers, you’ll want to collect email addresses for later follow up. Do you want SEO analysis and optimization performed? Many factors influence the price of a website. It depends what you put inside it.
88 Expert Content Marketing Posts Worth Another Read
JANUARY 5, 2016
Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. To help, download free audience analysis worksheet from Pam Moore. Image credit: HubSpot. These writers face the same challenge. Sarah Landrum outlines 10 tactics to help. Cohen.
Facebook Boosted Post vs Other Facebook Advertising Options – Do You Know the Difference?
JUNE 29, 2016
Audience Analysis Worksheet (worksheet to help you prioritize your niche and social marketing strategy). Steps to Develop a Social Business Plan (white paper). Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Do you see that cute little Facebook “boost post” button but don’t really know how to optimize it? iTunes.
Faulty Assumptions & Flaky Decisions
MAY 14, 2014
In a newly released white paper, Getting to the “Good Stuff”: Evidence-Based Decision Making for Associations ( [link] ), Elizabeth Engel, Spark Consulting and Peter Houstle, Mariner Management , offer several examples of associations which put some of their assumptions to the test, found them lacking and adjusted their operations accordingly.
Create a World-Class Online Community for Your Business
JANUARY 26, 2011
Edwards and Telligent CTO Rob Howard are releasing a white paper today that delineates what these standard-setting communities of the future will look like. The report is primarily based on their own insights, research by industry analysis and the results of an informal survey they conducted. You can read the full white paper on Telligent’s website.
Riding the Social Media Struggle Bus? You’re Not Alone
APRIL 11, 2012
recently conducted a competitive analysis on behalf of a client looking at 10 companies in the IT management software market. white paper can be re-used as a presentation, a couple of blog posts and a bylined article) and spread the workload among several internal subject matter experts, so one writer becomes overwhelmed. 4. Image credit: The Far Side. Reach out. Interact.
Best Practices Are Evil
NOVEMBER 7, 2011
We love benchmarking and competitive analysis. We like case studies and white papers and our army of consultants who can go out there and figure out what the best practices are so we don’t have to. When it comes to our businesses, we love industry best practices. We love the feeling we get when we don’t have to reinvent the wheel. … Intrigued about our argument?
Does Your Blog Have a Long Tail | Blogging and Content Creation.
Convince & Convert
APRIL 20, 2010
Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. I don’t want to give it all away, but here are some highlights: The Long Tail of Search Queries is Undeniable According to Experian-Hitwise, 56% of all searches are now three words or longer. Thanks for the info. So now you know ! Thanks.
Social Media Optimization 3 Steps to Tweeting with a Purpose
Convince & Convert
AUGUST 18, 2011
You must embrace the concept that all tweets are not created equal, and there’s value in doing this stuff with additional rigor and analysis. 2. Here’s an example from their new, free white paper on how to set up social media statistics (check it out, it’s great). Take a look at the white paper , and/or check out a free trial.
Social CRM Use Case 5: Recruitment
DECEMBER 1, 2011
Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. social discovery analysis on the data finds that nearly every contact who responded is connected to at least one current member on Facebook or LinkedIn. NEW USE CASE . Connecting the dots between purchases and social capital for member recruitment. Not so distant future, with the help of new technology]. The response rate doubles. ROI = more sales.
Declare Your Content Mission
JULY 25, 2012
Create an analysis that outlines the who, what, when, and where from the monitoring. It prevents it from just being words on paper, and provides that, “aha… I-see-what-you-mean” factor. It drives the editorial direction for your blog, and determines the white papers and ebooks that need to be developed, and more. Today’s guest post is written by Lisa Gerber.