Convince & Convert

MARCH 7, 2024

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. Utilize Integrated Technology Solutions : Invest in integrated CRM and marketing automation tools that enable seamless data sharing and workflow coordination across marketing, sales, and customer success functions.

Research 143

Research Strategy Influencer Survey 143

Pam Moore

APRIL 2, 2024

Top 10 AI Marketing Strategies You Need to Know In today's digital age, innovation is at the forefront of every successful marketing strategy. Understanding the Power of AI Before diving into specific strategies, it's essential to grasp the transformative power of AI in the marketing realm.

Strategy 78

Strategy Marketing Analysis ROI 78

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. Take for example, Sprout’s AI-driven Social Media Listening solution.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Ignite Social Media

OCTOBER 2, 2023

To gain a better understanding, I analyzed the data to see whether Gen Z remains active on Facebook or not. If you prefer to read along rather than watch the video, we’ve summarized the highlights of this analysis in the full post below. We switch to GWI data to evaluate how frequently Gen Z uses Facebook. million users.

Data 154

Data Facebook Reddit Social Networking 154

Keyhole.co

MARCH 6, 2024

This is where social media sentiment analysis comes in to save the day. Look, all those spreadsheets full of data in Excel are fantastic. To help you out, today, we will explore the many benefits of social mention sentiment analysis and how to get started. What is social media sentiment analysis and why does it matter?

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Keyhole.co

JANUARY 16, 2024

Social listening is a simple-to-use and highly effective technique for competitor analysis. Analyzing competitor strategies Competitor strategies are gold mines of insights. These nuggets can be collected as data to inform future campaigns of your own. 4 Benefits of social listening for competitive analysis 1.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Oktopost

APRIL 11, 2022

Monitoring and analyzing the strategies of other companies in your niche will help you identify room for improvement and optimize your own strategies. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. Quick links: What is competitive analysis?

Analysis 118

Analysis Price Influencer Sentiment 118

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Oktopost

SEPTEMBER 12, 2023

Intent data is your key to simplified B2B marketing lead generation. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Jump to Section: What is Intent Data? How Do You Collect Intent Data?

Data 124

Data B2B How To Metrics 124

The Realtime Report

JANUARY 9, 2023

How To Overcome The Challenges Of Managing Enterprise Data. Managing your enterprise’s data can be challenging but possible. With the sheer volume of data, it can be difficult to know where to start and how to stay organized through the process. Develop A Data Management Strategy.

Data 91

Data Guidelines Microsoft How To 91

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. However, this analytical approach is not merely about data aggregation. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. But this goes beyond numbers and graphs.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Keyhole.co

OCTOBER 10, 2023

So how do you keep track of all this data and uncover what your customers are really saying? Enter brand sentiment analysis! In this post, we’ll explore the importance of brand sentiment analysis, how it works, and the steps you can follow to analyze your public sentiment and improve business outcomes.

Sentiment 52

Sentiment Analysis Brands How To 52

The Realtime Report

AUGUST 11, 2021

What Is Data Mining? Data mining is a process that allows someone to find patterns, anomalies, and correlations in large sets of data and predict potential outcomes. Mining data is not new. This is allowing mining to stay current with the trends of large data sets and computing power. Recent Advances. Industries.

Data 91

Data Insurance Analysis Retail 91

Sherrilynne Starkie

AUGUST 13, 2012

According to Wikipedia a word cloud is a visual representation for text data, typically used to visualize free form text. Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions. Are positive words more prominently displayed than negatives ones?

Analysis 335

Analysis Wikipedia Social Capital Sentiment 335

agora pulse

OCTOBER 1, 2020

Need to get the full picture for a social campaign or strategy? Consider performing a SWOT analysis to identify its strengths, weaknesses, opportunities, and threat. As a social media manager, every post you publish contributes to a larger goal and fits into an overall strategy. SWOT Analysis. What Is a SWOT Analysis?

Analysis 114

Analysis UGC How To Social Media 114

Sprout Social

MARCH 19, 2024

Advantages of using AI for generating data insights How AI insights help businesses Understanding how AI Insights are generated What are AI insights? Organizations use AI tools to filter big data into actionable intelligence to support better decision-making and strategies.

Sentiment 112

Sentiment Banking Patterns Hotels 112

Keyhole.co

DECEMBER 21, 2022

While YouTube offers its dashboard for analytics, it does not have competitor analysis features. What is YouTube competitor analysis? YouTube competitor analysis is the evaluation process of your YouTube content with that of your competitors. Here are some notable benefits of conducting a YouTube competitor analysis: 1.

Analysis 52

Analysis YouTube How To Comparison 52

Keyhole.co

DECEMBER 5, 2022

But this needs the data-driven and proactive approach of LinkedIn competitor analysis. So, brands need to put their best into developing their LinkedIn competitor analysis strategy. In this blog, we have compiled a guide to help you with the whys and hows of LinkedIn competitor analysis. To understand the market.

Analysis 52

Analysis LinkedIn Research How To 52

Pam Moore

MAY 27, 2019

It's easy to get lost in a sea of avatars and data insights. Marketers must use the data and social media insights to connect in a more human way. We should use the data to build more quality relationships and emotionally connect with the humans we want to do business with.

Data 106

Data Brands Strategy Authentication 106

Ignite Social Media

FEBRUARY 13, 2024

In our analysis of over 60 commercials that aired during the 2024 Super Bowl, we found that only a handful utilized hashtags or prompted viewers to connect on social. Dove was one of the few brands that made social part of their strategy, promoting a guide for coaches to boost girls’ self-confidence in sports.

Analysis 157

Analysis Hashtag Sports eBook 157

SocMed Sean

AUGUST 21, 2013

Big data…it’s all the rage. It offers promises of lots of data. With big data, we’ll be able to know everything about our business, develop new innovative ideas and serve our customers in ways that we never imagined. The fact that big data is, well… BIG and it offers us…ermmm… DATA.

Data 268

Data Strategy Project Software 268

Social Media Strategies Summit

MARCH 6, 2024

That’s why you shouldn’t entirely rely on historical data to inform future decision-making. If your demographic analysis revealed that your target audience skews female and Millennial, there’s a decent chance they use Pinterest — and they probably love Instagram Reels. Read more: How to Run a Social Media Competitive Analysis 7.

Social Media 215

Social Media How To Survey Analytics 215

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Competitor mapping is the cornerstone of competitive analysis. By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy.

Comparison 110

Comparison Analysis How To Sentiment 110

Sprout Social

FEBRUARY 29, 2024

It’s about making smarter decisions, crafting more personalized strategies and understanding customer needs on a deeper level, all of which are crucial across various business units. Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results.

Patterns 121

Patterns Sentiment Analysis Proposal 121

SocMed Sean

MARCH 1, 2022

That is, you need it as part of your digital marketing strategy for 2022. Campaign success can be tracked by setting key performance indicators (KPIs) and using data and analytics to assess effectiveness. YouTube ads provide access to a wealth of data. You need YouTube. YouTube KPI measurement ensures an effective campaign.

YouTube 204

YouTube Strategy Automotive Marketing 204

Keyhole.co

DECEMBER 7, 2022

But to cultivate a community of brand advocates, you must devise a powerful strategy. In this blog, we’ll look at how you can do a Twitter competitor analysis in 5 simple steps. But first, let’s have a look at what we mean by competitor analysis on Twitter. What is a Twitter competitor analysis? Opportunities to pursue.

Analysis 52

Analysis Twitter How To Comparison 52

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. What is AI analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

Ignite Social Media

JULY 24, 2023

A social media audit is a comprehensive analysis of a brand’s social media presence and activities. It includes an analysis of your profile, audience, competition, and more. A social media audit can help optimize your social media strategies, enhance engagement, increase reach, and drive better marketing results.

Social Media 148

Social Media Analysis How To Syndication 148

Keyhole.co

FEBRUARY 23, 2024

As a social media manager, it’s easy to lose sleep over knowing what data is truly important. We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Tailor your measurement strategy to your goals. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 29, 2024

As a social media manager, it’s easy to lose sleep over knowing what data is truly important. We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Tailor your measurement strategy to your goals. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience. What is social media data?

Data 94

Data Social Media HootSuite Template 94

Webbiquity SMM

JANUARY 23, 2024

Customer-centric strategies. But when customer preferences change daily, how do you ensure your retention strategies drive desired results? That’s where sentiment analysis can help you. Measure your sentiment analysis data through the NPS scale and identify the promoters, passives, and detractors.

Sentiment 142

Sentiment How To Analysis Trends 142

Webbiquity SMM

MAY 9, 2023

What types of tools will be leveraged for execution and analysis? By tracking key performance indicators (KPIs) aligned with your goals, you can evaluate your marketing performance and make data-driven decisions to optimize your approach. What’s the best approach for creating that strategic plan?

Social Media 267

Social Media Tips Marketing HootSuite 267

Forbes Social Media

FEBRUARY 25, 2019

Advantages and challenges abound for investment professionals focusing on big data and alternative data, data sets obtained from less traditional sources, such as social media, for investment analysis. Having a well-defined data strategy is key for higher profits.

Data 79

Data Strategy Analysis Social Media 79

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. This year’s analysis draws from an impressive 6.2 But NetLine’s data isn’t alone. Don't hate the gate.

B2B 100

B2B Report Case Study Content 100

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. How to measure owned data.

Data 124

Data Metrics Sentiment Analytics 124

SocMed Sean

FEBRUARY 24, 2022

Facebook’s Historic User Data Runs Deep. Another reason why Facebook is a viable option for marketers is the tremendous amount of data the site collects from users. And as the platform’s userbase continues to grow, the amount of available data increases as well. One method is by tracking the cookies.

Facebook 130

Facebook Strategy Marketing Travel 130