Sprout Social

AUGUST 26, 2021

Expansion into social commerce is evident with a soon-to-be generally available Shopify integration in the Inbox module and an Instagram bio link-to-shop feature in the Publishing module.”. The post Sprout Social named a strong performer among social suites by independent research firm appeared first on Sprout Social.

Research 110

Research Module Report Collaboration 110

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. Take for example, Sprout’s AI-driven Social Media Listening solution. What is intelligent automation (IA)?

Strategy 105

Strategy Sentiment Patterns Marketing 105

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. What is AI analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

Adam Sherk

JULY 9, 2013

Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. But what about using search and social data to influence the editorial calendar over the longer term?

Research 183

Research Content Hitwise Adwords 183

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. How to measure owned data.

Data 124

Data Metrics Sentiment Analytics 124

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience. What is social media data?

Data 94

Data Social Media HootSuite Template 94

Oktopost

JANUARY 5, 2021

According to research from Global Web Index , the typical internet user spent almost 7 hours per day using connected devices between April and June 2020, with social media platforms consuming more than one third of our connected time. Social data can and should be used to influence your go-to-market strategy. Click To Tweet.

Data 131

Data B2B Statistics Social Media 131

Webbiquity SMM

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. That’s where sentiment analysis can help you. This requires accurate benchmarking through competitor analysis.

Sentiment 142

Sentiment How To Analysis Trends 142

Laurel Papworth

MAY 15, 2018

HR and Big Data – How LinkedIn Uses Data Research. Microsoft said they bought LinkedIn for the data – such an interesting video on how LinkedIn intends to use the information we provide. Data/profile on every member of the global workforce (3 billion). Dear students (and workshop participants!)

Research 45

Research LinkedIn Data Social Graph 45

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

Social Media 103

Social Media Team Social Media Management Report 103

Buffer Social

APRIL 10, 2020

Before we dive into our most recent analysis, I want to go over a few popular equal pay terms. Our 2020 Equal Pay Data Here’s what the unadjusted gender pay gap looks like at Buffer as of March 2020. At the time of this analysis, we have 85 people on our team – 45 men and 40 women. which represents all women and all men.

Analysis 72

Analysis Report Team Data 72

Sprout Social

MAY 5, 2021

In the context of marketing and sales enablement, this support comes in the form of marketing content, data and insights from customer interactions. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want. The problem is that it’s easy for that ever-so-valuable data to get siloed.

Data 117

Data Marketing How To Collaboration 117

Sherrilynne Starkie

AUGUST 8, 2018

It includes Facebook for publishers, Google Data Studio, auto tweeting, Youtube aspect ratios and a discussion of tech industry ethics in targeting children. Facebook is working with news publishers to develop a new way to capture breaking stories and track them through the longer news cycle.

API 150

API YouTube Data News 150

Sprout Social

NOVEMBER 21, 2023

What kind of content are they publishing on their blog? Competitive monitoring helps you stay on top of this data at all times. It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. Once you’ve got that down, it’s time to do your research.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Mindjumpers

MAY 15, 2012

quintillion bytes of data. To put it into perspective, we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. Parts of Big Data are produced via Big Data Applications (BDA) such as LinkedIn or Facebook.

Data 262

Data Software Applications Compete 262

Hootsuite

FEBRUARY 7, 2024

Which means, you need to research, analyze, track, and compare your hashtags just like you would any other component of your social content. Hashtag analytics are data that provide information about the performance of hashtags on social media. Clear data. The catch is that you have to use the right hashtags.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Convince & Convert

AUGUST 27, 2013

At Taggs, we decided to bring data to help settle the debate – Do people pictured in brand images help or hurt Facebook engagement? We used Taggs’ visual content marketing software to index 3,656 brand images published on Facebook since the start of the year. The Research Methods Behind the Madness. Our Hypothesis.

Research 164

Research Engagement Facebook Retail 164

Keyhole.co

DECEMBER 13, 2023

Mention: A quick overview Mention offers a suite of features to help brands monitor relevant online discussions, listen to and capture information from posts, and publish posts to social platforms. According to a review , the tool confuses information about the brand and draws on data from other similar-sounding names.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

AUGUST 21, 2023

And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics. This can stem from lack of research or biased datasets, among other reasons.

Marketing 90

Marketing Privacy Policies Issues 90

Keyhole.co

MARCH 9, 2023

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. Union Metrics Union Metrics is a social media analytics tool that offers social media metrics, keyword listening, campaign reporting, and competitive analysis.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

JANUARY 11, 2024

Demand generation tools leverage automation technologies to help you understand your customers better and make data-driven decisions. There are many types of demand generation tools, including: Content marketing tools optimize SEO , analytics, and competitor analysis. What is a Demand Generation Tool?

Tools 62

Tools B2B Hubspot Analytics 62

Keyhole.co

MARCH 20, 2024

In fact, LinkedIn’s research found that audiences exposed to brand messages on LinkedIn are six times more likely to convert. Brand24 With its powerful AI, Brand24 turns your social listening efforts into data-driven insights into your audience, your competitors, and your market. Pricing: Prices start at $199 per month.

LinkedIn 52

LinkedIn Tools B2B Price 52

Unmetric

AUGUST 2, 2016

You can write off the hours you spend on Buzzfeed and 9gag as research. While scrolling through the countless articles and social media campaigns that are published every minute, it hits you that you should probably be delivering at that pace too. Process Management Whitespace Analysis. Marketing Whitespace Analysis.

Analysis 60

Analysis Content Airlines How To 60

Audiense

MAY 10, 2018

In most of our articles about consumer insights , we talk about one of the key elements when working with social data which is the activation of these insights. We could say that insights activation means the development of certain actions based on the insights and intelligence obtained from the social data.

Activities 90

Activities Examples Campaign Data 90

Sherrilynne Starkie

FEBRUARY 13, 2018

Research is a key part of developing a strategy and keeping a program on track. A competitor analysis is often done too. Consultants use content management systems (CMS) such as WordPress or Drupal to publish without web support. They can easily create and publish landing pages and blog posts.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Oktopost

JANUARY 16, 2024

The platform provides predictive insights, revenue forecasting, and pipeline analysis. Using AI, Clari analyzes your data to create a sales forecast so you gain visibility into your progress toward meeting your sales quota. However, the creative process from research to writing doesn’t come without its difficulties.

Team 62

Team Tools SMS B2B 62

Waxing UnLyrical

DECEMBER 21, 2018

Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. Another handy tool to help define goals and get the information you need to start formulating a strategy is a SLOT analysis. You need to find your audiences and influencers and on which platforms they publish. Aren’t word clouds great?

Strategy 220

Strategy Analysis Collaboration Small Business 220

Hootsuite

SEPTEMBER 13, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Based on our research and experiments , the best times to post on TikTok for maximum engagement are: Tuesday: 7 AM. TikTok makes it relatively easy to run a simple competitive analysis.

Patterns 137

Patterns Analysis Analytics Overview 137

Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . That’s requires gathering and analyzing data. Once you have the data. use that old PR skill called content analysis.

Social Media 64

Social Media Analysis Research Conversation 64

agora pulse

JUNE 13, 2020

The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis. Make sure to select the right date period for which you’re pulling data! I could easily screenshot data from Keyhole and share it with the team. Which are the best Twitter analytics tools with which to get started?

Analytics 204

Analytics Tools Twitter Hashtag 204

Diva Marketing Blog

JULY 11, 2014

The results, which they shared with the industry, TV Viewing and the “Second Screen” – What Audiences are Doing with Mobile, Tablet Devices, is a report based on the CivicScience data collection and research platform. Joel conducted the analysis and partnered in formulating the research questions. Will this change?

Research 83

Research Smart Phone Aggregator iPad 83

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Social media analytics relies on data to: Identify patterns. Although all social media platforms provide native data, their analytical and reporting capabilities tend to be limited.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

FEBRUARY 13, 2019

Sprout’s own Justyn Howard explains the opportunity that lies ahead when brands turn to social listening to solve business problems: “Social data represents the largest source of business intelligence that has ever existed. When every business has the data they need to improve, we all benefit.”. Get to your “aha!” moments, fast.

Authentication 103

Authentication Analysis Sentiment Tumblr 103

Sprout Social

JANUARY 14, 2020

Research, analytics, creativity and communication all provide strong foundations for social media managers thinking about their next big career move. To be successful in this role, you should have a strong foundation in writing, research, data analysis and project management. Data analysis or market research.

Social Media Management 132

Social Media Management Social Media Skills Consultant 132

Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. Socioeconomic data about the segments and total audiences. The content they share the most.

Case Study 79

Case Study Activities Study Campaign 79

Sprout Social

AUGUST 17, 2022

With so many networks and interactions across social media, tracking your engagement data can be tricky. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. That’s why brands use social media monitoring tools to supplement their native data.

Campaign 125

Campaign Social Media Tools Hubspot 125

Keyhole.co

FEBRUARY 3, 2024

Through this monitoring and research, health brands can better understand effectiveness and potential risks. So, let’s take the next section to analyze how to do a complete 360-degree measurement of your share of voice with quantitative and qualitative data. And that’s just the tip of the iceberg. How to do that, you ask? It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59