Oktopost

APRIL 29, 2024

Paying attention to our audience engagement on social media and understanding it, is where social intent data comes in. Many discussions take place about B2B intent data in the context of ABM (Account Based Marketing) or other strategic marketing and sales programs. What is social intent data?

Data 62

Data Social Media ROI B2B 62

Buffer Social

NOVEMBER 28, 2023

For this experiment, I focused my efforts exclusively on LinkedIn, where I’ve been building my personal brand , over a one-week period from November 6th to November 12th, 2023, and I used LinkedIn's platform analytics to track and compile the performance data of the AI-written content. Now, let’s dive deeper into the data.

LinkedIn 95

LinkedIn Publishing Aggregator Analysis 95

agora pulse

OCTOBER 1, 2020

Consider performing a SWOT analysis to identify its strengths, weaknesses, opportunities, and threat. As a social media manager, every post you publish contributes to a larger goal and fits into an overall strategy. With a SWOT analysis, you can get helpful insights into your social media performance and create a smart strategy.

Analysis 114

Analysis UGC How To Social Media 114

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. However, this analytical approach is not merely about data aggregation. The data provides a window into your followers’ lives, revealing their preferences, behaviors, and demographics. But this goes beyond numbers and graphs.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Adam Sherk

APRIL 17, 2014

What are the best tools for publishers looking to track social media activity at the content level? Chartbeat Publishing. Chartbeat Publishing was the first on the scene in this category and it continues to be the most popular. It also has a broader focus but the social data you need is covered. Competitive Analysis.

Analytics 240

Analytics Publishing Social Media Tools 240

Adam Sherk

OCTOBER 7, 2014

To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. But it is still the preferred choice for keyword research, and it is good to get the data right from the source. Competitive Analysis. Wordstream. Keyword Tool.

Analysis 241

Analysis Research Trends Tools 241

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Competitor mapping is the cornerstone of competitive analysis. To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions.

Comparison 108

Comparison Analysis How To Sentiment 108

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

Analysis 103

Analysis Sentiment Marketing How To 103

agora pulse

JULY 28, 2020

Discover how to glean the data you need from a social media report to produce remarkable content for your audience. When you create a social media report, you use charts and data to illustrate what you’ve accomplished. Every time you create a social media report , take the opportunity to review your audience data.

Report 121

Report Data Social Media Content 121

Sprout Social

FEBRUARY 19, 2024

You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly. It also reduces cumbersome, time-consuming tasks such as feedback data analysis by automating them using machine learning.

Strategy 103

Strategy Sentiment Patterns Marketing 103

Adam Sherk

FEBRUARY 10, 2014

On average, what percentage of referral traffic to publishers comes from search, social media, links and direct navigation? To get an idea of where things currently stand, I pulled 2013 referral data for a selection of 52 magazine and content sites, all well-known brands from major publishers. Publishing'

Publishing 198

Publishing Hitwise Social Media Analysis 198

Buffer Social

MARCH 15, 2022

Here’s a closer look at our pay analysis from 2022 and some of the elements from this past year we believe impacted this number. Buffer’s 2022 Pay Analysis Our team size has stayed roughly the same over the last 12 months, we have 83 Buffer teammates. Of those, 37 identify as women, and 46 identify as men.

Analysis 67

Analysis Cost Team Sample 67

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. How to measure owned data.

Data 122

Data Metrics Sentiment Analytics 122

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. What is AI analytics?

Analytics 112

Analytics Sentiment Analysis Patterns 112

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience. What is social media data?

Data 94

Data Social Media HootSuite Template 94

Sprout Social

APRIL 3, 2017

Instead of trying to guess what works, you have a treasure trove of data to help you make informed decisions. More importantly, you have examples and historical data. Performing a social media competitive analysis allows you to get an in-depth look at what your competitors are doing to be successful. Gather Data.

Analysis 105

Analysis Social Media Hashtag Report 105

Buffer Social

MARCH 24, 2021

Our salaries have been transparent since 2013, and for the fifth year in a row, we’re sharing our transparent pay analysis. Here are all of our numbers from our 2021 pay analysis, along with more on the positive impact that transparency has had on the gender pay gap for us. We have come a long way in the last five years.

Analysis 90

Analysis Team Report Comparison 90

Sprout Social

JANUARY 19, 2021

Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences. As we head into 2021 and prepare for even more change, it’s time for brands to reexamine how they’re leveraging social data to better understand and drive deeper connections with their audience. Benchmark against competitors.

Data 94

Data Sentiment API Analysis 94

Audiense

MARCH 28, 2018

Last week I read a white paper that Pulsar recently published (Pulsar is a platform that has recently been added to the list of Audiense partners). Honestly, I’m not very knowledgeable about the subject, so all the information social data could provide me would be welcomed. Who are these people?

Analysis 87

Analysis Research Metadata Patterns 87

Webbiquity SMM

JANUARY 23, 2024

That’s where sentiment analysis can help you. Affiliate sales support independent publishing Sentiment analysis gives an in-depth insight into what the customer expects from your brand, product, or industry. Measure your sentiment analysis data through the NPS scale and identify the promoters, passives, and detractors.

Sentiment 142

Sentiment How To Analysis Trends 142

Sprout Social

MAY 5, 2021

In the context of marketing and sales enablement, this support comes in the form of marketing content, data and insights from customer interactions. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want. The problem is that it’s easy for that ever-so-valuable data to get siloed.

Data 115

Data Marketing How To Collaboration 115

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Review 127

Review Brands How To Analysis 127

The Realtime Report

NOVEMBER 2, 2023

It’s missing a preview option, so you can’t see how changes will look to end-users before they’re published. It lacks built-in formulas, limiting the depth of data analysis. Retrieving data from specific channels may not be as intuitive, and the reporting process might require more technical knowledge.

Software 91

Software Knowledge Base Template Templates 91

Oktopost

JANUARY 5, 2021

The question we should be asking is, as product marketers, how do we utilize the wealth of social data and glean insights to better understand people’s interests and patterns. Social data can and should be used to influence your go-to-market strategy. Conduct a gap analysis. Click To Tweet. Click To Tweet.

Data 131

Data B2B Statistics Social Media 131

Buffer Social

APRIL 10, 2020

Before we dive into our most recent analysis, I want to go over a few popular equal pay terms. Our 2020 Equal Pay Data Here’s what the unadjusted gender pay gap looks like at Buffer as of March 2020. At the time of this analysis, we have 85 people on our team – 45 men and 40 women. which represents all women and all men.

Analysis 72

Analysis Report Team Data 72

Mindjumpers

MAY 15, 2012

quintillion bytes of data. To put it into perspective, we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. Parts of Big Data are produced via Big Data Applications (BDA) such as LinkedIn or Facebook.

Data 262

Data Software Applications Compete 262

Sprout Social

NOVEMBER 21, 2023

What kind of content are they publishing on their blog? Competitive monitoring helps you stay on top of this data at all times. It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. What’s their email marketing strategy? You need to know it all.

Sentiment 95

Sentiment Metrics Analysis Trends 95

Unmetric

AUGUST 2, 2016

While scrolling through the countless articles and social media campaigns that are published every minute, it hits you that you should probably be delivering at that pace too. If you were to search for Whitespace Analysis on Google, you will find various websites that give you at least three different explanations.

Analysis 60

Analysis Content Airlines How To 60

Audiense

MAY 10, 2018

In most of our articles about consumer insights , we talk about one of the key elements when working with social data which is the activation of these insights. We could say that insights activation means the development of certain actions based on the insights and intelligence obtained from the social data.

Activities 90

Activities Examples Campaign Data 90

Sprout Social

JUNE 28, 2023

There has never been more customer, competitor or industry data available to marketing teams. And yet, with shrinking bandwidths, having the time to uncover insights from that vast sea of data is becoming less realistic. It turns large data sets into actionable insights in seconds—work that can be impossible to calculate manually.

Team 108

Team Hubspot Marketing SMS 108

Sprout Social

MAY 31, 2023

Generative AI tools like ChatGPT can’t provide you with ready-to-publish content: There’s still a lot of ambiguity around whether AI-generated content is protected under copyright law. With AI, communications teams can gain a deeper understanding of the customer’s mind through social media sentiment analysis.

Sentiment 121

Sentiment Press Release Analysis Team 121

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

Social Media 100

Social Media Team Social Media Management Report 100

Net-Savvy Executive

APRIL 15, 2014

Today''s announcement that Twitter is buying Gnip raises big questions about the market for social media data. While it''s too early to know how things will fall out, the deal changes the shape of the playing field for everyone involved—publishers, data resellers, software developers, and corporate customers.

Trendrr 81

Trendrr Data Twitter Analysis 81

Keyhole.co

SEPTEMBER 12, 2023

With the right solutions, you can schedule posts in bulk, boost engagement, and make data-driven decisions. They offer a range of features to automate social media marketing and let companies run data-backed campaigns without hassle. Scheduling and Publishing Tools Have trouble scheduling your posts in advance?

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Oktopost

JANUARY 11, 2024

Demand generation tools leverage automation technologies to help you understand your customers better and make data-driven decisions. There are many types of demand generation tools, including: Content marketing tools optimize SEO , analytics, and competitor analysis. What is a Demand Generation Tool?

Tools 62

Tools B2B Hubspot Analytics 62

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Union Metrics Union Metrics is a social media analytics tool that offers social media metrics, keyword listening, campaign reporting, and competitive analysis.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

DECEMBER 13, 2023

Mention: A quick overview Mention offers a suite of features to help brands monitor relevant online discussions, listen to and capture information from posts, and publish posts to social platforms. According to a review , the tool confuses information about the brand and draws on data from other similar-sounding names.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52