Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

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Analysis Sentiment Marketing How To 101

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Competitor mapping is the cornerstone of competitive analysis. To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions.

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Comparison Analysis How To Sentiment 106

Sprout Social

MAY 15, 2024

Creating a content calendar that outlines the mix of formats, themes and publishing schedule. Segmenting data by channel, content type, campaign and audience demographics to uncover granular insights. Visualizing data through charts, graphs and dashboards to communicate insights to stakeholders. It doesn’t stop there.

Social Media 89

Social Media Social Media Management Sentiment Collaboration 89

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. How to measure owned data.

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Data Metrics Sentiment Analytics 120

Sprout Social

JANUARY 19, 2021

Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences. As we head into 2021 and prepare for even more change, it’s time for brands to reexamine how they’re leveraging social data to better understand and drive deeper connections with their audience. Benchmark against competitors.

Data 92

Data Sentiment API Analysis 92

Sprout Social

NOVEMBER 21, 2023

What kind of content are they publishing on their blog? Competitive monitoring helps you stay on top of this data at all times. It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. What’s their email marketing strategy? You need to know it all.

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Sentiment Metrics Analysis Trends 93

Sprout Social

MAY 5, 2021

In the context of marketing and sales enablement, this support comes in the form of marketing content, data and insights from customer interactions. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want. The problem is that it’s easy for that ever-so-valuable data to get siloed.

Data 113

Data Marketing How To Collaboration 113

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience. What is social media data?

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Data Social Media HootSuite Template 94

Sprout Social

MAY 31, 2023

Generative AI tools like ChatGPT can’t provide you with ready-to-publish content: There’s still a lot of ambiguity around whether AI-generated content is protected under copyright law. With AI, communications teams can gain a deeper understanding of the customer’s mind through social media sentiment analysis.

Sentiment 118

Sentiment Press Release Analysis Team 118

Sprout Social

OCTOBER 18, 2023

Listening is like mining social data to get to the buried gold insights, so you can put social data into action. Sort messages by the follower count of the publisher or engagements to easily find top influencers to partner and engage with. Apply it: Be the first to know if sentiment around your brand is rising or falling.

Examples 118

Examples Social Media Sentiment Influencer 118

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

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Tools Sentiment Hubspot Price 84

Oktopost

MARCH 7, 2022

Social monitoring is the act of collecting the data centered around your brand, company, and products. Social listening, however, is what puts that data into perspective. Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it.

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B2B Sentiment Analysis Reputation 155

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

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Review Brands How To Analysis 125

Hootsuite

FEBRUARY 7, 2024

Hashtag analytics are data that provide information about the performance of hashtags on social media. Hashtag tracking tools compile all of this data to make it easy for you to plan, refine, and test your hashtag strategy. #1 Clear data. And then learn how you can use Hootsuite to measure results. What are hashtag analytics?

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Hashtag Analytics Tools HootSuite 91

Keyhole.co

DECEMBER 15, 2023

They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. Mentionlytics: A Bird’s-Eye View Mentionlytics is a social media monitoring and analysis tool that lets brands track mentions and watch for competitor performance.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Audiense

MARCH 28, 2018

Last week I read a white paper that Pulsar recently published (Pulsar is a platform that has recently been added to the list of Audiense partners). Honestly, I’m not very knowledgeable about the subject, so all the information social data could provide me would be welcomed. Who are these people?

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Analysis Research Metadata Patterns 87

Keyhole.co

SEPTEMBER 12, 2023

With the right solutions, you can schedule posts in bulk, boost engagement, and make data-driven decisions. They offer a range of features to automate social media marketing and let companies run data-backed campaigns without hassle. Scheduling and Publishing Tools Have trouble scheduling your posts in advance?

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

Sentiment 93

Sentiment Analysis Tools API 93

Keyhole.co

DECEMBER 13, 2023

Mention: A quick overview Mention offers a suite of features to help brands monitor relevant online discussions, listen to and capture information from posts, and publish posts to social platforms. According to a review , the tool confuses information about the brand and draws on data from other similar-sounding names.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. This can help you identify trends and take proactive action based on real-time data. The tool is excellent for trend analysis as well. You’ll get the trend data without running out of any monthly credits.

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Industry News Google Brands 52

Keyhole.co

FEBRUARY 13, 2024

That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. Such data uncovers actionable ways to improve your products, their positioning, and overall social media marketing strategies. billion in ad revenue in 2022.

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Twitter Sentiment Microblogging Hashtag 59

Keyhole.co

FEBRUARY 8, 2024

This data will enable you to optimize your marketing budget and invest in partnerships with a strong return on investment. Measuring CPP is simple: divide the total campaign cost (including fees and production) by the number of posts published. This can reveal deeper insights beyond simple sentiment polarity.

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Metrics Influencer Sentiment ROI 52

Sherrilynne Starkie

FEBRUARY 13, 2018

A competitor analysis is often done too. Consultants use content management systems (CMS) such as WordPress or Drupal to publish without web support. They can easily create and publish landing pages and blog posts. The consultant always listens to gauge audience sentiment to inform all activity.

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Consultant Social Media Drupal Content management systems 265

Hootsuite

SEPTEMBER 21, 2023

Clear data. Vanity metrics examples We’ve said it before, but we’ll say it again: It’s important to note that any metric can be a vanity metric without proper analysis. And any metric can be meaningful when presented in context with the proper analysis. Just go forth and practice analysis with all this info!

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Metrics Examples Marketing HootSuite 107

Keyhole.co

FEBRUARY 3, 2024

So, let’s take the next section to analyze how to do a complete 360-degree measurement of your share of voice with quantitative and qualitative data. Competitor analysis Before we even get to measure our own metrics, we need to analyze what market metrics are, and for that, we need to do a competitive analysis. It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Pixlee

SEPTEMBER 22, 2021

Social media data, if used the right way, can help your business succeed. In this article, you’ll learn the importance of social media data and how to use it to your advantage. So, you can get social data metrics like response rate, response time, click-through rate, reach, impressions, and engagement. Why did it happen?

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

Social media data, if used the right way, can help your business succeed. In this article, you’ll learn the importance of social media data and how to use it to your advantage. So, you can get social data metrics like response rate, response time, click-through rate, reach, impressions, and engagement. Why did it happen?

Data 52

Data Social Media UGC Sentiment 52

Sprout Social

AUGUST 17, 2022

With so many networks and interactions across social media, tracking your engagement data can be tricky. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. That’s why brands use social media monitoring tools to supplement their native data.

Campaign 121

Campaign Social Media Tools Hubspot 121

Keyhole.co

SEPTEMBER 12, 2023

Content Scheduling and Publishing Tools Planning and publishing bulk content at the right time is a task of precision. Content Scheduling and Publishing Tools Planning and publishing bulk content at the right time is a task of precision. Here, an AI-powered scheduling and publishing tool can be a game changer.

Tools 52

Tools Social Media Curata Price 52

agora pulse

JUNE 13, 2020

The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis. Make sure to select the right date period for which you’re pulling data! I could easily screenshot data from Keyhole and share it with the team. Which are the best Twitter analytics tools with which to get started?

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Analytics Tools Twitter Hashtag 204

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. Then Keyhole might be exactly what you need. Best of all?

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

MAY 15, 2023

You can then analyze the data to uncover insights that will inform your marketing decisions. While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. Sprout’s tools automatically sift through millions of data points to uncover insights relevant to your brand.

Tools 107

Tools Tweetdeck Brands Sentiment 107

Sprout Social

JUNE 28, 2023

There has never been more customer, competitor or industry data available to marketing teams. And yet, with shrinking bandwidths, having the time to uncover insights from that vast sea of data is becoming less realistic. It turns large data sets into actionable insights in seconds—work that can be impossible to calculate manually.

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Team Hubspot Marketing SMS 106

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Social media analytics relies on data to: Identify patterns. Although all social media platforms provide native data, their analytical and reporting capabilities tend to be limited.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

FEBRUARY 13, 2019

Sprout’s own Justyn Howard explains the opportunity that lies ahead when brands turn to social listening to solve business problems: “Social data represents the largest source of business intelligence that has ever existed. When every business has the data they need to improve, we all benefit.”. Get to your “aha!” moments, fast.

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Authentication Analysis Sentiment Tumblr 100

Sprout Social

MAY 8, 2023

Start a free Sprout Social trial Disclaimer: Data from Sprout Social include users from various plan types, industries and locations. All time frames are recorded globally , meaning you should be able to publish with the times provided in any timezone and see positive engagement results. What are the best times to post on TikTok?

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Tourism Travel Education Engagement 105