Pam Moore

DECEMBER 7, 2017

How to use our 2018 content marketing editorial calendar template ( download now ). Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. Why you need a content marketing content calendar.

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Template Templates Trends Content 167

Sprout Social

APRIL 16, 2024

By tracking conversations, sentiment data and other relevant information, they provide insights into audience preferences and behaviors. The following tips will help you create queries that step up your social listening strategy. Millions of conversations happen on social media every day.

How To 99

How To Sentiment Template Templates 99

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. These builders offer a user-friendly interface with customizable templates and network integrations. Look for platforms that provide drag-and-drop functionality, pre-built templates and clear onboarding. Here are a few to consider.

Hubspot 101

Hubspot Template Templates API 101

Hootsuite

APRIL 29, 2020

Then, we share an easy-to-customize social media posting schedule template. Bonus: Download a free, customizable social media schedule template to easily plan and organize all your posts in advance. Also look at your analytics for any clues about how your posting frequency or time of posting impacts engagement and conversions.

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Template Templates Social Media Tools 145

Proactive Report

MAY 8, 2017

Download the PDF of the Social Media Strategy Template here. Despite this rapid growth of social media, only 38 percent of companies say they have a defined content strategy. Listen to relevant conversations. Develop a content strategy based on the researc and create an editorial calendar. Meritus Media Inc.,

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Template Templates Social Media Strategy 56

Keyhole.co

JANUARY 20, 2024

Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? One example of a brand using this strategy is Instant Pot. The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

SEPTEMBER 13, 2022

But that also means you have to step up your social video strategy. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. But the platform may not have all the tools you need to manage a scalable video campaign or strategy. Sprout Social. Image library.

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Tools Strategy Video Library 123

BeingOptimist

MAY 17, 2023

Having effective business strategies in place can be beneficial for businesses of any size, whether they are just starting or are already established globally. These strategies can help in expanding their customer base , retaining existing customers, and ultimately increasing revenue.

Strategy 75

Strategy Software Campaign Conversation 75

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports. What is AI analytics?

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Analytics Sentiment Analysis Patterns 114

Sprout Social

FEBRUARY 20, 2020

As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. Follow these six steps and this cheatsheet to build a listening strategy that positions you as a competitive, in-touch, holistic and data-driven business. . Competitive analysis.

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Strategy Sentiment Social Media Management Analysis 119

Sprout Social

MARCH 5, 2024

Dan leads the team strategy by consulting on strategy, best practices, and interpreting key campaign metrics and trends. The Social Media Specialist who reports to Dan handles scheduling, pulling metrics and monitoring conversations across social channels. The big misconception about social is that it’s easy.

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Resources Telecommunications Collaboration Project 103

agora pulse

SEPTEMBER 24, 2020

Looking for effective ways to optimize your Facebook ads and generate more leads and conversions? However, in practice , you need to go that extra step to get the best possible return on your investment and generate as many leads and conversions as possible. Perform a competitive analysis. Table of Contents. Leverage customers.

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Conversation Tips Facebook Advertising 127

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook. And this trend is likely to continue.

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Examples Social Media Sentiment Influencer 123

Sprout Social

MARCH 12, 2024

million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. Of these conversations, less than half were positive. During the election we will use social listening to tune into conversations that could impact our brand health and image.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Sprout Social

MARCH 24, 2020

A SWOT analysis can point you toward the answers ASAP. In this guide, we’ll break down the principles of social media SWOT analysis and how performing one can result in a more actionable social strategy. SWOT analysis is unique in that it requires you to really dig into both qualitative and quantitative metrics.

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Analysis Social Media ROI How To 88

Sprout Social

DECEMBER 7, 2020

Once you’ve started a social content strategy, you need to know how well your content performs and what’s working best. Impressions, conversions, likes or clicks–these are just a few on a long list of data points you could consider. How to measure your social media marketing strategy. The metrics you should measure.

Analytics 122

Analytics Report Social Media Metrics 122

Pam Moore

JUNE 4, 2019

Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. It's not that they don't want to increase conversions and sales.

ROI 60

ROI Conversation Template Templates 60

Pam Moore

JUNE 28, 2019

The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. Download our 2019 content calendar template here -> 2019 Content Calendar Template. For some of you, the sound of a new content calendar template be a really exciting thing.

Template 60

Template Templates Content Marketing 60

Hootsuite

SEPTEMBER 21, 2023

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. These metrics are best contextualized by more concrete numbers such as click-through rate or visitor-to-lead conversions. But here’s the thing. Trust us. )

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Metrics Examples Marketing HootSuite 107

Oktopost

JANUARY 11, 2024

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns. This will allow you to focus on driving your broader marketing strategy forward.

Tools 62

Tools B2B Hubspot Analytics 62

agora pulse

DECEMBER 22, 2020

Struggling to put together a social media content strategy? I work on all things social media strategy for the company. Here’s the stuff that actually matters when building a successful social media content strategy. Example of progress from social media content strategy. How to Perform a SWOT Analysis.

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Social Media Strategy Content How To 126

Sprout Social

MAY 18, 2023

Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Consult the competitive analysis and research you’ve done on your audience to inform your copywriting strategy. Social practitioners wear many hats as they balance emerging networks and formats.

Social Media 127

Social Media Template Templates Skills 127

Oktopost

MARCH 7, 2022

Like actual listening, social listening can be the glue that holds your marketing strategy together. But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. This shift created an opportunity for social listening to thrive in a B2B marketing strategy. Competitor Analysis.

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B2B Sentiment Analysis Reputation 155

Pam Moore

AUGUST 13, 2019

Instead, you need to design and implement a well thought out and tested conversion funnel that helps you organically attract, inspire and engage your ideal customer. Learning how to increase conversions and sales using Twitter requires both art and science. Using web analytics such as Google Analytics to optimize conversions and sales.

ROI 60

ROI Strategy Twitter How To 60

Sprout Social

JULY 25, 2023

And 56% claimed they soon planned to invest more resources in social media data analysis. So, how do you bridge this gap between strategy and execution? Only then will you get the real measure of your social strategy. How do you ensure your social media reporting is contextual to your organization’s overall objectives?

Analytics 140

Analytics Report Social Media Google 140

Hootsuite

JANUARY 24, 2022

Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Like any business strategy, social media marketing is most effective when your goals and plans are based on real data. Even more specifically, you can customize your strategy by location or demographics.

Data 94

Data Social Media HootSuite Template 94

Sprout Social

FEBRUARY 22, 2017

Hopefully by the end of this article, you’ll be able to write your own or make tweaks to an existing template. For example, your “conversion” stage could include: Write proposal. View our free social media proposal template doc and simply click “File” and “Make a copy” to edit your own version!

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Proposal Template Templates Social Media 91

Buffer Social

DECEMBER 12, 2023

In this article, we dive into the intricate systems behind successful content creators as they share how they blend their creativity with strategy and technology. They are the invisible threads that weave together the various elements of content creation, from idea generation to production, distribution, and analysis.

System 89

System Content Fashion Template 89

Sprout Social

AUGUST 17, 2022

This includes strengthening your sales strategy and uncovering what your audience wants. These types of conversations don’t typically pop up in your notifications. Based on Sprout’s own research, supporting sales strategy (65%) is the number one use of social data by brands. The problem?

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Campaign Social Media Tools Hubspot 125

Sprout Social

MARCH 20, 2023

In this article, we’ll give you several tips for a successful short-form video strategy, featuring expertise from beauty giant Glossier. This bite-sized content can supercharge your social strategy and brand awareness. And it’s well within your reach to start using it in your video marketing strategy.

Buy 118

Buy Video How To Template 118

Sprout Social

JANUARY 19, 2021

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. And in these “unprecedented times,” these customer insights are critical not only for marketing, but for business strategy across the organization. Benchmark against competitors.

Data 97

Data Sentiment API Analysis 97

Sprout Social

JUNE 26, 2023

They enable you to develop a compelling customer experience strategy to serve customers better, provide personalized offerings and build meaningful relationships. Natural language processing NLP helps a computer understand human language through text analysis, complete with colloquialisms, language-based nuances and emojis.

Sentiment 105

Sentiment Analysis Patterns Price 105

Pam Moore

SEPTEMBER 21, 2016

Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. It’s not that they don’t want to increase conversions and sales.

ROI 60

ROI Conversation Training Template 60

Sprout Social

OCTOBER 4, 2021

In this article, we’ll break down best practices for measuring both your earned and your owned social data, how you can use this comprehensive perspective to inform strategy decisions across the business, and how you can do it all with a tool like Sprout. Sprout’s tagging feature makes this type of analysis easy.

Data 124

Data Metrics Sentiment Analytics 124

Hootsuite

AUGUST 19, 2021

Bonus: Customize our free, professionally designed resume templates to land your dream social media job today. Here is a list of services commonly offered by freelancer social media managers: Social media strategy. Analysis and reporting. Download them now. What is a freelance social media manager? Copywriting. Flexibility.

Social Media Management 136

Social Media Management Social Media How To Template 136

Pam Moore

APRIL 30, 2019

It’s about conversation. It’s about having a conversation to connect with real people. Supporting Resources: 2019 Content Editorial Calendar Template + Content Quick Start Toolkit. Audience Analysis Worksheet (worksheet to help you prioritize your niche). Because as I always say, social media is about people. SoundCloud.

Hashtag 108

Hashtag Social Media Training Template 108

Sprout Social

MARCH 7, 2022

Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. This information can help you determine the perceived threat of a crisis, making it foundational to your response strategy. Brand Health Social Listening Topics.

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Survey Brands Sentiment Template 93